Sales Marketing

STEFANIE A. SCOTT

**** ****** **** ***** . *****, FL 33647 . C: 813-***-**** .

********.*******@*****.***

Marketing Executive

Leadership / Strategy / Execution

Proven marketing leader with over 15 years success driving corporate

performance through strategic planning and exemplary execution of

traditional and innovative marketing plans. Broad based background

encompasses Business to Government, B2B (software, talent development,

training, consulting, publishing) and B2C (software, grocery, foodservice,

general merchandise, retail, CPG, private label) with an exceptional work

ethic and commitment to organizational success in a highly competitive,

rapidly evolving marketplace. Genuine leader and inspiring manager, adept

at building teams for maximum short and long term performance. Recognized

for decisive leadership, strong business acumen, and ability to face

challenges directly resulting in sound decisions in any situation.

Core Strengths:

. Strategy Development

. Innovation

. Brand/Category/Product Marketing

. Product Development and Launch

. Vendor Management & Negotiation

. Customer Experience Management

. Talent Development

. P&L Management

. Market Research and Analysis

. Campaign Management

. New Customer Acquisition, Loyalty, Customer Penetration, & Services

Marketing

. Direct Marketing (Mail, E-mail, Telemarketing, Business Briefings)

. Interactive Marketing (Social Media, Display Advertising, SEO &

Analytics)

. Channel Marketing (Retail/VARS/International)

PROFESSIONAL EXPERIENCE

Publix Supermarkets, Inc, Lakeland, Florida

November 2008 to Present

Leading supermarket in the Southeast United States.

CATEGORY MARKETING MANAGER (contract)

Develop business and marketing objectives and strategies; manage program

execution for corporate initiatives, categories and products resulting in

successful brand positioning, market share growth, and increased revenue

and profit. Manage relationships between retail business units and

marketing. Expert resource for interactive marketing strategy,

integration, execution, and measurement as well as leadership and talent

development.

Key achievements:

. Drove record ROMI for patio furniture and gift card center sales through

innovative marketing strategies integrating in-store and online tactics.

Programs resulted in 242% ROMI, 39% revenue and 25% unit increases for

patio furniture; and 868% ROMI plus above industry average units and

revenue for gift card center sales.

. Augmented emerging business sales with 30% average sales lift (units and

revenue) in year-over-year same store weekly sales via promotional

strategy driving C-Store fuel purchasers into the store for foodservice

and merchandise purchases through reinforcing the Publix brand in a small

format.

. Realized record reusable bag sales, decreased paper/plastic bag expense,

increased items per bag and successfully attained sustainability

communication goals using an integrated product strategy across multiple

departments with common goals.

. Improved sales event performance through leading execution best practice

and coaching associate development to implement interactive marketing

strategies unfamiliar to the team. Directed program implementation

including e-mail, PPC (Adwords) and banner advertising as well as

traditional in-store and external media elements.

. Lead cross-functional collaboration creating department wide talent

development plan meeting the needs of senior leaders through front line

practitioners utilizing a blended learning approach for immediate and

sustained return on training investment.

. Elevated program effectiveness and abbreviated program development

timelines by initiating performance based problem-solving approaches when

faced with existing process challenges causing ineffective execution.

AchieveGlobal, Tampa, Florida

2006 to 2008

Premier global leadership, sales performance, and customer service talent

development and consulting organization generating over $100 million

annually.

SENIOR MARKETING MANAGER

Responsible for strategy development and program execution. Instrumental

in achieving regional, vertical and product line revenue goals through use

of innovative marketing strategy and flawless tactical execution. Directed

high profile corporate initiatives including brand awareness, thought

leadership, corporate communications and demand generation. Collaborated

with senior leaders and sales management to improve organizational

effectiveness. Lead and developed team of 12 in demand generation best

practice. Championed process improvement for the department and

organization.

Key achievements:

. Integrated campaigns generated 3X qualified responses to lead

organization's penetration of the retail vertical. Offering thought

leadership on branded customer experience to senior level retail decision

makers, tightly integrated campaigns used webinars and relationships with

customers and trade organizations to surpass goals.

