Sales Account Executive
Resume:
Marsha M. Swann
Irvine, CA *****
***********@*****.***
Profile:
Seasoned outside business development services sales and multi-media
professional; 15+ years experience in B2B consultative business service
sales to medium and large/major, strategic accounts (corporate, healthcare
and government); direct and agency. Industries include multi-media
advertising (print, direct mail, interactive video & cable television),
medical supplies and HR services sales.
Education: Pennsylvania State University - B. S. Community
Development
Experience:
03/2009 - Present Marketing Management Services - Self employed
Consulting Services, Sales and Marketing (Client: Darnell
Technical Services, Santa Ana, CA)
. Identification of sales opportunities for business
development and client brand positioning with DWP and
other So. CA major engineering employers.
11/2008 -03/2009 Long Beach Press Telegram- Long Beach, CA
Major Account Executive, Recruitment Advertising: Bus.
Development & Acct. Mgt
. Closed LA County Sheriffs Medical Bureau, the largest
healthcare new account in the department (10K)
. Managed LAPD account, largest in the department and
all agency accounts
. Contacts were C-Level executives, HR Mgrs/Directors,
Hiring management, Recruiters
. Develop and close recruitment advertising multi-media
solution sales with new and existing accounts
incorporating targeted print (newspaper, Red Plum
direct mail), Yahoo.com products (postings, resume
data base), local online banners, and career fairs
solutions
11/2005 -11/2008 Orange County Register - Santa Ana, CA
Key Account Executive, Recruitment Advertising: Bus.
Development & Acct. Mgt
. Recruitment Sales Associate of the month Aug. '08,
April '07 March '07
. Closed new major accounts Bloomingdales (80K in
2007), University of Phoenix (115K in 2006), H&M
stores ($16K in 2007), Irvine Co/Resort at Pelican
Hill (120K in 2008). Other accounts: Mazda USA,
Monarch Healthcare, Prime Healthcare Svcs.
. Contacts were C-Level executives, HR Mgrs/Directors,
Hiring management, Recruiters
. Develop and close direct and agency recruitment
advertising multi-media solution sales with new and
existing accounts incorporating targeted print
(newspaper, direct mail), Monster.com products
(postings, resume data base), local online banners,
and career fairs solutions
05/2003 - 11/2005 Global Medical Systems - Costa Mesa, CA
Regional Sales Manager: Medical diagnostic test kits
(drug, pregnancy, & infection quick tests)
. Increased revenue by 30% through new business
development.
. Implemented company trade advertising and trade show
marketing.
. Contacts were Psychologists, Counselors, Healthcare
end-users, Staffing & HR consultants.
. Developed sales department from start up; set up
database management, lead development, market
segmentation, training. Sold to healthcare, employer
consultants
Page 2.
Marsha M. Swann (cont'd)
09/2001 - 03/2003 Pet Assure Inc. - Los Angeles, CA (HQ, Lakewood, NJ)
Account Executive - Employee Benefit Sales (pet care
discount plan)
. Selected to host workshop at HR conference roundtable
and published online newsletter article for major
media employer conference, WorkLife Congress 2002,
NYC
. Contacts were Benefit managers, HR managers &
Insurance brokers, PEO Mgt.
. Developed new market (Los Angeles) selling employee
benefit to small to major, national employers through
initial presentation, benefit fairs and rollout
process
. Developed key accounts i.e.: Kaiser Permanente, Red
Bull, JD Powers & Assoc., Parsons Engineering, as
well as brokers and PEO's
. Developed vet network to enhance membership access
08/2000 - 04/2001 ValueClick - Westlake Village, CA
Account Executive - Online advertising sales for targeted
network aggregator
. C- Level executives, Advertising/marketing
management; advertising agencies
. Sold CPC, CPL and email campaigns to new accounts
with focus on offline, traditional accounts
. Developed "brick and mortar", strategic accounts Lincoln
Mercury, AAA, Wellpoint
Prior Experience:
1999-2000 Paladin Staffing - Business Development (advertising/marketing
professionals placement firm)
1995-1999 Adelphia Cable (formerly TCI & MediaOne) Cable television
advertising sales (: 30 sec. commercials)
1993-1995 OC Register - Retail print advertising (newspaper, direct mail)
Professional Training: Consultative Selling Skills Y2K, PSS, Nielsen
Media Training
Computer Skills: Word, Excel, and PowerPoint, SalesLogix, Relationals,
AdBooker/Mactive, Act, Outlook, Mac OS & PC
Contact this candidate