KEVIN P. WALSH

**** ******** *** ( Summerfield, North Carolina 27358

615-***-**** ( abm1qd@r.postjobfree.com

INNOVATIVE SENIOR EXECUTIVE

Top performing executive with history driving exponential multimillion

dollar increases in business, sales, and market share in domestic and

international locations.

. Create and transform corporate and brand visions into lucrative

realities, spearheading high-impact strategic plans, roadmaps, and

initiatives.

. Maximize bottom-line, aggressively pursuing revenue generating and cost-

saving opportunities.

. Expand visibility and exposure, identifying new high-return channels and

niche markets.

. Amplify opportunities and prospects, recommending new products,

positions, and line extensions.

. Build, develop, and retain world class teams and international alliance

networks, inspiring ingenuity while uniting all on common mission and

goals.

Strategic Analysis & Planning ( Global Channel & Market Share Development (

Lead Generation

Sales ( Marketing ( Operations ( Bottom-Line Optimization ( Product

Development & Positioning

Conflict Management ( Consensus Building ( Networking ( Relationship & Team

Building ( Coaching

VF CORPORATION (VFC), Greensboro, North Carolina ( 1997 - 2009

World's largest apparel company.

Vice President & General Manager - Wrangler Specialty Apparel ( 2008 - 2009

Oversaw multiple business segments totaling $65M. Synthesized,

communicated, and directed strategic initiatives for multiple marketing

units supporting diverse channels: Moderate Department Stores, Sporting

Goods, Farm & Ranch, Uniform, Specialty Retail and eCommerce. Managed key

accounts. Cultivated partnerships. Negotiated product placement and/or

exclusives, promotions, incentives, and advertising events.

Major Contributions:

. Grew revenues from multiple business segments totaling $65M by 11%,

despite economic slowdown and challenging retail environment.

. Created, refined, and implemented brand strategy for multiple tiers of

distribution.

. Championed the business case and successfully launched the company's 1st

direct-to-consumer transactional website, Wrangler.com; enhanced brand

equity while exceeding plan in its 1st year.

. Coordinated both internal (Mexico) and sourced (Asia) product development

process; traveled internationally to collaborate with manufacturing

facilities and outside contractors.

. Increased total operating income by 3%, aggressively pursuing

opportunities for both cost avoidance and cost reductions.

Business & Revenue Growth:

. Improved brand equity while driving $6M in profitable incremental growth,

conceiving of and authorizing implementations of product line extensions.

. Extended brand and products to new distribution channels, collaborating

with sales and supporting departments; increased incremental revenue by

$9M.

. Added new incremental revenue stream, and drove 50% annual growth,

strategically launching new sub-branded product into new channels of

distribution, Mid-Tier and Department Stores.

. Masterminded and launched new $3M incremental revenue stream addressing

niche market, consumer need for comfortable and personal protective

apparel line, WranglerFR line.

Vice President, Retail Marketing - Wrangler Specialty Apparel ( 2004 - 2008

Formulated, continuously refined, and implemented strategic direction and

key initiatives for +$400M US sales team. Managed 13 direct reports and 93

indirect reports servicing 5 channels: Specialty Western, Farm & Ranch,

Uniform Supply, Sporting Goods, and Department Stores. Designed and led

annual sales plan; included targeting key accounts, key product

introduction, promotional schedules, marketing support, and regional and

district goals. Created and executed customer and consumer marketing

programs. Built and grew key account contacts and international

partnerships including in Australia and New Zealand. Negotiated product

placement, pricing, promotions, and sponsored events.

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(Vice President, Retail Marketing - Wrangler Specialty Apparel, VFC, cont.)

Major Contributions:

. Strengthened brand affinity, strategically orchestrating annual calendar

of consumer events through leveraging of retail relationships, sponsored

events, field personnel, and brand endorsees.

. Built high-performance team and maximized retention, developing

comprehensive new hire training program, facilitating succession

planning, and leading seamless account owner transition.

. Expanded visibility into sales activities, schedules, account

information, and performance, introducing web-based on-demand CRM tool.

. Developed talents and careers of numerous sales staff, leading to 12

promotions into/within management, 9 relocations, 7 advancements, and 9

new hires.

Business & Revenue Growth:

. Launched brand into higher tier retail channel, elevating brand

perception through introduction of interpreted products from European

line to establish in "ultra premium" retailers.

. Increased revenue by $18M, strategizing and implementing proprietary

account incentive program to optimize account performance.