. Surpassed projected demand generation goals by 100% for new sales

training product launch with limited budget. Holistic campaign included

multiple tactics and phases culminating in a targeted webinar, generated

over 600 registrations, over 300 attendees, 95% retention throughout

event.

. Exceeded targeted response rate by 15% using Search Engine Marketing,

eNewsletter sponsorships and e-mail to launch creative new multimedia

thought leadership campaign. Campaign generated high quality leads with

minimal budget, internal list generated over 25% response rate against a

target of 10%.

. Increased brand positioning in Federal Government market through

consistent messaging delivered in various formats including high profile

sponsorships, interactive business briefings, and best practice webinars

for senior level Federal decision makers on leadership development.

. Enabled changes in established, change resistant department through

strategically planned, effectively communicated, and well executed

marketing programs, now established as organizational best practice.

Intuit Information Technology Solutions/Blue Ocean Software

(now Numara Software), Tampa, Florida

2000 - 2001, 2003 - 2004

Global provider of helpdesk/asset management/CRM software solutions,

generating $60M sales annually.

MANAGER OF DIRECT MARKETING

Hired as Direct Marketing Manager for Blue Ocean Software, and recruited

back post acquisition by Intuit to integrate the company's marketing

department into Fortune 1000 company's matrixed organization. Cascaded

Intuit's leadership program into newly acquired division. Led innovative

strategy development and program execution utilizing direct mail, e-mail,

search engine marketing, search engine optimization and print advertising

tactics to maximize new branding and drive increased revenue. Invigorated

demand generation for new customer acquisition and customer cross-sell/up-

sell opportunities. Managed $9 million budget and associated performance

metrics. Collaborated with sales management and senior leadership

developing new channel and pricing strategies to maximize market

penetration. Hired and developed marketing staff of 3 employees.

Key accomplishments include:

. Served a pivotal role in driving revenue growth from $20M to over $60M by

successfully planning and executing marketing efforts.

. Displaced 10 year old "one size fits all" control direct mail package

with 3 new controls for targeted market segments ranging from inexpensive

transactional sales to long term enterprise wide sales cycles.

. Doubled monthly leads from 5,000 to over 10,000 by introducing integrated

campaigns, targeting new markets, and utilizing multiple marketing

mediums including direct marketing, search engine marketing, search

engine optimization, and webinars while maintaining cost per lead.

. Led organization's penetration of SMB market by effectively orchestrating

cross marketing of IT management and accounting software. Result:

Captured 300+ new accounts.

. Generated $1M in additional revenues and increased up sell/cross sell

response through strategic program restructuring for new version release.

. Produced 500% ROI in first three weeks for free webinar series driving

new sales and expanding existing accounts.

. Doubled international sales in less than 3 months with the strategic

management and motivation of 30+ global resellers.

. Slashed planning time 50% in the areas of direct mail and reseller

marketing through process automation.

. Generated annual savings of over $130K through streamlining processes

and renegotiating direct marketing vendor contracts.

Chain Store Guide/Lebhar-Friedman, Tampa, Florida

1995 - 2000

Provider of sales and marketing research on leading retailers, restaurants,

and wholesalers within the US and Canada. Annual revenues totaled over $7M.

MARKETING MANAGER

Spearheaded $1M marketing efforts focused on brand awareness and demand

generation for over 30 products, targeting top CPG and retail equipment

manufacturers. Managed 8 person marketing team and supported 17 inside

sales representatives. Negotiated exclusive promotions and trade

agreements with affiliated publications and industry trade associations.

Represented organization at tradeshows, delivered detailed sales

presentations and generated new business. Marketing expert on senior

leadership team responsible for divisional planning.

Key accomplishments include:

. Boosted average sale 300% from $300 to over $900 through innovative new

product bundling.

. Increased direct mail sales 100% while capturing significant savings in

production and mailing expenditures by streamlining marketing collateral

into 1 company catalog.

. Developed strategy and managed implementation of company's inaugural

website.

. Championed CRM/sales force automation implementation for sales and

marketing.

. Promoted rapidly based upon stellar performance. Hired as Marketing

Coordinator, promoted to Marketing Analyst in 1996 and Marketing Manager

in 1998.

Education

University of Tampa, Tampa, FL

Master of Business Administration

Northern Illinois University, Dekalb, IL

BS, Business Administration - Marketing

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