Sales Manager

LISA R. lACh

*** **** ***** . **** *****, NJ **753

PHONE: 732-***-**** . CELLULAR: 732-***-**** . EMAIL: ********@*******.***

PROFESSIONAL SUMMARY

Self motivated sales professional with proven leadership, supervisory,

motivational, and sales abilities. Able to achieve results independently

and as a cooperative team member. Recipient of numerous sales awards for

consistently exceeding sales goals. Seeking a sales or management role,

where my past experience and success, will lead towards continued career

growth.

KEY CREDENTIALS

Sales & Marketing New Business Development Branding & Competitive

Positioning

Account Relationship Management Consultative Needs Assessment Pricing

Negotiations

High-Expectation Client Relations Territory Growth Competitive Analysis

PROFESSIONAL EXPERIENCE

Director of Sales - Hampton Inn

East Windsor, NJ (3/07 - 2/09)

Developed key marketing strategies to increase revenues up to 5%, despite

the downturn in the economy. Extensive networking efforts to increase

business & leisure travel, social group bookings, and meeting room &

catering sales. Oversee timely negotiations of rates, contracts, room

blocks, & rooming list entries, for 100% client satisfaction.

< Doubled meeting room revenues in 2008 by creating booking incentives

for 100 local businesses.

< Successfully targeted, bid, and won, a single new account representing

16% of annual revenues.

< Daily interaction with clients for repeat business contributing to

$2.4 million in annual sales.

< Continuous visits to 75 local accounts, strengthening relationships

and gaining referrals.

< Forge relationships with travel partners gaining increased corporate

travel and social groups.

Director of Sales - Staybridge Suites

Cranbury, NJ (4/04 - 1/07)

Lead sales role in new hotel opening, successfully developing over 200

accounts in three years. Aggressive sales campaign to gain over 100% of

market share in only four months of hotel opening. Consistently exceed

budgeted revenue goals up to 12% annually.

< Awarded "Director of Sales of the Quarter", (2006) Northeast Region,

1st of 12 hotels.

< Awarded "Director of Sales of the Year", (2005) Northeast Region, 1st

of 8 hotels.

< "Torchbearer Award", (2005) - 2nd of 5 National Awards for guest

service, out of 50 hotels.

< Achieved extended-stay sales goals annually, representing up to 50% of

the hotel's occupancy.

Director of Sales - Residence Inn

Tinton Falls, NJ (1/01 - 3/04)

Direct all hotel sales efforts successfully exceeding revenue goals

annually, up to 8%. Consistent weekly sales calls and account visits,

for business travel opportunities in the local market. Monitored front

desk staff, ensured 100% guest satisfaction, and oversee hotel

operations, during monthly manager-on-duty weekends. Conduct rate code

audits for accuracy with GDS bookings.

< Consistently awarded for achieving revenue forecasting goals within 3%

of accuracy.

< Partnered with 25 local realtors to gain monthly extended-stay

reservations and referrals.

< Achieved "Circle of Excellence", (2001) National Award for 8% revenue

growth.

< Create relationships with Marriott Representatives, gaining 10 new

National accounts.

LISA R. LACH

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PROFESSIONAL EXPERIENCE (continued)

Area Manager - Million Dollar Hole-In-One

Toms River, NJ (3/98 - 1/01)

Successfully partner with local golf courses to provide daily Par-3 games

for golfers. Strengthen account relationships with weekly visits to golf

courses in New Jersey territory. Oversee weekly scheduling of sales team

for daily course coverage. Manage accounts payables and receivables,

monthly statements, sales tracking, and inventory levels.

< Aggressive sales to golf course contacts increasing revenues by up to

20% annually.

< Create sales training manuals and systems, for successful development

of 12 employees.

< Sales of corporate outings, event services, hole-in-one prize

packages, & sponsorships.

< Recruit, hire, and train a staff of 12, to oversee golf functions at

events & tournaments.

EDUCATION

Bachelor of Science, Business Administration

GEORGIAN COURT UNIVERSITY

Lakewood, NJ

Marketing Concentration, and Accounting Minor

Cumulative GPA 3.5 / Major GPA 3.6

LICENSES

New Jersey Real Estate License

WEICHERT REAL ESTATE SCHOOL

Toms River, NJ

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