Manager Management

Professional Summary:

Versatile, results-driven IT Professional with 13+ years experience leading

and contributing to technical and online marketing solutions with a high

degree of success and profit. Broad background spans management, digital

marketing, software engineering, application development, operations,

multimedia distribution, and client relationship management. Excellent

communicator who thrives in fast-paced environments, and readily adapts to

evolving business and technology challenges. Strong team builder and coach,

skilled at inspiring confidence, leading by example and managing loyal,

high-performance teams committed to quality. Innovative professional with

proven ability to identify, analyze and solve problems to successfully

bridge the gap between Internet technology, marketing and business.

Exceptional ability to launch and manage highly successful projects and

ideas on time and within budget. Recognized for reliability and "getting

the job done" through persistence and a strong work ethic.

Professional Experience:

Toshiba

Wayne, New Jersey April 2008-

Present

Senior Internet & Development Manager

Responsible for strategic vision, planning, infrastructure, development and

creative direction for all Toshiba America Consumer Products websites and

micro-sites, content management system, as well as Interactive Toshiba

content on all partner, retailer and industry sites. Accurately plan

scope, budget, schedule and risk management for development, upgrade and

maintenance of Internet applications. Manage a multi-million dollar budget

targeted for creating and updating websites and online marketing content.

Responsible for Search Engine Marketing Strategy and traffic/site analysis.

Provide technical direction in support of sales teams with key Internet

accounts. Provide creative direction on marketing and advertising efforts

for online and event campaigns. Responsible for providing direction with

social media campaigns. The Toshiba sites include: tacp.com, toshibatv.com,

toshibaxde.com, tacptraining.com, tacpgreen.com, tacpservice.toshiba.com,

tacpnewsroom.com, and resellers.tacp.toshiba.com. Partner, retailer and

industry sites include: CNET.com, Amazon.com, BestBuy.com, and

TigerDirect.com.

Key Achievements:

> Significantly increased traffic to product showcases on etailer

sites by improving content and usability.

> Provided direction to change creative and structure for

Toshibatv.com to target a broader audience and improve user

experience and ease of use on the site. Also provided

infrastructure changes to take advantage of reusable content and

assets to improve consistent branding across etailers and reduce

maintenance and development costs.

> Successfully managed and provided vision/direction on a $6 Million

video project to market the SV670 Series LED Television for use in

Best Buy stores nationwide as well as key online retailers.

> Provided creative direction for new media marketing efforts

including Toshiba video content for Internet and retail use.

> Developed and designed all interactive demos, online banners for

the launch of Toshiba's Digital Media Frame Product.

> Developed and designed Toshiba XDE site which is targeted at

marketing the launch of Toshiba's new XDE DVD player.

> Provided Direction for ToshibaGreen.com which was designed to

promote Toshiba's green efforts with Toshiba's Consumer Products.

> Provided creative and direction for all interactive content on E-

tailers such as the Toshiba Brand Store on CNet.com as well as

others.

> Provided direction to create mobile device content for Toshiba

products.

> Provided direction, architecture and management for development of

a "where to buy" system that integrates with sales administration

and provides model driven information which saved the company over

$100,000 a year. This application was previously outsourced to a

third party provider.

> Successfully provided direction, architecture and management for

development of Toshiba media hub, a centralized location for all

social media and public relations efforts.

Consultant Feb 2006 - April

2008

Flemington, New Jersey

Successfully provided web development, Internet marketing, content

management, and e-commerce solutions. Created Internet and multimedia

solutions for clients such as NBC Studios, Century 21, and Sterling

Financial. Successfully managed off site web development through

strategy, design knowledge and architecture experience.

Key Projects

> NBC Studios

Developed and managed the production and development of an

Internet media marketing solution for the NBC Studio Tour, NBC

Store, and Rockefeller Center. The campaign included

development of an interactive flash media player for the NBC

websites as well as video tours which showcased their tourist

attractions by reaching millions of viewers.

> Sterling Financial

Developed the company's website and internal web based financial

tools. Provided creative direction to represent the company

branding on all online creative. Created Web ads, banners, and

e-newsletters to drive attention to Web site. Developed social

media strategy to target a younger audience for their website.

