Project Manager Marketing
Resume:
KENNETH W. HOEHN
N**** Rocky Lane
Plymouth, WI *3073
***************@*****.***
Objective: Utilize my Communications and Management expertise to help a
visionary organization grow through innovative programs, marketing and
communications.
Strengths
Marketing Communications - I led the Marketing Communications efforts for
TecumsehPower Company, an international manufacturer for eight years,
responsible for all advertising, PR, internal and external corporate
communications.
Project Management - As a media producer for Kohler Company and again as
Marketing Services Manager at TecumsehPower, I successfully managed
multiple simultaneous communications projects, meeting deadlines and
budgets while maintaining the highest quality standards.
Fiscal Management - Making the best utilization of internal and external
resources, if the project were completely under my control, I always kept
projects within approved budgets. I worked with a variety of external
resources including printers, exhibit builders, PR and Marketing firms,
writers and media production companies.
Team Building - Bringing everyone together to work toward a common goal is
a special skill I possess. In addition to building a team spirit within my
own Marketing Services Department, I have successfully led internal cross
functional teams as well as a combination of internal and external resource
teams to accomplish projects.
Experience
TecumsehPower Company Grafton, WI
Marketing Services Manager 2000 - 2009
. Develop and manage all marketing and technical communications worldwide
for the TecumsehPower Company's Engine & Transmission business including:
advertising, trade and consumer PR, trade publication articles, customer
presentations, product catalogs & brochures, sale flyers, co-op
advertising materials, trade show messages, product operation and repair
manuals.
. Develop and manage all major communications projects (in addition to
above) including: website, sales meetings, trade show execution,
traveling Road Show direct marketing program, consumer contests &
promotions.
. Work with Product Managers to develop Marketing Communications
strategies, tactics and calendar.
. Develop and manage annual department budget and project budgets.
. Manage staff of up to 17 people for creation and publication of
communications materials and execution of events.
. Lead cross-functional teams in the development of product catalogs.
. Manage development and edit content of product Operation and Technical
Manuals including, and especially ANSI Safety Warnings.
Bay-Lakes Council, B.S.A.
District Executive 1997 - 2000
. Responsible for professional oversight of three-county Lakeshore District
scouting program.
. Recruit organizations for program sponsorships.
. Work with organizations to develop new scouting units and recruit quality
adult leadership.
. Recruit and train quality district leadership for scouting programs and
fund raising efforts.
Kohler Company 1978 - 1996
Producer/Director & Project Manager
. Working with Marketing and Advertising personnel, develop Marketing
Communications programming to meet specific strategies including audio
and video programs, TV & radio ads, multi-media and multi-image, live
meeting and trade show presentations.
. Develop program treatments. Work with internal and outside resources to
develop program scripts.
. Manage program production and editing to meet project strategies and
deadlines.
. Develop project budgets and manage expenses to meet budget constraints.
Education
Marian College of Fond du Lac
Master of Science, Organizational Leadership & Quality - Magna Cum Laude
Fond du Lac, Wisconsin
Lakeland College
Bachelor of Business Administration, Economics Minor - Cum Laude
Sheboygan, Wisconsin
North Central Technical College
Assoc. of Science, Industrial Service Engineering Technology, Electronics
Major Wausau, Wisconsin
References
Professional and personal references are available upon request.
Contact this candidate