Sales Manager

Michael E. Mazzaferro

** ***** ****** *****, *******, CT 06443 . Home 203-***-**** . Cell

203-***-****. ********@*********.***

Regional Sales Manager

Marketing & Sales Specialist

Dynamic career reflecting pioneering experience and record-breaking

performance in the promotional, licensing, premium and advertising

industries. Remain on the cutting edge, driving business through key

accounts and establishing strategic partnerships and relationships to

increase revenue. Accomplished in identifying and capturing new business

opportunities and securing major accounts. Has been successful in building

sales organizations. An exceptional presenter, sales trainer and public

speaker.

Professional Experience

Imagine8, LLC (Madison, CT) 2004 to Present

Head up North American office for Imagine8, UK Ltd. Responsible for sales,

marketing, forecasting and P&L. Sell directly to Senior Level Executives.

. Develop and execute satellite office business plan, develop business

processes and financial reporting systems.

. Responsible for all aspects of sales and marketing in North and South

America.

. Act as liaison between North American office and offices in UK, Hong

Kong, Shanghai and Australia.

. Grow regional office annual sales from $0 to $3.500,000+ in 5-years.

. Identify and secure National and International Accounts including

Nickelodeon, Disney, Swiss Chalet, Nestle, DecoPac and ConAgra

among others.

. Sell directly to Senior Level Executives at Fortune 500

corporations.

. Train and lead a sales force.

Omnicom - TIC TOC / Alcone Marketing Group (Madison, CT) 2001 to 2004

Vice President, East Coast

. Managed staff of 6 focusing on premium based promotional programs.

. Oversaw management and execution of day-to-day promotions for

Unilever, agency's largest client, in 5 markets (USA, Canada,

Mexico, UK and France).

. Identified and secured National and International Accounts.

Determined Productions, Inc. (San Francisco, CA) 1999 to 2001

Vice President

. Created and managed in-house sales staff to identify new business

and grew existing business.

. Responsible for new business development and growing existing

clients business.

. Developed and executed marketing plan for promotional marketing,

special markets.

Michael E. Mazzaferro

26 Eagle Meadow Drive, Madison, CT 06443 . Home 203-***-**** . Cell

203-***-****. ********@*********.***

Promotional Partners Worldwide (Dallas, TX) 1993 to 1999

Account Manager

. First Account Manager hire in the United States for Chinese company.

. Helped grow company from $3,000,000 annual sales to $18.000.000+

. Managed a staff of 4 account executives

Media Buying Services (New York, NY) 1990 to 1993

Assistant Media Buyer / Media Buyer

. Hired as Assistant Media Buyer and promoted to Media Buyer in less

then 1-year.

. First employee to go from Assistant Media Buyer to buying media in

largest market within 2-years.

. Purchased radio and television airtime for Saab, Worther's and

Coors Beer among others.

Education / Additional Information

. B.A., Communications - University of Connecticut - Storrs, CT (1990)

. Walt Disney World College Program - Internship (9/88-1/89)

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