MICHELE R. COPPESS
abm22i@r.postjobfree.com
Residence: 614-***-****
Hilliard, Ohio 43026 Mobile:
NATIONAL ACCOUNT SALES PROFESSIONAL
Highly motivated team player with the ability to rapidly develop trust,
creditability and rapport with customers and peers. Adept at major account
management, performance analysis, and applying technology to address
business issues. Possess strong analytical and problem solving skills.
Responsive to changing environments and a consistent overachiever in
assigned roles. Experienced and effective in communication and
negotiation. Direct, open and honest in business affairs. Innovative and
creative in marketing and merchandising.
PROFESSIONAL EXPERIENCE
JOHNSON & JOHNSON, Hilliard, Ohio
1998 - 2010
Customer Business Manager (NAM) (2008 - 2010)
Accountable for 75% of the Total Neutrogena Cosmetics Business within Field
Sales Division. Managed Rite-Aid, Fred Meyer, Wegmans, HEB and Publix.
Cultivated all aspects of strategic sales and marketing plans to deliver
profitable results. Developed and managed the implementation of customized
advertising and promotional programs that maximize sales, R.O.I. and sell-
through potential. Directed and managed full service retail broker.
Expert on Rite-Aid Promo 360 and Rite-Insight information systems.
. Developed and executed Account Operating Plan resulting in 102%
over quota
. Increased permanent merchandising distribution 30% at Rite-Aid,
Wegmans, HEB and Fred Meyer
. Led Rite-Aid Top-to-Top initiative to restructure 4P's resulting in
+5% increase within a declining category
. Conceptualized and introduced the first-ever J&J Beauty Insert at
Rite-Aid resulting in 45% increase in sales
. 2x Encore Award winner
. Received "Exceeds Expectations" on 2008 and 2009 Review
National Account Manager (2000 - 2007)
Managed Target and Rite-Aid responsible for $35MM in sales (38% of total
business). Prepared and delivered presentations and analysis involving all
facets of the account's business including: promotion, merchandising,
efficiency, funding, marketing and distribution. Ensured the development
and performance management of Customer Business Analyst (1) and Customer
Marketing Manager (1). Expert on Target POL and JBP
. Consistent double-digit sales growth at Target for seven
consecutive years; +28% CAGR
. Initiated Top-to-Top initiative to expand distribution by 100% in
75% of Target doors
. Created and implemented innovative business plans resulting in
growth 6x the category
. Pioneered development of business model to evaluate promotional
programs, reducing overall margin erosion by 25%
. Awarded Target "Vendor of the Year" (2001)
. Appointed to Target Vendor Advisory Board
. 3x President's Club Winner (2000, 2002, 2003)
. Received "Exceeds Expectations" on 2000, 2001, 2002, 2003, 2004,
2005, 2006, 2007 Reviews
Business Development Manager (1998 - 2000)
Launched new brand into the marketplace and gained chain wide distribution
at Rite-Aid, Drug Emporium, Phar-Mor and Cosmetic Center accounting for
$12MM in YEAR 1 launch volume. Managed new item distribution,
merchandising, promotion and logistics coordination. Quickly established
strong relationships with the customer and enhanced the business
partnership. Oversaw Full Service Broker Network.
. Successfully launched new brand into the marketplace (Neutrogena
Cosmetics)
. Secured distribution in 4,500 new doors
. Received "Superior" rating on 1999 Review
. Promoted to the Target account May 2000
MICHELE
COPPESS
Page Two
DEL LABORATORIES, INC., Columbus, Ohio
1994 - 1998
National Account Manager
Headquarter responsibility for Drug Emporium Corporate/Franchise and Kmart.
Managed business and promotional planning, forecasting and analysis of
data. Created and supervised national broker network, including sales
planning and manpower strategy.
. Promoted to Kmart NAM
. Selected Category Captain for Nail, Bath and Bleaches/Depilatories
. Expanded distribution of Naturistics brand at Kmart by 80%
. Achieved chain wide distribution of Naturistics Bath at Drug
Emporium, becoming premier brand
. Expanded Sally Hansen brand 30% chainwide at Drug Emporium
PIERRE FABRE/PHYSICIANS FORMULA, INC., Dublin, Ohio
1991 - 1994
Regional Account Manager
Headquarter responsibility for Kroger, Drug Emporium, Revco, Super X Drug
and Drug World. Handled sales development in Ohio, Kentucky, Tennessee,
Virginia and West Virginia. Supervised 3 part-time Sales Representatives.
. Advanced from Territory Manager to Regional Account Manager within
12 months
. Surpassed quota 3 consecutive years
. Opened distribution at Kroger enabling the company to exceed annual
volume goal
ROCKLIN CORPORATION, Dublin, Ohio
1989 - 1991
Broker Manager
Directed the distribution and promotion of 10 individual
Cosmetics/HBA/Fragrance companies.
. Consistently overachieved quarterly quota objectives
EDUCATION
B.A., Bowling Green State University, Bowling Green, OH
RELATED TRAINING
Microsoft Word, Excel, PowerPoint, Outlook
IRI
Creative Problem Solving and Decision Making
Advanced Effective Presentations
Navigating the Customer P&L
Courageous Conversations
Negotiating Skills
Integrity Selling
Integrity Coaching
Integrity Finance
EQ - Emotional Intelligence
Negotiating for Profitable Growth I