Cristal Rose
Specializing in Results
*************@*******.***
Profile A progressive management career reflecting valuable
experience and performance in a high volume sales environment. A results
driven sales professional, successfully driving business through strategic
accounts by establishing effective partnerships with wholesalers to
increase sales, distribution, and awareness in a competitive work place.
Will bring creative solutions to:
. Relationship building with retailers
. Innovative Thinking
. Account Management
. Sales and Marketing Strategy
. Critical Thinking/Problem Solving
Education Angelo State University
May 2001 with a B.B.A in Marketing. Cum Laude
Experience Membership and Information Coordinator, Eastland Chamber of
Commerce, Eastland, Texas; January 2009 to Present
Job Description: Reports to the Executive Committee for the
coordination of programs, organizational structure and
procedures, motivation of volunteers, event budgeting,
maintenance of membership, interpretation of policy, and long
range planning.
. Increased membership by 10% in 2009
. Raised $28,000+ in five months for a charity called the
Eastland BackPack Program through direct marketing and
increasing program awareness
. Orchestrated a fall fashion show utilizing local clothing
retailers that increased retailers sales by an average of
25%
. Coordinated the annual Ripfest Parade and revamped the
annual Ripfest Pageant by incorporating a $500 scholarship
reward
. Created local programs, such as, a shop local campaign
called Keep Eastland Local, Halloween Movie Night Event,
and a community Christmas Celebration
. Prepared monthly reports for the Eastland Economic
Development Corporation
. Facilitated monthly board meetings, maintained daily office
operations and current information for website, and
membership databases
On-Premise Sales, MillerCoors Brewing Company, Philadelphia,
Pennsylvania; February 2002 to November 2008
Job Description: Develop and maintain selling relationships with
high-image, high-volume retailers in key young-adult markets
through programming, budget management, sales, and distribution
while working with the distributor network.
. Grew total MillerCoors Brewing Company products by 18% in
2006 and 2007
. Achieved number one price feature nights in 55% of the
account base by obtaining features on high volume nights
resulting in an increase in sales of 25% in those accounts
o Devised a baseball program that increased Coors Light
volume by 32%
o Implemented a football program in targeted accounts
which increased volume by 20%
o Responsible for $1.3 million dollars in annual sales
o Accomplished 100% Coors Light distribution and 98%
Blue Moon distribution
. Managed a $200,000+ Operating Sales Budget
. Developed the 2008 Multi-Cultural program for the
Philadelphia market resulting in an increase in brand
awareness for Coors Light and Banquet brands
. Created the 2008 Molson Canadian plan for five counties
. Conducted weekly and monthly business review meetings with
the District Managers, Brand Managers, and the Sales
Director to discuss volume trends, distribution, and market
programs
. Directed Cities2Night, a contracted online marketing
support partner company, for Coors Light and Molson brand
health
. Managed Stage 2 Marketing, a contracted promotional
company, to promote Coors Light innovations
. Supported the community by participating in charities
while building PR for Coors brands
Assistant Manager, for Casual Corner, Dallas Galleria, Dallas,
Texas; October 2001 to February 2002
Job Description: Maximize the customers shopping experience
through fantastic customer service, captivating visual displays,
and knowledge of the merchandise.
. Controlled the schedule for ten employees including a sales
person that was awarded one million in sales
. Directed store merchandising efforts and maintained inventory
. Analyzed, prepared, and presented revenue reports to the store
manager and district manager
. Hired and trained new employees