LUISA DAVID
**** ******* ***** ***** ******: (***)
Boynton Beach, FL 33426 Email:
************@*****.***
QUALIFICATION SUMMARY:
Marketing professional experienced with working in fast-paced environments
providing excellent organizational, communication, and customer service
skills. Capable of successfully managing several campaigns while meeting
deadlines. Relevant skills include:
Leadership & Motivation FileMaker Pro Problem
Solving
Time Management Multi-Tasking Online Marketing
(SEM, CPA, SEO)
Database Management Video Production Copy Writing
PROFESSIONAL EXPERIENCE:
BeyondROI, Boca Raton, Florida July 2009 to
January 2010
Online Marketing Assistant
- Maintaining SEM, Paid Search, Paid Inclusion, SVA, and SEO accounts
daily.
- Create and launch several high performing online campaigns.
- Optimize campaigns and drove traffic to client websites utilizing SEM
daily activites
- Suggest creatives, graphics, overall website aesthetics and
appearance to enhance customers experience effectively
- Offer website design solutions
- Maintain and optimize lead generation accounts
MJS Advertising, Marketing, and Consulting, Boca Raton, Florida
July 2006 to June 2009
Advertising Traffic Director, The Traffic department works with the Account
Executives, Media and Creative Department to facilitate the day-to-day
project workflow of all broadcast and print ads throughout the agency.
Advertising Traffic Manager November 2006
to June 2009
- Coordinated and scheduled production with talents for all TV/radio
commercials
- Worked directly with all departments to ensure scheduled deadlines
are met
- Accurately correlated TV/radio commercial instructions with approved
monthly budgets.
- Oversaw and expedited print ads and broadcast jobs within the agency.
- Managed vendor invoices in QuickBooks for billing.
- Successfully managed vendor relationships to gather reasonable
quotes.
- Successfully negotiated and reduced shipping charges by 40%.
- Promoted from AE/Traffic Coordinator to Traffic Manager.
Account Executive July 2006 to
October 2006
- Effectively completed several ad campaigns for several automotive
accounts.
- Coordinated print and broadcast advertisements for the Lexington,
Naples, and Atlanta division accounts.
- Completed daily responsibilities such as proofing, researching,
writing press releases, implementing ad changes from clients.
- Planned and coordinated kick-off breakfast meetings, monthly
presentation meetings, and promotional events for clients.
- Created weekly sales and traffic reports for clients.
- Provided superior client services and fostered strong client
relationships.
Walgreens, Coral Gables, Florida May
2005 to January 2006
Assistant Manager
- Assisted Store and Pharmacy Manager by maintaining daily store
operations.
- Supervised and motivated staff of 20+ .
- Continuously exceeded sales goals and improved sales performance on a
weekly basis ranking store top 5 in district.
EDUCATION:
University of Florida, Gainesville, FL
Bachelor of Arts in Business Administration, May 2005