. Decreased direct selling costs by 28% throughout tenure while maintaining

19% operating income, optimizing sales organization and streamlining

expenses.

Vice President, Sales North America - VF Imagewear ( 2001 - 2004

Architected, continually optimized, and led strategic direction and

initiatives for +$300M North American sales team. Managed 7 direct reports

and 52 indirect reports. Created annual sales plan including targeting key

accounts, key product introduction, promotional and marketing support, and

regional and district goals. Collaborated on promotion development with

cross-functional support departments.

Major Contributions:

. Orchestrated complex merger and consolidation of 5 independent brand

sales teams across the USA and Canada into 1 cohesive team servicing

multiple retailer segments through numerous wholesale channels.

. Centralized proprietary company account intelligence, optimized account

management, and reduced SG&A costs, pioneering implementation of

companywide CRM solution, Salesforce.com.

. Conceived, championed and supervised business expansion into Mexico to

drive incremental profitable revenue.

. Actively managed pricing and promotional plans ensuring alignment to

goals across organization while implementing standardized performance

metrics to drive profitable revenue.

. Played key role in driving sales staff development, leading to 6

promotions into/within management, 5 relocations, 3 advancements, and 4

new hires.

Vice President, Sales - VF Knitwear ( 2000 - 2001

Defined, coordinated, and led strategic direction and key actions of US-

based national sales team generating +$108M in annual revenues. Served as

vital contributor to senior-level discussions and decisions related to P&L

and overall business.

Major Contributions:

. Achieved 9% compound annual growth (CAGR), aggressively pursuing revenue

growth opportunities.

. Created and developed compelling product propositions to address specific

customer needs with supporting departments and personnel.

. Led process team in transition of VF Knitwear from Martinsville, Virginia

to Nashville, Tennessee.

Regional Sales Manager - VF Imagewear ( 1997 - 1999

Designed and directed execution of sales strategy for $13M 6-state region;

included New England and New York. Developed and implemented promotional

programs, advertising campaigns, and product introductions. Served as

liaison between accounts and corporate office.

Major Contributions:

. Produced and maintained 14% CAGR.

. Piloted unique contact management systems; success led to companywide

adoption.

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NEW BUFFALO SHIRT FACTORY, Buffalo, New York ( 1989 - 1997

Manufacturer of imprinted clothing specializing in licensed sports, concert

tours, corporate image, and lifestyle apparel.

Vice President - Operations

Directed and led all aspects of daily operations within screen print and

embroidery facility, producing 7.5M impressions annually while concurrently

leading all customer facing departments including a field-based national

sales team.

Major Contributions:

. Researched, procured, and secured production contracts leading to 16%

CAGR over seven-year tenure.

. Negotiated, secured, and maintained broad array of licensing agreements

with trademarked properties for their reproduction and sale.

. Instrumental in the acquisition of new business and cultivation of long-

term client relations.

. Assembled and managed exceptional national sales team consisting of 63

independent representatives covering 48 contiguous states and Hawaii.

. Initiated and implemented national product fulfillment system for global

organization; coordinated US product debut with fulfillment launch, and

provided continued assistance with product distribution.

Operational Enhancements:

. Reduced production spoilage to under 0.25% of total production while

increasing output capacity 1050% by designing robust production

strategies.

. Launched companywide computer network to merge all facets of production

online, and provide up-to-the-minute information on changes in

scheduling, inventory, and delivery destinations.

. Streamlined numerous processes ranging from order entry to production

release, designing and managing systems programs; focused on operational

increases.

PRIMARY IMPRESSIONS, INC., Lawrence, Massachusetts ( 1987 - 1989

Manufacturer of imprinted apparel specializing in promotional clothing,

signage, and advertising for the beer, wine and spirits industry.

General Manager & Partner

Conceived and founded business with responsibility for all facets of daily

operations including account management, client relations, order and

production scheduling, inventory control, and receivables.

Major Contributions:

. Strategized and implemented successful business plans for design and

screen print facility.

. Originated, designed, and produced regionally themed creative concepts

for national campaigns for Coors Brewing Company, Miller Brewing Company,

and Labatt's USA, Inc.

. Synchronized high-volume production schedules with fluctuating customer

demands, expertly managing inventory control.

. Solely responsible for the identification, recruitment, hiring, and

development of all personnel.

EDUCATION

Advertising Design

Syracuse University, Syracuse, New York

AWARDS & HONORS

VFC's Top Talent Recognition ( VFC MAX Program ( VFC Leadership Program (

VFC Excellence Award

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