Christina E. Weidner
www.yourfieldmanager.com
Program/Event Management Experience:
Super Target (Certified Field Manager/EF Trainer) 2009
Evaluate potential staff, train for new position launch at Super Targets
throughout the nation. Give required 4 hour classroom training followed up
by in-store training. Train on how to be an effective Manager,
demonstrator as well as how to train other demonstrators.
Locations: KS,NE,WI,FL,NC,LA,AZ,OK
Hormel Natural Choice (Certified Field Manager) 2009
Train staff and oversee event execution, organization and ensure
distribution goals are met at events at expo center and live triathlons'
Locations: MN,IL
Quaker Mini Delights (Certified Field Manager) 2009
Street Team Sampling Event. Manage 12 event staff, 1 field manager.
Coordinate pick up of vans and loading of product to be distributed.
Ensure teams meet daily distribution goal over 8 days. Reporting daily
distribution of product and coupons as well as other required information
for client review. Meet street teams daily prior to execution to train
them for the day.
Locations: PA
Quaker True Delights (Certified Field Manager) 2009
Street Team Sampling Event. Manage 12 event staff, 1 field manager.
Coordinate pick up of vans and loading of product to be distributed.
Ensure teams distribute 75,000 bars in 5 days. Reporting daily
distribution of product and coupons as well as other required information
for client review. Meet street teams daily prior to execution to prepare
them for the day. Goal for this program was met in 4 days.
Locations: PA
Sony (Certified Field Manager): 2008
Travel to various store locations preparing for Grand Opening to supervise
both the set-up and tear-down of Road Show Display. Confirm Logistics.
Handle any on site issues that can arise. Coordinate with contractor
setting up and tearing down display, as well as store managers in
accordance to client guidelines.
Locations: AL, FL (4 Locations), NJ (3 Locations), NV, MD (2 Locations),
NH, TX (2 Locations), AZ, VA, DE, AR, LA, OK, CT, IL, CO
Olay (Certified Field Manager): 2008
Participate in training video for launch of new 2008 Olay Program. Train
consultants via phone trainings. Give classroom trainings to managers and
employees for large Corporate Chain Store.
Locations: AZ, PA, NY
Olay Definity (Certified Field Manager & Trainer): 2007, 2008
Travel to give class room trainings on the operation of technical equipment
as well as in store performance. In-depth 6 hour trainings on the product
and how to operate special equipment.
Locations: OH, PA (2 locations), MD (3 locations), NJ, NY
Travel to do in-store event for high profile event or re-do event to ensure
client satisfaction:
Locations: RI, PA, MA
Assist to provide staff to perform in-store events in Philadelphia, PA and
surrounding areas.
Ovaltine: (Field Manager):2008
Hire and manage team to do wet sampling for 2 day event. Ensure sampling
quota is achieved. (PA)
Hormel: (Field Manager): 2008
Secure vehicle, train staff on-site, secure sampling locations, organize
and prepare samples. Ensure sampling quota is achieved. (AL)
Cascadian Farms: (Field Manager):2008
Prepare event, (meet with trucking company to receive product), meet with
event coordinators, set up site, staff, train staff, execute event, tear
down event. Ensure event is successful. (PA)
Slurpee Nation Tour: (Field Market Manager): 2008
Staff 4 teams of 3 to work Thursday-Sundays every week. Manage teams,
maintain program supplies, and ensure team has appropriate program items
for each event. Confirm each event and times, as assist in finding events
fitting demographic. Maintain event reports, timesheets, and expenses.
Ensure program is a success in the Philadelphia market.
Locations: PA, (trained in TX)
DQ Orange Julius/DQ Grill & Chill (Certified Field Manager): 2005, 2006,
2007, 2008
Secured through marketing company by IDQ Corporate to head all new store
grand openings. Travel to store, supervise staff of 4, meet with and
organize overall expectations with store owner, operations manager, as well
as other levels of management. Position requires being able to think on my
feet, ensure client satisfaction, ensure performers are in place, staff is
performing duties as assigned. All events are different depending on
geographic location and franchisees needs. Main point of contact.
Locations: PA (3 Locations), GA, NC, SD, IN (2 locations), IL (2
locations), CO (3 locations), MI, MO, FL, AZ, CA
Hasboro (Certified Field Manager): 2008
Train staff on digital photography using a card scanning system, audit
local stores.
Locations: RI, PA
Unity Day (Field Manager): 2007
Manage Pantene, Olay and Cover girl events. Set up/Tear down, manage
staff. Ensure event executed correctly to client satisfaction.
Locations: PA
Taste Of Home (Certified Field Manager): 2007
Train staff via phone on execution of event, contact venue day of all
events to ensure staff is there and that client is happy, answer staff
questions and receives all check in calls. Report staffing, and training
information to Account Manager, attend high profile event to ensure client
satisfaction.
Locations: IL, MT, OH, PA, CT
Cricut (Assistant Account Manager): 2007
Train staff on phone, 2 day execution 1000 stores each day. Check that all
staff has swiped in via computer system, resolve all equipment and staff
issues as main point of contact. Also winner of Best Trainings Award for
this program.
