Manager Sales

BERNARD W. BERRY

***** ****** *****, ***** *****, FL 33983

Home 941-***-****

abm20o@r.postjobfree.com

REGIONAL RETAIL MANAGEMENT

Driven, motivational, and innovative regional retail manager with more than

25 years of combined experience in food and consumer products, at the

department, single store, and regional-level. Proven history of growing

sales and profits and enhancing operations in a regional leadership role

covering 30 stores. Thrive in a hands-on people management position, known

for highly effective team building, inspiration, and young leadership

development. Award-winning champion of retail excellence that will employ

best practices, reduce excess costs and shrinkage, and build customer

recognition and loyalty in the marketplace.

CORE COMPETENCIES

Business Development ( Marketing & Sales Strategy ( Retail Store Financial

Management

P&L Accountability ( Process Reengineering ( Cost Reduction ( Inventory

Turnover / Shrinkage

Customer Service / Troubleshooting ( New Store Openings ( Pricing /

Markdown Strategy

Team Building ( Colleague Supervision ( Talent / Leadership Development

PROFESSIONAL EXPERIENCE

WAL-MART STORES, USA ( 2009

Store Manager Super Center

Managed super center (24/7) with an annual turnover of $ 93 million and a

colleague base of 500

. Re trained department managers in the efficient use of re stocking tools

resulting in a reduction of out of stock items by 12%

. Re introduced the brief process resulting in 100% compliance to format

. Created an environment of trust resulting in an improvement of

communication and interactions between all levels of managers and

colleagues

BWB RETAIL CONSULTANTS ( 2008-2009-2009-2010

Owner

Provided business development strategies to small and mid sized UK based

retail suppliers. The business focus defined product range, quality,

packaging and marketing with the aim to penetrate large multiplies.

. Client based increased product penetration by 12%

. Developed processes required to obtain product listing into large

supermarkets

. Provided client specific coaching resulting in suppliers improved

negotiation skills when interacting with large multiples

. Clients increased sales to $1.6 per annum

BERNARD W. BERRY ( Page 2 ( abm20o@r.postjobfree.com

ASDA STORES: United Kingdom ( 1982-2008

Regional Operations Manager (2000-2008)

Maximized sales and profits for between 15 and 30 stores across England,

Ireland, Scotland, and Wales. Transformed store opening strategy to apply

in a secondary retail setting. Performed on-site evaluations to implement

and enforce standard operating procedures. Provided training, mentoring,

and development to store managers, divisional personnel, and department

leaders. Reviewed operating performance and presented profits to executive

management. Solicited market feedback to continually enhance the in-store

experience and customer satisfaction. Supervised up to 35 direct reports

and oversaw a regional employee base of 9,000.

Business Development Achievements:

. Propelled 15% outperformance against region-wide top line objectives

. Fueled 9% and 14% growth in sales and income, respectively

. Placed the region among the top 3 in the company with a 90% customer

satisfaction rating

. Exceeded internal associate feedback ranking objective by 10%

. Championed a 200-store growth initiative

. Won Regional Manager of the Year

Cost Management Achievements:

. Re engineered product range which resulted in the elimination of $4.6

million in costs

. Pioneered a new store opening initiative which reduced each new store

opening expense by $160,000

. Generated $4.6 million in income by cutting inner city shrinkage rate

from 1% to 0.4%

. Brought $2.4 million to the bottom line by reengineering store operating

processes

General Store Manager (1994-2000)

Led and developed a $104 million store location, motivating a colleague

base of 500 and mentoring 30 managers. Designed improvements to the store

operation, sales and marketing strategy in collaboration with store

management and select associate listening groups.

Key Achievements:

. Generated double-digit top line sales growth for 6 years straight

. Added $240,000 to the bottom line by cutting shrinkage from 1% to 0.3%

. Positioned 20 associates as future managers and placed 4 managers in the

store manager development program

. Motivated consistent outperformance that won Store of the Year

recognition

. #1 in a company-wide sales contest

. Won Vintner & Wines Department of the Year and a National Cheese Display

award

Early Career with Asda Stores, United Kingdom:

Regional Trading Manager (1992-1994)

. Introduced a highly accepted and profitable trading operation across 24

stores

BERNARD W. BERRY ( Page 3 ( abm20o@r.postjobfree.com

ASDA STORES United Kingdom Continued...

General Store Manager (1990-1992)

. Achieved 20% top and bottom line growth, reduced shrinkage from 1.2% to

0.4%, and elevated 4 managers within the company

Head of Retail Operations for Bakery and Catering (1988-1990)

. Corporate office based -Globally responsible for the operational

development of all areas within the bakery and catering departments

. Developed the best practices for implementation company wide

. Worked closely with the category to ensure all aspects of development

were fit for both the operator and customer

. Responsible for all modular range and merchandising brief changes

. Developed waste best practice resulting in $3.2 million cost savings

. Developed communication strategy

Senior Department Manager (1982-1988)

. Led the Fresh and Ambient operations, winning 2 Fresh Food Department of

the Year awards

EDUCATION & TRAINING

City & Guilds Diploma in Bakery and Confectionary (with distinction) and

Micro Biology

Salford University of Technology, Manchester, United Kingdom

Henley Business School for Marketing

Leadership & Development

Powerful Presentation

Developing Teams

Time Management

Timely Decision Making

Developing Strategy

Contact this candidate