Sales Marketing

JANET DUFF

** ****** **** **** **** Wilton, CT **897 ? Cell: 203-***-**** ? Email:

**********@*****.***

senior marketing and business executive

EXECUTIVE SUMMARY

Inventive, assertive and high performing Senior Marketing and Business

Executive credited with combining sales, marketing and business development

expertise to deliver record breaking revenue growth in highly competitive

business markets. Strategist, innovator, and tactical leader of enterprise-

wide initiatives that build brand value and result in sustainable,

profitable growth.

CORE COMPETENCIES

. Strategic Analysis & Business Planning

. High Impact Sales & Marketing Campaigns

. Critical Relationship Management

. Account Acquisition, Expansion & Retention

. Enterprise Project Management

. Channel Development & Management

. P&L Accountability

. Build High Performing Teams

. Competitive & Market Analysis

. New Business Development

RECENT EMPLOYMENT EXPERIENCE

PHILIPS CONSUMER LIFESTYLE, Stamford, CT

2009-Present

Senior Channel Manager - Loyalty and Incentive

Loyalty and Incentive sales channel leader responsible for strategy

development, account management and marketing

Responsible for the development of the Loyalty and Incentive sales channel

within Philips Consumer Lifestyle, North America. Developed

comprehensive short term and long term growth strategy, identified target

market to optimize growth and built strong relationships with accounts to

maximize sales.

. Developed a strategic marketing plan targets at national sales

representatives to drive sales. Programs include, email marketing,

trade advertising, website development and online marketing.

. Partnered with accounts to ensure they increased the number of Philips

products in their portfolio. Incremental listings helped deliver 36%

increase in sales.

. Active account management to build credibility and trust.

. Special project: Developed online customer experience improvement

recommendation for Target.com electronics section.

AMERICAN EXPRESS, New York, NY

1997-2009

Travelers Cheque and Prepaid Services

Director - Marketing/Interactive Business Development (2004-2009)

Gift Card website leader responsible for channel management and marketing.

Channel Management

Responsible for the management and overall strategy development to grow for

the American Express Gift Card website. Responsibilities included website

development, directing marketing efforts, P&L oversight,

staff/partner/vendor management and customer experience optimization.

. Significantly grew online channel sales from $23MM to $200MM in 5 years

by actively managing the key performance metrics. This growth far

exceeded any other gift card sales channel.

. Increased profitability through disciplined approach of understanding

revenue and cost drivers and identifying improvement opportunities.

These improvements contributed over $2 MM annually to the bottom line.

. Improved customer experience ratings by 10 points by actively

addressing all user "pain" point to ensure optimized website.

. Managed a complete redesign of the website to ensure proper product

branding and optimized shopper experience. Redesigned delivered world

class conversion (20%) and increased average order size from $350 to

$425.

. Cultivated strong relationships with both internal and external

partners such as technology, finance, Amex cardmember groups and

external agencies to guarantee consistently exceeding performance goals

and expectations.

Marketing

Responsible for a $3 MM marketing budget to drive online sales. Marketing

programs include Search Engine Marketing, Online Advertising, E-mail

marketing, Online/offline customer communications, PR and Search Engine

Optimization.

. Awarded three Excellence-in -Marketing awards for programs.

. Closely monitored Search Engine Marketing campaigns. Consistently

adjusted word buys and bid prices to manage CPC and CPA. Achieved

200% ROIs on SEM program

. Optimized online advertising program to ensure it was profitable.

Encouraged participation in Ad Network online advertising instead of

standard PPC online advertising. Ad Networks allowed us to pay-per-

order significantly improving ROI to over 500%.

. Developed strategic marketing partnerships across American Express to

include Gift Cards in marketing to the card members. These included

online promotions, airline points promotions, statement inserts,

statement messaging and newsletters

. Developed highly successful e-mail campaigns that had the one of

highest open, click thru and purchase rates of any American Express e-

mail program. Success can be attributed to e-mail timing, subject

line optimization and e-mail creative

. Executed customer loyalty program for business segment driving

increased visits and larger orders.

. Improved natural search rankings from 30 to top 5 through the improving

meta-tags, page descriptions and page content

. Well targeted and executed marketing programs increased site visits by

30% while maintaining high conversion rates.

. Served as the global expert for the online channel providing guidance

to the European, Latin American and Asian markets

Director - Sales Development (2003-2004)

Customer Experience Program Management

Responsible for ensuring excellent customer experience in 10,000+ selling

locations. Duties included reaching out to local retail locations in two

ways, by phone or with a training agent. Hired, trained and managed

telecommunications vendor and sales agent agency. Designed and developed

training materials for agents and branches.

. Developed award winning branch marketing collateral, training materials

and video.

. Increased sales at contacted branches by 8% in a environment of overall

decreasing sales

. Improved seller and customer satisfaction by ensuring that the selling

locations understood the value of our products and felt confident

communicating that value to their customers.

Acceptance Program Management

Responsible for merchant acceptance training programs for prepaid products

to ensure merchants were confident accepting gift cards, gift cheques and

travelers cheques. Developed Acceptance strategy to ensure customer

experience targets were met.

. Gained efficiencies by partnering with the American Express Card

acceptance team to ensure our products were included in merchant

training programs. This program gained saved my group over $1 Million

a year

. Created merchant training tool kit that continues to be the cornerstone

of the acceptance program

Phone Channel Management

Overall management of over $30 MM in phone sales of Gift Cards.

Responsibilities included management of vendor, development of sales

scripts and monitoring key performance metrics to ensure channel is

optimized.

. Developed efficient scripting that cut call time by 20% thus improving

channel profitability

. Improved profitability by revising the channel pricing and driving

sales online which was twice as profitable

. Improved customer satisfaction by ensuring telephone agents were well

trained and felt comfortable answering questions about the products.

Daily monitoring of calls helped identify training needs

PREVIOUS EMPLOYMENT EXPERIENCE

American express - Global Headquarters, New York, NY

Manager - North America Sales Development

American Express -Global Headquarters, New York, NY

Manager - Product Development and Management

EDUCATION AND PROFESSIONAL DEVELOPMENT

Masters of Business Administration

Graduate School of Business, St. John's University - Jamaica, NY

Awarded Graduate Assistantship

Bachelor of Science - Marketing Communications

School of Business, Fashion Institute of Technology - New York, NY

AWARDS AND RECOGNITIONS

2001 American Express Grand Achiever Award - Given to top 50 performers out

of 5,000 worldwide

2003 American Express Grand Achiever Award

2005 Excellence in Marketing Award

2006 Excellence in Marketing Award

2007 Excellence in Marketing Award

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