Locations: PA
Peanut Chews (Certified Field Manager): 2007
Organize staff, staff other field managers for events, event reporting,
ensure client satisfaction and multiple event day executions. Distribute
inventory, ensure execution of event from other area field managers. Main
point of contact.
Heineken (Assistant Account Manager): 2006
Assist account manager with scheduling of events, payroll, weekly
reporting, event auditing. Traveled to give 4 hour training on how event
is to be executed. Maintain costume inventory, staff and oversee entire
Philadelphia market, manage surrounding markets as well, NY, NJ, MD. Main
point of contact. Attend in-bar promotions to ensure correct execution by
field managers, weekly meetings with both marketing company and Heineken
USA. Execute, staff, train on stage presence for high profile PR launch.
Estimated 500 in attendance including local celebrities and media.
Locations: FL, MD, NJ, PA, KS, DC
Swiffer Carpet Flick (Event Supervisor): 2006
Meet client and represent Agency oversee setup, assist client with training
and supervise staff to assure client satisfaction.
Locations: NJ
Ensure Healthy Mom Mobile Tour (Tour Manager w/Branded Vehicle): 2005
8 months Locate and secure venues for distribution and make arrangements,
manage budget, responsible to distribute 34,000 shakes and 44,000 coupons,
maintain inventory as well as drive and maintain branded vehicle. Staff
events.
Locations: PA, NY, NJ, MI
Event Sell In:
Perform test demo for client s to successfully sell into multiple locations
to perform demos nationwide
Toys R Us (NJ) 2007
Hasboro (MA) 2007
Olay Difinity (RI) 2007
Telephone Trainings: 2006-Present
Take attendance and train staff for in-store and in-field executions.
Coors Light
Miller Light
Bacardi Mojito
Diageo Parrot Bay Party Cocktails
Sangria Wine Cube
Purina
Littlest Pet Shop Photography
Cricut
Dove Sleeveless Ready
Dove Pro-Age
Dove Go Fresh
Q-Tips
Caress Exotic Oils
Suave Master Brands
Kraft Singles Select
Kashi
Target
AXE
AXE Bullet
Starbucks
Vaseline Cocoa Butter
Nickelodeon
Toys R Us
Ponds
Alli for Registered Dietician
Alli for Brand Ambassadors
Vaseline IVR
Hasboro
Haines
New Balance
Olay SIAScope
Lean Cuisine
Olay
Serta for Sears
Serta for Sam's Club
Haines No Ride Up
Keystone Light
Taste of Sams
Fetzer Wine
Bailey's Holiday
Johnson Brothers Wines
Trinchero Wine Tasting
Smirnoff Tuscan Lemonade
Event Auditor:
Dove Pro-Age
AXE
Heineken
Olay Definity
Quaker
Taste of Home
Sunsilk
Brand Ambassador:
Littlest Pet Shop Pajama Rama (digital photographer)
Olay Definity
Acuvue
Dove Cool Moisture
AXE Angel for Valentine Promotion
Pantene Consultant - 5-months
Vaseline Intensive Care Lotion
Twisted Tea Promotion
Leap Frog "Fly Pen" Promo - Limited Too store
Sharkey's Hot Sauce
Fox TV Ambush Makeover mall promotion
Maybelline's, "Chicks with Attitude" summer concert tour
U.S. Army/NHRA Race
AXE Effect Promotion
Private Concert Tobacco Promotion for Phillip Morris (Survey Taker DCD
Unit, Greeter)
Staples Grand Opening
Citizens Bank Promotion
Staples Promotion Canvassing
Shell Promotion
Slim Fast
Emcee:
Cooking Light On The Move Mobile Tour (2 locations) (PA) - 4 days
Discovery Channel
Video:
Training video on Olay product lines. How to approach consumers, how to
handle various consumer interactions, product comments.
Costume Character:
American Traditions Paint (SpongeBob Square pants Costume Character)
Kellogg's (Tony The Tiger Costume Character) - 2 days
Professional Experience:
1996-Present Self-Employed Admin/Marketing Consultant
Quakertown, PA
Travel to various tradeshow as company representative and liaison.
Advertising, Web Design and maintenance.
Multimedia Presentations using Flash.
Database design and maintenance.
Accounts payable/receivables, collections.
Implement new policies and procedures, conduct seminars and group telephone
and classroom trainings.
Scanning model images, and retouching, creating composite cards.
Software Testing
Knowledgeable in the following software: Microsoft Word, Excel, PowerPoint,
ACT, Quark, Adobe Photoshop, Adobe Acrobat, QuickBooks, Peachtree, Photo
Impact, Netscape 7.1, Internet Explorer, Windows 95,98,2000,ME,XP, Vista,
Swish, Outlook, High Impact Email, Flash, AutoPlay Media Studio.
2002-2004 Urban Modeling & Talent (Owner) West Chester, PA
Supply models and talent for bookings in Print, Promotional, and Runway.
Supervise up to 50 models at multiple locations of events.
Accounts payable/receivables, collections
Payroll
Develop and maintain client relationships.
Interview, audition models and talent.
[pic]
Height: 5'2"
Weight: 115
Eyes: Green
Hair: Brown
abm2gm@r.postjobfree.com