Marketing Sales

Chad Armstrong

*** ****** ******, ***. * . Hoboken, NJ 07030 . 917-***-**** .

*************@*****.***

Marketing Management

Direct & Internet Marketing ~ Strategic Planning ~ E-Commerce

Business Development ~ SEO / SEM ~ Online Advertising

Highly successful and skilled marketing professional with an extensive

background in online and direct marketing, SEO / SEM, and web site

development. Proven record of implementing innovative solutions that

consistently yield higher conversion rates and improved lead generation.

Goal-oriented, creative leader who continually expands opportunities by

proactively researching and developing new strategies for high-growth

organizations. An analytical thinker with excellent relationship building,

organizational, communication, presentation, and team-building skills.

Core competencies include:

SEO / SEM Initiatives E-Mail Marketing

Web Analytics Web Site Development

Marketing Program Management Revenue & Profit Growth /

B2B / B2C / E-commerce Management Monetization

Affiliate Marketing / Partner

Alliances

Professional Experience

MARKETING DIRECTOR, 2006 - Present

CITYFEET.COM, New York, NY

Joined start-up online marketing channel serving the commercial real estate

industry to lead major efforts essential to fostering business growth.

Manage development and execution of all marketing projects, focusing on SEO

& SEM efforts. Monitor emerging technology, industry and competitive trends

to enhance customer acquisition, retention, and revenues. Manage

relationships with multiple vendors, partners, and top-tier clients.

Compile and analyze metrics / Web analytics, tracking customer behavior and

making recommendations for action. Championed a quantitative, analytical

approach to improving sales and profits.

Selected accomplishments:

. SEO efforts lead to page one placement in Google for key search terms,

generating new monthly traffic.

. Instrumental in redesigning and optimizing company web site: increased

PFP lead generation 140%, homepage searches 12% and premium listing

purchases 9%.

. Managed integration of extensive SEM Google AdWords campaign;

increased conversions 18% and saved thousands of dollars by building

out the long-tail and customizing landing pages.

. Designed and implemented SEO competitive research strategy, involving

SERP keyword analysis (URL / site-wide density, Meta / H tags, etc),

back-link comparisons, landing page layout, and search traffic.

. Responsible for collecting and interpreting weekly web analytics

reports, for both company website and affiliate sites - key changes

made / touch points optimized as a result.

. Created and currently leading a CRM campaign to increase customer

acquisition and retention, an effort involving a complete overhaul of

e-mail marketing efforts, with substantial segmentation.

. Improved co-brand UI by working with network affiliates, product and

graphic design teams.

. Supervised two colleagues in charge of customer relations, account

management and marketing support.

. Grew e-mail deliverability from 71% to 98% by testing, cleaning lists,

and working with ISPs.

. Strengthened social media efforts by consistently building Twitter and

Facebook presence.

MARKETING COORDINATOR, 2004 - 2006

ITALIAN WINE MERCHANTS, New York, NY

Influential and innovative contributor to team efforts, working to

establish and expand web site presence and e-commerce initiatives while

assisting with conventional marketing support (research, copywriting,

branding, sales collateral, etc.). Demonstrated excellent interpersonal

skills, leading to expansion of responsibilities with wine sales and

working among business partners.

. Utilized in-depth understanding of SEO strategies to boost the web

site to top Google placement, adding content and building out link

network on a weekly basis.

. Promoted and led significant expansion into e-commerce activities:

- Integrated e-commerce functionality, immediately driving

significant new monthly revenues.

- Played a significant role in developing the company web site, from

vendor selection to design leadership and copywriting. Researched

and wrote copy on producers, varietals, and related topics.

. Developed customer acquisition-focused marketing and branding

materials (e.g. a monthly wine tasting newsletter, descriptive wine

brochures, holiday catalogs, media projects).

. Worked with all members of sales team to create specific marketing

materials for top-tier clients.

. Assisted with wine sales and high-end wine-tasting events, serving as

both sommelier and salesman.

- Sold wine directly to top executives of Fortune 500 companies and A-

list celebrities.

. Served as liaison to business partners, coordinating involvement in

corporate and charity events.

ACCOUNT MANAGER, 2003 - 2004

CONSULTECH, Albany, NY

Managed an account base of 11 companies with 400 branches in the

industrial, service and transportation industries, providing unemployment

insurance cost management services through detailed claims analysis and

reporting. Complied with strict legal and other regulatory standards in

various states.

. Provided due diligence in carefully gathering, organizing and

assessing claims details and meeting stipulated deadlines.

. Maintained ongoing communications and progress reporting with company

representatives and state agencies, often on a daily / weekly basis.

. Quickly developed an organized system that slashed personal processing

time, leading to additional accounts and claim assignments.

. Consistently received strong positive feedback from both clients and

managers.

Education & Credentials

B.A. Degree in Social Sciences Interdisciplinary, with High Distinction -

State University of New York at Buffalo, Amherst, NY

Software proficiencies include: Microsoft Excel, Word, PowerPoint &

adCenter; Google Analytics & AdWords Editor; Adobe Illustrator & Photoshop;

Yahoo! Marketing Solutions & Site Explorer; Basic HTML

References available upon request.

Open to relocation.

Contact this candidate