Sales Manager

Gregg Hirakami

***** ** **** **, *********, WA **059

Main#: 425-***-****

Mobile#: 425-***-****

E-mail: abm1uf@r.postjobfree.com

Profile: http://www.linkedin.com/in/gregghirakami

Product Marketing and Communications Project Management

My leadership roles in product marketing and marketing program execution

empower me with both strategic and tactical perspectives to growing the

business. I have led acquisition and retention marketing plans for various

product lines in both national and regional markets. As a product manager,

I conducted market and customer base analytics, developed business plans

and business requirements for new products and feature enhancements, and

managed issue resolution for the order-to-cash customer experience. As

offer manager, I defined marketing service descriptions in multichannel

environments and coordinated mass, direct, web, point of sale marketing

communications and events for new product sales. My experience in these

complimentary disciplines combined with my analytical and subtle leadership

style has been effective in collaborative ideation throughout the

organization. After relocating to the Seattle area, I am seeking a new

industry and environment where my strong work ethics and adaptability to

new roles will persevere.

Professional Experience

HAWAIIAN TELCOM, Honolulu, HI

2005 - 2008

High Speed Internet Marketing Manager: - Product Management

(2007 - 2008)

P&L responsibility for High-Speed Internet products including; annual

budget modeling, new product development, pricing analysis, leading network

operation enhancements, vendor management, and promotional campaign

execution.

. Designed business requirements and project managed network operations and

IT development, testing and launch of new internet products delivering

the fastest speeds in the market place and internet products without

phone service resulting in 10% incremental gross adds and 5% increased

retention of internet subscribers

. Developed and managed marketing campaign tactics for new internet

products including development of; direct mail target marketing, mass

advertising, collateral, promotional discounts, retail "test drive"

demonstration booth, fulfillment, public and internal events, PR release

schedule, sales compensation, incentives and training

Consumer Offer Manager -Marketing Communications

(2005 -2007)

Overall marketing campaign and promotions manager for each "growth"

consumer product (Unlimited Long Distance, Internet and Wireless)

interfacing with Business Development, Legal, IT, Finance, Engineering,

Fulfillment, Customer Support, Business Operations, Vendors, and

Sales/Service Channels to execute innovative programs and achieve strategic

product goals.

. Spearheaded the launch of Local, Long Distance, Internet and Wireless

product bundles including; business case and IT requirements development,

customer base marketing and advertising execution, and sales training

resulting in 75% share of all consumer sales transactions and 8% of

customer base adoption (25,000) annually.

. Developed campaign effectiveness and sales reporting/trends analysis for

all consumer product sales used as the single benchmark for all consumer

channels sales and the 2007 revenue budget process

. Initiated a company wide communication process and documentation for all

marketing initiatives including; promotion development and launch, marcom

support requests, and channel communications.

Product Manager - Wireless Marketing

(2005 -2005)

Product marketing lead for all MVNO wireless services including rate plans,

features, promotions and converged services

. Launched from scratch entire portfolio of consumer and business plans,

text/web/picture messaging products, prepaid wireless service and limited

time promotions from order to cash and OSS/BSS integration in an

accelerated time frame to compete with incumbent wireless providers

. Introduced in Hawaii the first to market converged services product which

integrated functions of wireless, land line and internet services

creating wireless product differentiation and re-branding the company as

a technology innovator. Project managed computer GUI development,

ordering, provisioning, billing, legal terms of service, conducted

training and direct sales collateral development.

AMERICAN SAVINGS BANK, Honolulu, HI

2003 -2005

Product Development Manager- Marketing & Communications

Supervised product specialists to develop new bank products in support of

consumer, SMB and commercial segments.

. Designed entire portfolio of Business Checking products including

Business Checking, Non-Profit Checking, Business Interest Checking, and

Small Business Bundled products enabling account service representatives

to expand into new small business market segments

. Led the development of POS materials, collateral, web content and rules

book for business checking products meeting regulatory requirements of

the Office of Thrift Supervision and Sarbanes Oxley compliance

. Formulated migration strategy and led project plan to move 35,000

accounts to new Business Checking products resulting in a $10MM lift in

deposit amounts and 5% new accounts during a 3 month period.

. Designed portfolio of Private Banking products including Checking, Loans,

and Credit Card Products increasing customer loyalty of executives in the

top 100 commercial accounts

AT&T WIRELESS SERVICES, Redmond, WA

2000 -2003

Project Manager - B2B e-Commerce

(2001- 2003)

Business manager of large business e-Commerce website incorporating;

product, promotion, and self-service updates; customer profile development

and sales support. Project lead to integrate website with vendor supply

chain solution.

. Managed enhancement releases and testing for new product, offer, self-

service, reporting, security and marcom changes to increase quality,

usability and order volume of B2B website

. Facilitated field communications of website fixes and enhancements

working directly with account managers and purchasing managers, to

increase sales and servicing for the top 500 largest businesses

Product and Pricing Analyst - Marketing Integration Team

(2000- 2001)

Lead for product migration of Voicemail, Text Messaging, rate plans and

promotions in acquisition markets. Markets include - Honolulu, El Dorado,

Ruston, Big Island, Boston, Indianapolis, San Diego, Houston, Bay Area

. Developed and executed product and pricing strategy with IT, legal and

financial departments resulting in retention of > 99% of services revenue

and 80% product functionality

. Developed customer base communications utilizing direct mail newsletters,

bill tags, broadcast voice messages, retail signage and collateral to

build customer awareness and call-to-action on migration changes

HONOLULU CELLULAR TELEPHONE COMPANY, Honolulu, HI

1997- 2000

Marketing Analyst

Development and implementation lead for all consumer/business rate plans,

features and promotional offers for all sales and migration activities, and

resulting in 20% YOY sales growth

. Developed business case analysis including; marketing research, financial

and post analysis to align with budget and performance goals

. Forecasted network capacity based on sales and usage analysis with 95%

accuracy

. Managed IT integration and testing to ensure billing accuracy and invoice

presentation

. Coordinated advertising, newsletters, and retail/direct sales collateral

with advertising agency for all mass campaigns

. Facilitated company wide communication and training for new product and

offer introductions

Education and Training

Masters in Business Administration: Seattle University, Seattle WA

. Focus on new product development, project management and new venture

creation

Bachelor of Arts in College of Business: Michigan State University, East

Lansing, MI

Awards and Recognition

Ali'i Leadership Award - Honolulu Cellular Telephone Company

Circle of Excellence - AT&T Wireless Services

Circle of Excellence - Hawaiian Telcom

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