> Century 21

Developed and managed the production and development of an

Internet media marketing solution for Century 21 Realtors. The

campaign included a development of a flash media player for

realtor websites with key corporate and real estate video tours,

and online creative to market the campaign.

> City Loyalty Card NYC

Developed the company's website and business portal. The

project included the design and implementation of a content

management system, as well as an online marketing solution which

included online video, banners, and online advertising

campaigns. Also developed a search engine marketing strategy

which targeted millions of New York City tourists.

Inspireworks, Inc.

Florham Park, New Jersey 2002-

Feb 2006

Senior Developer /Manager of Internet Technology

Lead a team of 15 developers to successfully create various software

applications targeted towards education and sports. Provided

expertise in program development and management, new media strategy

and architecture, client training and management and cross functional

team leadership.

> Involved in all aspects of the project life cycle.

> Provided project leadership for production and involved in all

aspects of the project lifecycles

> Planned scope, cost, schedule and risk management for development,

upgrade and maintenance of application.

> Managed all technical aspects of the project.

> Managed software budgets, and personnel.

> Managed graphic designers to develop all graphics for the software

and websites.

> Managed video editors in all Internet video efforts.

> Designed video workflow utilizing Apple's QuickTime codecs.

> Designed and coded the clients for students and parents, coded in

Visual Basic. Designed and coded the interactive client for on-

demand content, coded in Flash/Action Script 2.0.

> Designed and coded the client for school/district/state asset

management, coded in Flash/Action Script 2.0.

> Designed the MYSQL databases for the education asset management

application, and the on-demand education content application.

> Coded middle tier methods for retrieving data from the database in

PHP utilizing XML/RPC.

> Designed and coded the clients for athletes and coaches, coded in

Flash/Action Script 2.0.

> Designed the MYSQL database for the media management portion of the

sports application.

> Coded middle tier methods for retrieving data from the database in

PHP utilizing XML/RPC.

Accessible Software / IBM (acquired by IBM)

1997-2002

Florham Park, New Jersey

Senior Software Engineer

> SWIM - Senior software engineer of Tivoli Systems Workflow

Integration Manager. SWIM is a powerful web based workflow

solution that leverages the Tivoli Business System Manager Data

Store along with the workflow engine of MQ Series to manage host

and distributed systems.

o Involved in all aspects of the project life cycle.

o Designed and coded the SWIM client along with 4 other developers.

o The client is composed of 35 ActiveX controls that can work

independently or work as one seamless application.

o The client was coded in Visual Basic.

> TBSM - Software engineer involved in development and

maintenance of many key projects within Tivoli Business

System Manager. TBSM is a software application that extends

the capabilities of Tivoli to manage host and distributed

systems providing a new paradigm for applications

management called Business Systems Management. It enables

customers to manage groups of related applications with a

single point of management and control to utilize the

concept of end-to-end business systems management and

organize related components while giving business context

to management decisions. TBSM is currently managing the

enterprise systems of many of the Fortune 100.

o Responsible for the TBSM Alert Broadcaster. This application ran a

simulation of an enterprise workday generating simulated alerts to

test emergency procedures. The application was also used in the

IBM sales department to demonstrate the capabilities of TBSM. The

application was coded in Visual Basic connecting to a MSSQL

database.

o Responsible for coding and maintaining the Line of Business TBSM

Client. The client displayed enterprise data in views /

terminology relevant to the user's role. The client was an Active

X control written in Visual Basic.

o Responsible for maintaining code within the TBSM project. Code

written in C.

o Responsible for maintaining business logic in MSSQL Stored

Procedures to support many of the TBSM client views.

Technical expertise:

Proficient in:

Action Script 2.0, Visual Basic, Ajax, ASP.NET, HTML, ASP, VB Script,

PHP, XML, Java Script, CSS, MySQL, MSSQL, Access, Omniture, Google

Analytics, Microsoft Project, Final Cut Pro, Adobe Premiere, Flash,

Dreamweaver, Photoshop, Fireworks

Management experience with the following:

C, C#, Flex, Java

Education:

> B.S. Computer Science 1997 - Rutgers University, Newark, NJ

> New Jersey Institute of Technology, Newark, NJ

Other:

> Fluent in Spanish (spoken and written).

REFERENCES AVAILABLE UPON REQUEST

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