Customer Service Account Executive

JESSICA GOLDMAN

*** ******* ***** - **** *** York, NJ 07093 - c: 917-***-**** - e:

******@*****.***

EXPERIENCE

Giggles & Grins Design - West New York, NJ

Feb 2009 - Present

Founder/Owner

Independently own and operate specialty business, focused on unique

handmade picture frames

Responsible for all aspects of business, including designing and

hand crafting frames, fulfillment of custom orders, packaging

design, inventory, customer service, accounting, marketing efforts

and press outreach

Built and continuously manage company's ecommerce site

Oversee search engine optimization team to get Giggles & Grins

Design placed in top search results

Featured in March 2010 issue of Everyday with Rachael Ray as one of

Rachel's FAVES, and achieved numerous other press reviews by

popular online blogs such as Babble, Project Nursery and UrbanBaby

Wenner Media - New York, NY May 2006

- July 2008

Senior Integrated Marketing Manager

Us Weekly, Rolling Stone and Men's Journal Magazines

Worked directly with Chairman, Chief Marketing Officer, Editors-in-

Chief, Publishers and Research Director to develop strategic

positioning of Us Weekly and Men's Journal in the advertising,

media and publishing community

Responsible for Us Weekly and Men's Journal trade advertising

campaigns, including negotiation of media plans, and supervision of

advertising agency in print and online creative development

Oversaw creation and implementation of all Us Weekly branded

collateral and presentation materials for sales team

Managed big idea generation, RFP requests, and added-value concepts

for beauty, fashion, luxury, retail, sports and travel categories

for all three magazines

Executed special advertising sections for key ad categories,

including development of advertorial concepts, negotiations with

photographers, securing talent and working with Art Director to

design final printed product

Liaised with online and print editorial departments to maximize

client integration around editorial themes

Executed major event marketing initiatives, including Us Weekly's

signature Hot Hollywood celebrity event

Established and managed marketing and promotions budget

Managed and mentored team of two Marketing Managers, one Marketing

Associate and multiple interns

Deutsch Inc - New York, NY

Feb 2004 - May 2006

Account Supervisor

Starwood Hotels and Resorts, Pier 1 Imports, Revlon

Managed fully integrated accounts to ensure holistic communication

for Westin, Sheraton, Pier 1 and Revlon brands between interactive,

design and promotion, POS collateral and advertising

Oversaw development of new brand positioning platforms and managed

presentation of concepts to client upper-management, including the CEO

and CMO of Starwood Hotels and Resorts

Solely managed successful integrated media partnerships including

sponsorship of the 2005 MTV Video Music Awards and product integration

in Bravo's Blow Out

Directed all aspects of broadcast, print and interactive creative

development from conception through production, including online

deliverables such as emails, external banners, primaries, and landing

pages

Additional responsibilities included talent roster

management/development, cost/budget control, and legal/network

clearance

Trained and managed team of six

Publicis - New York, NY

Nov 2002 - Feb 2004

Account Executive

BMW of North America, L'Or al Plenitude

Managed development of brand strategies and communications for

Certified Pre-Owned division and five L'Or al Plenitude product lines

- Translated international marketing strategies

for domestic environment by understanding needs

of distinct markets and cultures

- Monitored timetables, obtained approval of

creative work and coordinated release of

production materials to publications

Calvin Klein Inc.- New York, NY

Aug 2000 - Nov 2002

Account Executive, CRK Advertising

Calvin Klein Home, cK Apparel, Socks, Accessories, Jewelry, cK and

Collection Swimwear

- Responsible for all facets of branding and creative

development including advertising, promotional

efforts, seasonal collateral, packaging, and in-store

presentation, and acted as primary liaison for

international licensees

- Planned and executed all aspects of rug and table

linen category launches including advertising,

packaging, market

presentations, promotional efforts and in-store display

- Collaborated with licensees, production department,

Art Director and stylists to select and prepare

products for all shoots

- Managed all global advertising and collateral

development for 19 cK international retail stores and

all domestic cK shops

- Oversaw development of cK seasonal

merchandising tools including

lookbooks, in-store visuals, collateral

and direct mail

TBWA\Chiat\Day - New York, NY

Aug 1999 - Aug 2000

Assistant Account Executive

Barnes & Noble, Barnesandnoble.com, Textbooks.com

Analyzed competitive activity, maintained monthly invoices, production

estimates and budgets

EDUCATION

Syracuse University - S.I. Newhouse School of Public Communications

- Bachelor of Science Degree, Cum Laude, July 1999, Advertising

Major/ Retail Minor

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