ALEXIS MCENTYRE
**** ** *****; Bentonville, AR 72712
abm1oz@r.postjobfree.com
Education:
Arkansas Tech University, Russellville, AR
Bachelor of Science, December 2000
Professional Experience:
MARS ADVERTISING; Bentonville, Arkansas January 2007 - May 2009
Position: Marketing Manager
Responsibilities:
. Build strong relationships with clients to provide customer service
that exceeds expectations including: conduct regular status meetings,
anticipate and address client needs
. Provide client with information about programs, trends, and
competitive landscape.
. Plan, develop, sale and execute multi-vendor programs for Sam's Club
Health & Wellness through shopper marketing insights and third party
vendors to deliver flawless execution.
. Perform project management duties for the multi-vendor programs at
Sam's Club including: program tracking, timeline development and
management, budget management and reconciliation, post-promotional
analysis, as well as internal and external reporting.
. Communicate, integrate and collaborate with the internal team and
Sam's Club Creative to ensure brand guidelines and creative look and
feel are accurate and on-strategy for each multi-vendor program.
. Utilize Excel, PowerPoint, Strategic Planning, and Market Research to
implement successful marketing programs.
INTEGRATED MARKETING; Rogers, Arkansas March 2006 - December 2006
Position: Marketing Manager
Responsibilities:
. Perform project management duties including: program tracking,
timeline development and management, budget management and
reconciliation, post-promotional analyses, and internal and external
reporting.
. Daily interaction with the client to plan and manage programs and
events.
. Develop effective client and retailer relationships to facilitate
communication and execution with internal departments, including
creative and production, to ensure that client deliverables are
successfully achieved.
. Determine project components based on objectives, including concept,
event, tactics, associated costs, and identify third party vendors who
offer those services.
. Research, negotiate, and plan with third party vendors and
organizations, based upon scope of tactical execution plan, to deliver
flawless execution.
. Collaborate with company's sales force, broker organization and/or
marketing team throughout program development, execution, and post
analysis.
Sam's Club; Home Office Bentonville, AR September 2003 - March 2006
Position: Marketing Manager
Responsibilities:
. Provide in-depth market, industry and competitive analysis and
positioning of service and products.
. Accountable for the top financial leading services, Fortune 500
Companies.
. Develop the sales plan to fulfill the growth and revenue goals of the
organization.
. Present new initiatives to Sam's Club executives, buying group and
operations.
. Negotiation of new and renewal contracts by working closely with the
Legal Division.
. Launched and worked closely with Public Relations/media on new
services.
. Management of Member Services Programs, marketing materials,
telemarketing, direct mailing, training, Club Grand Openings, special
events in Club nationwide.
. Develop, produce and implement tools and training for field
associates, including web based tools.
. Over see Call Center Member issues and resolutions.
. Build and maintain successful customer/supplier relationships.
References Available Upon Request