Sales Manager
Resume:
Thomas A Travis
** ********** *****, ******* ** *0101
Mobile: 614-***-****
******.******@***.***
Sales and Marketing Leader with Multiple Location and Multiple Territory Experience
Results proven highly motivated sales and management professional with a consistent track record of developing
and executing market strategies to achieve aggressive targets for a subscription based hi tech entertainment and
consumer electronics company. Over 15 years experience building and developing teams and relationships
internally and externally while managing all core functions within a business. I am looking for a company where I
can make an impact in developing and growing the business.
PROFESSIONAL EXPERIENCE
QUINDEN MARKETING, VANCOUVER, BC JUL 2009 to CURRENT
A full service provider of products and promotional marketing programs for the premium incentive marketplace specializing in
travel and consumer electronics.
Target and secure new client base, handling every aspect of promotion from conception of an idea, to creative design,
arranging partner tie ins, and handling distribution and fulfillment.
National Sales Manager
Extended Quinden’s reach across the United States by adding a team of sales and marketing
professionals and selecting a network of top ranked nationwide independent sales representatives.
Immediately negotiated and secured contract with Sirius XM to represent them in the Premium Incentive
Marketplace after they eliminated their sales team during the merger.
Targeted and secured programs with Harrah’s, Continental Tire and Philip Morris and constantly identify
other national retailers, services or consumer product manufacturers to sell XM, Travel, GPS and various electronics into
gift with purchase, interactive marketing, contests, sweepstakes, employee motivation, or special event programs.
Work closely with product manufacturers to constantly expand our product offering and supply partners
with updated and the most sought after products and brands.
Grew fulfillment services and opened Quinden’s first US warehouse and distribution center.
XM SATELLITE RADIO, WASHINGTON, DC OCT 2004 to JUL 2009
$900M provider of satellite radio entertainment and information programming across 170 digital channels.
Recruited to develop and foster profitable relationships with regional and district managers at Best Buy, Circuit City and
automobile OEM accounts promoting XM products and services in the Southeast. Achieved Outstanding Achievement in Sales
Award Q1, Q2, Q3 2005 and Q1, Q2, 2006, Superior Leadership Award Q3, Q4 2005 and Team Player of the Year 2006.
Promoted to national sales manager and joined three member team responsible for all national direct to consumer sales and
marketing programs.
National Sales Manager
Grew Direct Sales Distribution to become third largest XM retailer department in less than 2 years by
managing core business units specializing in e commerce, affiliate programs, event promotions, incentives, bulk sales,
and customer retention programs.
Cultivated alliance with marketing teams from Saturn and Pontiac to offer aftermarket consumer
programs through dealers on automobiles without factory installed XM..
Managed company’s event sales strategy bringing on site sales to Auto Shows, Boat Shows, Aviation
Shows, and key content partners MLB, PGA, and Indy Racing League.
Helped produce over $10M in free ads and secured over 50,000 new subscribers by executing national
campaigns with Dockers, Macys, Big O Tires, Michelin, Roadloans and regional campaigns with Kwik Trip, US Cellular,
Compass Bank, and Dow Credit Union .
Successfully launched and marketed XM iREP, a viral multi level affiliate program that was marketed on
air, on college campuses and online which resulted in over 3k reps in the first two months.
Grew Premium Incentive Marketing channel from $2M to over $4M in less than two years through client
management, developing training tools, cold calling and scheduling joint calls.
Regional Sales Manager XM Satellite Radio
Consistently managed the number one performing region in the company finishing 15 of 18 months with
the highest average sales per store and maintaining the highest market share of greater than 65%.
Facilitated high impact national training sessions with Best Buy and Circuit City Teams to teach new
product offerings, marketing campaigns, and programming highlights.
Led a sales team of 3 retail district managers and 4 OEM district managers in four states that managed
relationships with regional, district and general managers at Best Buy, Circuit City, Honda, Nissan, VW, Porsche, and
Toyota.
Worked with National Retail and Automotive Account Teams to create training and incentive programs
aimed at increasing their revenue and profit while subsequently securing new XM Radio subscribers.
Developed and implemented a new efficient selling strategy that was rolled out to the entire company
and over 1000 retail locations including Best Buy and Circuit City.
BEST BUY, RICHMOND, VA OCT 2000 to OCT 2004
$7B national retailer of high end consumer electronics, appliances, and computer related products
Built impressive record of achievement as a sales manager and general manager for consistent top tri tile performance of
$40M store. Earned Top Gun Award for achievement as a Sales Manager 2001 and General Manager 2003. Earned Achievers
Award as a General Manager 2003.
General Manager and Sales Manager
Consistently led team to double digit revenue and margin comp percentages year over year through
organic growth strategy, focusing on root cause behaviors, analyzing data, trends and gaps.
Selected as a District Specialty Coach mentored 3 general managers and over 10 assistant managers.
Coached, trained, developed and led store team of 5 assistant managers and over 100 employees while
achieving top tri tile performance in over all results, employee viewpoint and customer loyalty.
Improved shrink through employee culture, engagement and communication to a store best of .18 on a
13 month trend down from .28.
THE GENERATION COMPANIES/CANDLEWOOD SUITES, DURHAM NC FEB 1999 to OCT 2000
A real estate development and operating firm with over $120M in assets
Recruited to open, sell, market and manage new brand extended stay hotel which served as elite brand for privately held real
estate development firm.
General Manager
Successfully organized, trained and implemented executive selling strategy, directly selling and forging
relationships with C level and VP level of major corporations including, Capital One, Circuit City, Owens and Minor and
Philip Morris.
Negotiated purchasing contracts for all operating equipment, supplies and services delivering finished
hotel under expense budget.
Exceeded ramp up and revenue goals by successful yield management, continual market research and
successful executive sales approach to Government, Corporate, Real Estate, and Insurance Industries.
ESA MANAGEMENT INC/STUDIOPLUS HOTELS INC, FT LAUDERDALE FL OCT 1995 to FEB 1999
Multi Branded Extended Stay Hotel Chain with over 500 locations nationwide
Provided senior level direction to management team and led day to day sales and operations for 10 multi brand hotels
throughout Virginia. Earned Rookie of the Year Award 1996, GM of the Year 1997 as well as Highest Occupancy and Highest
Long Term Occupancy Awards 1996.
District Manager
Organized and directed pre opening teams to open over 20 locations in various states for extended stay
hotel leader that grew from 17 to over 500 hotels during my career.
Managed complete capital renovation projects of guest rooms, common areas and grounds of 4 hotels
under budget and on time after successful contract negotiating, planning and organization.
Trained, mentored and developed general managers and sales managers on methods and techniques
for improving overall P&L figures, controlling costs and delivering customer focused service which supported the
company’s aggressive growth strategy by having a highly talented, promotable team.
E D U CAT I O N
Bachelor of Science 1992
Kent State University, Kent Ohio
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