S. Janani
**** ********* ******, *** ****** Mills, Maryland 21117, USA. Mobile: +1-
517-***-****, Home: +1-410-***-****. Email: abm2b1@r.postjobfree.com
KEY CAREER FOCUS
A managerial position in a growth oriented organization that allows me to
learn, grow and add value to each and every aspect of business.
PROFESSIONAL EXPERIENCE
Vodafone Essar Ltd, Mumbai from June 2006 to
Nov 2009
Product Manager- Value Added Services (Marketing)
Key Responsibilities:
Managed Mobile VAS products & services for Mumbai circle. This includes
Product & Revenue enhancement, new services & Promotions. Worked on various
Mobile Media Platforms like SMS, Voice, Data (WAP & Adv. GRRS), USSD,
Callertunes etc.
. Achieved revenues targets & penetration of VAS services (Text, Voice,
Data & USSD): Through various SMS promos, Bill inserts, Autodialer, On
ground activity etc.
. Coordinated with various Content partners for promoting various services
& Study of trends.
. New Product Implementation: Coordination with IT, Customer Services, IN
for implementing of various products & services at Circle level. Also,
coordination with Brand team for customised promos in Radio Channels, Movie
theatres, creating posters, z card, fliers for various products.
. Agency Management: Managed telecalling agency & VAS promoters at Vodafone
Stores and responsible for Targets, Recruitment, Training, escalations &
Incentive payout.
. Interface with Product teams (Central team), Customer Services department
on issues relating to VAS products.
BPL Mobile, Mumbai from June 2005 to
Jun 2006
Management Trainee - CAM (Customer Asset Management)
Key Responsibilities:
To develop and implement churn prevention & retention programs. To achieve
the retention targets - both voluntary and involuntary while ensuring
adherence to the policies.
. Depletion Tracking: Responsible for resolving tough customer issues
leading to churn. To track daily depletion & Liaison with other
departments, for feedback.
. Telecalling Agency Management:To manage telecalling agency and
responsible for Collection Targets, Managing team, escalations & Incentive
payout.
. Time & Value Dunning Activities: Responsible for policy making related to
dunning activities & ensuring its implementation. To reduce the Out going
barred levels & enhance due date payment through relationship building
hence reducing churn, increasing collections and bringing down bad debt.
. Active Non User Revival (ANU) Program: Proactively tracking ANU
subscribers & Coordinating with other departments for their revival.
Managing & stimulating revenue by an Out-call Program for ANU subscribers
by offering special plans.
ACADEMIC PROFILE
Masters of Management Studies (Specializing in Marketing), Fr. Rodrigues
Institute Of Management Studies, Mumbai University, Vashi, May - 2005, 71%,
First Class
Bachelor of Business Administration, H.L. College of Commerce- Ahmedabad,
Gujarat University, April-2003, 77.78 %, first Class (ranked 5th in the
Gujarat University).
All India Senior School Certificate Examination, CBSE Board, March-2000,
First Class.
All India Secondary School Examination, CBSE Board, March - 1998, First
Class.
ACHIEVEMENTS
. Nutan Nagrik Sahakari Bank Award for Academic Excellence in TYBBA - 2nd
Rank.
. Nutan Nagrik Sahakari Bank Award for Academic Excellence in SYBBA - 3rd
Rank.
. Rupesh Chandrakant Shah Award for Excellence in Project Work in TYBBA
(Group Project).
SUMMER PROJECT
Pearl Polymer Private Limited:
- To study about Supply Chain Management Systems at Mahad Plant.
6. OM Kotak Mahindra Life Insurance:
- To understand & the working of Worksite Marketing as a alternate
channel in OM Kotak Mahindra Life Insurance.
CONCURRENT PROJECT
Pantaloons Retail India Ltd:
- To study about various market players & their variants in papad &
fryums category in Food Bazaar.
- Market research on consumer preferences for the Launch of Food Bazaar
papad & fryums in their outlets.
WINTER PROJECT
Kamani Oil Industries Ltd:
- Market Research on Feasibility of new distribution channel of Oil via
Paperwalas & Milkman.
STUDY PROJECT
Study of Corn Wet Milling Industry & Comparative Analysis of Starch
Companies" in TYBBA.
Project report on visit to "Green Pharma Ltd" (Manufacturing Unit of
"Paras Pharma Pvt. Ltd") in SYBBA.
Financial Project report on "JK Corp Ltd" in SYBBA.
Project Report on visit to "Core Healthcare Ltd" in FYBBA.
EXTRA CURRICULAR ACTIVITIES
Member of Core Committee for the Annual Inter College Event - ABSTRACT -
MMS.
Member of Core Committee for College during TYBBA.
Trained in Bharat Natyam for two years.
Date of Birth 30th August, 1982.
Interest & Hobbies Singing, listening to music, traveling.
Languages Known English, Hindi, Tamil & Gujarati.
Personal Details