BANNON PUCKETT

abm2jw@r.postjobfree.com

703-***-****

Professional expertise:

WRITING, MARKETING, PRINT, WEB, MULTIMEDIA

Academic training:

ENGLISH, THEATER, MASTERS OF EDUCATION

Online portfolio and samples of work:

http://web.me.com/bwpuckett/professional/portfolio.html

LinkedIn profile and colleague testimonials:

www.linkedin.com/in/bannonpuckett

EXPERIENCE

MARKETING CONTENT MANAGER

SEARS HOLDINGS CORPORATION

Aug 09 - Mar 10

Hoffman Estates, IL

- Hired to launch a pilot e-mail program for Sears and Kmart that

integrated targeted editorial content with online offers.

- Strategically selected articles, videos, social media, and product

promotions for inclusion in e-mails segmented by lifestyle themes.

- Wrote and edited copy for e-mail campaigns and made frequent updates to

Sears.com and Kmart.com splash pages.

- Managed SHC's content syndication agreements with Hearst Publishing

(Cosmopolitan, Esquire, etc.) and cable networks.

- Provided day-to-day creative direction to two agencies - Ogilvy and ARS -

and oversaw production flow, editorial review, and sign-off.

- Collaborated with internal partners from SHC business units and branding

teams to ensure balanced visibility on the editorial calendar.

COMMUNICATIONS DIRECTOR

NORTHWESTERN UNIVERSITY SCHOOL OF COMMUNICATION

Aug 08 - May 09

Evanston, IL

- Directed messaging programs for students, faculty, the local community,

and a national network of alumni/donors.

- Supervised a staff of three: a publications writer, events manager, and

communications aide.

- Produced hands-on multimedia projects including theater "behind-the-

scenes" videos and faculty/student profiles.

- Wrote and edited all web site content: news articles, recruitment zones,

program/event updates, and Facebook/LinkedIn pages.

- Guided text and design for the annual report and alumni magazine; also

launched school-wide and alumni HTML e-newsletters.

- Led photo shoots and either directed photographers' work or armed myself

with a high-end digital camera for event documentation.

- Organized visiting artist/scholar events, school-wide celebrations,

discussion panels, lectures, workshops, and reunion activities.

- Publicized news and events via HTML e-mails, posters, invitations,

postcards, listserv management, and student outreach.

ADVERTISING COPYWRITING MANAGER

THE JOHN F. KENNEDY CENTER FOR THE PERFORMING ARTS

Dec 01 - Aug 08

Washington, DC

- Wrote and edited a high volume of marketing communication pieces for

theater, music, dance, young audience, and festival events.

- Direct mail: brochures, postcards, single ticket and group sales,

subscriptions, and customer acquisition/retention campaigns.

- E-communications: special offers, event listings, mini-sites, artist

blogs, Facebook, and affinity partner channels.

- Ads and articles: featured in the Washington Post, New York Times,

Playbill, Theatermania, and trade, local, and national media.

- Multimedia: radio/TV commercials, web/installation videos, and Delta

Airlines in-flight audio programs (Avion Award nominee).

- Display/point-of-sale advertising: billboards, posters, calendars,

flyers, banners, program stuffers, and exhibition signage.

- Managed the e-mail and e-newsletter program; also served as editor-in-

chief of all home page and sub-page updates.

- Oversaw editorial process flow and organization-wide approvals; also

maintained and disseminated team production schedules.

- Hired and supervised an ongoing cycle of full-time writing interns (three

each year) and directed other part-time writers on staff.

SENIOR COPYWRITER

THE BORENSTEIN GROUP ADVERTISING & PR AGENCY

Feb 01 - Dec 01

Fairfax, VA

- Determined creative concepts and wrote both print and online collateral

for the agency's advertising and PR clients.

- Executed integrated marketing campaigns through a combination of print

ads, direct mail, and e-mail.

- Generated brand identifiers including taglines, logos, and product names;

also counseled on marketplace differentiation.

- Corporate communications ranged from brochures and press releases to sell

sheets, press kits, and event displays.

- Multimedia projects encompassed scripted videos, exploratory CD-ROMs, web

animations, and information architecture.

- Created internal and external communications for client executives:

speeches, investment proposals, and policy documents.

FREELANCE WRITER

WYNDHAM RESORTS / AMERICA ONLINE / MICROSOFT

Aug 00 - Feb 01

Alexandria, VA

- Wrote promotional copy for Wyndham travel destinations, AOL Shop Direct

and Digital City, and the Microsoft 2000 holiday catalog.

MARKETING COMMUNICATIONS MANAGER

MICROSOFT CORPORATION

Feb 99 - July 00

Redmond, WA

- Developed the editorial voice and vision for Microsoft's online store,

Xbox countdown site, and "Insider.com" web portal.

- Wrote and edited daily web copy, promotions, contests, headlines, step-by-

step "how-to" articles, and product feature stories.

- Managed a team of two staff writers, a designer, and various vendors in

content creation, asset delivery, and site updating.

- Determined merchandising calendars per corporate initiatives, customer

surveys, focus groups, sales tracking, and inventory.

- Led weekly editorial strategy meetings and project planning teams.

MANAGING EDITOR

CHADWYCK-HEALEY ELECTRONIC PUBLISHERS

Mar 97 - Nov 98

Alexandria, VA

- Oversaw the editorial make-up and marketing of literature anthologies for

the national higher education market.

- Determined content for the company's Literature Online web site, American

poetry CD-ROMs, and drama collections.

- Wrote and coordinated brochure design, newsletters, flyers, catalogs, and

direct mail; also directed freelance writers.

- Developed business models, budget plans, revenue goals, and marketing

campaigns for new product launches.

- Negotiated with publishers, agents, and authors in the acquisition of

electronic licensing rights in return for royalty payouts.

FILM DEPARTMENT COORDINATOR

LANDMARK THEATRES OF SAMUEL GOLDWYN STUDIOS

July 93 - July 94

Los Angeles, CA

- Supported the VP Film Buyer and two film buying agents for the nation's

largest "indie film" cinema chain.

- Worked with Disney, Miramax, MGM, and other studios to secure film

distribution rights and plot weekly screening schedules.

- Reviewed and approved advertising for newspapers, directories, Landmark's

bi-weekly newsletter, and other publications.

EDUCATION

M.ED. ENGLISH EDUCATION WITH HONORS

UNIVERSITY OF GEORGIA

GPA 4.0 - Summa Cum Laude

Ph.D.-level research assistantship, full scholarship,

full-time student teacher (language arts and mathematics),

children's musical director, publicity designer.

B.A. ENGLISH & THEATER

UNIVERSITY OF VIRGINIA

GPA 3.8

Phi Beta Kappa, Echols Scholar, Golden Key Honors,

director, producer, publicity chair, actor, playwright,

video camp counselor, TA, box office associate.

TECHNOLOGY SKILLS

CONTINUED PROFICIENCIES:

PCs with Windows Vista

Macbooks with Mac OS X

Office 2008:

Word

Excel

Publisher

Outlook

RECENT COMPETENCIES:

Adobe Creative Suite 4:

Dreamweaver

Photoshop

Fireworks

Contribute

ALSO FAMILIAR WITH:

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Access

PageMaker

Quark

PowerPoint

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