Management Marketing

Stephanie Hooper

**** ** ****, #***; Portland, OR 97209

Mobile 503-***-****; abm1ez@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Over 20 years of marketing management experience for a wide variety of

staff sizes and structures with a focus on team building, integration

and process/operational efficiencies. Specific areas of expertise

include: client service management, marketing and project integration,

interactive marketing, web development, technical implementation,

advertising (print, broadcast and interactive), relationship

marketing, Search (SEM.SEO), direct marketing/ROI driven programs,

strategic/account planning, brand development, e-commerce, lead

generation, customer acquisition and retention, content development,

database management, social/viral marketing, corporate responsibility,

public relations, trade shows, promotional programs, business

development, media, creative development, product management,

research, usability, corporate communications, loyalty programs,

packaging development, media relations, media/press management.

EXPERIENCE

Babcock Jenkins - Portland - Director of Marketing & Client Service

2007-2010

. Report directly to the President and is responsible for 75% of the

company revenue

. Key member of the Executive Team that drives the innovation of the

company's service offerings

. Manages 8 person account team that includes Account Supervisors and

Project Managers

. Responsibilities include managing existing account P&L, organic

business growth, employee

Acquisition and retention, overall operations and helping to

shape/evolve of the company culture

. Existing accounts include: Microsoft, Intel, IBM, Sun Microsystems,

Linked In, Qwest, DHL, Progress Software, Guidance Software,

Epicor, Polycom, Level 3, Click Commerce, Sterling Commerce, APC,

Thunderhead, Safenet, Omniture, Promontory Club

Avenue A/Razorfish - Portland - Account Director, Director of

Corporate Marketing 2003-2007

. Responsible for the planning, management and execution of

integrated marketing activities to build the agency brand, generate

awareness and drive revenue

. Development of all the integrated PR and marketing strategies to

support the company mission while handling all the execution of

tactical plans, details and follow-up for corporate marketing

efforts

. Managed all special/signature events across the U.S. and Europe

including high visibility sales events/sponsorships and non-profit

related efforts

. First role at the company: Account Director for a variety of major

accounts including Dr. Pepper,

Microsoft, xBox, AT&T Wireless and Icon Health & Fitness.

. Promoted from Account Director to Director of Corporate Marketing

. Departed company due to acquisition and request for relocation to

new headquarters in Seattle

Sierra On-Line/Vivendi Entertainment - Seattle - VP of Marketing

Communications 1999-2003

. Management of multiple departments including creative services,

public relations, research, special events/trade shows, media

relations, web marketing, production/pre-press, media, promotions,

corporate marketing (team of 65)

. Responsible for 30 million dollar budget with a focus on ROI and

cost effectiveness

. Leader of brand development and management including strategies for

the master brand and the six divisional brands from product

development through in store merchandising

. Responsible for planning, management and execution of all

celebrity, artist & developers signature events and personal

appearances and related PR activities integrated with game/product

launches

. Directed integrated corporate marketing efforts to support the

brand positioning and new product launches and was spokesperson for

company statements a public speaking events

. Departed company due to acquisition and request for relocation to

new headquarters in Los Angeles

McCann Erickson - San Francisco/Seattle - Senior Account Supervisor

1996-1999

Account: AT&T Wireless Services

. Management of account group responsibilities for AT&T Wireless

divisions including cellular,

messaging, wireless data, and aviation. Budget management up to

$25M

. Focused on brand building, general advertising, in store

promotions/events and DM/DR programs for national and regional

efforts

. Strategic planning, development and execution of national brand

plans and new consumer and

business to business product launches

. Departed company due to agency loss of AT&T Wireless account.

Recruited by Sierra On-Line

Publicis/Evans Group - Seattle - Account Supervisor

1993-1996

Accounts: Starbucks Corporation, Domino's Pizza Inc. Western Region,

Rembrandt Oral Care Products Ben Bridge Jewelers, Java City, Tree Top,

American Heart Association

. Managed account teams for a variety of accounts. Budget management

up to $20M

. Strategic planning, development and execution of national brand

plans for Starbucks including the new product launch of Frappuccino

. Concepting, development and execution of all advertising, special

event and promotional support for Starbucks in-store and external

communication

. Departed company due to agency loss of Starbucks account. Recruited

by McCann Erickson

Lowe & Partners - New York - Senior Account Executive

1989-1993

Accounts: Halston Borghese, Inc. (Princess Marcella Borghese), Johnson

and Johnson Consumer

Products, Walt Disney Licensing, Liz Claiborne, Bonwit Teller Retail

Division

. Managed account group responsibilities including re-positioning the

Princess Marcella Borghese brand

. Strategic planning of new product launches and brand building

programs. Responsible for $10M

budget including management of co-op programs. Reported to EVP

. Extensive management of PR, in store events, promotions, creative

development and media planning for TV, print, radio and direct mail

. Departed company due to relocation back to west coast

Nordstrom - California - Southern California Advertising & Events

Director 1986-1989

. Managed and executed advertising campaigns, promotions, special

events and designer/celebrity/athlete personal appearances from

concept through final execution for 65 buying groups

. Personal appearances include: Kareem Abdul-Jabbar, Donna Karan,

Wayne Gretzke, Calvin Klein, Liz Claiborne and Brooke Shields

. Ran advertising department focusing on brand advertising,

television direct mail and in-store promotion

. Began working for the company while still in college; promoted

twice

EDUCATION

. San Diego State University, Bachelor of Arts 1987/2007, Major:

Advertising; Minor: Marketing

. The Institute of Advanced Advertising Studies-New York

AFFILIATIONS/INTERESTS

Consulting experience: AT&T Wireless, Sierra Online, HMH, Pop Art,

Bradshaw Advertising

Advertising Clubs & Non Profit Advisory Boards: NY, LA, Seattle &

Portland.

LLS - Woman of the Year Nominee 2007, extensive non-profit work for a

wide range of organizations

Dual citizenship (United States and France)

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