Marketing Content

RON SANSONE

Social Media + SEO Strategist

215-***-**** ***.*******@*****.*** 1234 N HANCOCK ST., PHILADELPHIA, PA 19122

SUMMARY

Web Copywriter and Social Media Strategist focused on producing clear client communications that

integrate SEO, Social and traditional marketing strategies. Specializes in the development of SEO-friendly

content and social audience outreach for both Fortune 500 and small businesses. Has extensively

researched the social media landscape to gauge the collective mindsets of various communities (including

Digg, Facebook, Wikipedia, Twitter and niche sites). Full agency-level experience developing SEO and

social media client campaigns from inception to implementation.

PROFICIENCIES

Expertise in writing SEO, blog, public relations, creative and viral/social copy. Within online marketing,

adept at SEO content strategy, social media strategy, link analysis & strategy, content distribution strategy

and online public relations management. Internally focused on process development (i.e., methodologies

for keyword research, link building, etc.) and copyediting.

WORK HISTORY

Online Copywriter + Search Strategist

Search Copywriter

Unreal Marketing

Razorfish

May 2006 – September 2007

September 2007 – Present

Past Positions: SEO Copywriter, Associate SEO Analyst

As a member of the SEO & Creative Services

Responsible for creating effective searchable group, I engaged in Search and creative

content emphasizing keyword research and copywriting for our clients as well as keyword

strong linking. As part of Global Solutions, I’ve led research, link building, social strategy and online

the development of all social media strategies for public relations activities.

Search client campaigns and pitches. Within the

Worked with David’s Bridal, Calvin Klein,

Search discipline I created methodologies for

Wilmington Trust and Steiner Sports.

keyword research and link analysis, advanced

thinking on social media and standardized all

Feature Writer + Editor

documentation.

Ad News Magazine

Worked with ABC, PNC, WellPoint, State Farm, January 2005 – May 2008

Ford, ING and Johnson & Johnson.

Humor Section Editor + Contributing Writer

Contributing Writer + Editor Venue Magazine

Search Marketing Trends September 2004 – May 2006

September 2007 – Present

EDUCATION

2009, Master of Arts, Public Relations, Summa Cum Laude – Rowan University Thesis: “Geographic

Proximity and Search Engine User Semantics” 2006, Bachelor of Arts, Advertising, Magna Cum Laude –

Rowan University

CREDENTIALS + HONORS

Google AdWords Professional, Yahoo Search Marketing Ambassador, Frank P. Grazian Excellence in

Advertising Medallion (Rowan), 2006 Best Copywriter (Rowan), Alpha Delta Sigma Society (AAF).

SOFTWARE EXPERIENCE

Majestic SEO, Google AdWords Keyword Tool, Web CEO, Advanced Web Ranking, Web Position Gold,

Xenu Link Sleuth, SEOQuake, Adobe CS3 Suite, MS Office, Windows and Macintosh OS.

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