Manager Sales
Resume:
Carole A. Piszker
Bartlett, IL 60103
********@***.***
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PROFILE
Highly-adaptable print production professional with extensive experience in
magazine periodical publishing with emphasis on editorial and advertising
production. Detail-oriented with strong skills in supervision, communication
and problem-solving.
PROFESSIONAL EXPERIENCE
INNERWORKINGS, Chicago, IL
2007-present
Print Procurement Company
Senior Print Production Manager (2007-2009)
Provide print production expertise to Navistar, Inc., and Valspar, enterprise
accounts for InnerWorkings.
Perform print production functions saving approximately 35% for Navistar and
15% for Navistar over previous print production spend.
Interact with multiple project owners, offering solutions to print production
needs.
Coordinate mailings and distribution for multiple projects.
Communicate with mid- to top-level marketing and procurement personnel on
projects ranging up to $350,000.
Work with fulfillment (warehouse), customer computer applications and
InnerWorkings proprietary software.
Bring projects in on-budget and on-time
Evaluate print production concerns, paper issues and providing resolution when
errors occur.
American Medical Association, Chicago, IL
1993-2007
Trade organization for America's physicians
Print Production Analyst (2000-2007)
Communicate effectively with print vendors while performing press okays using
information from print production manager on critical advertising or
editorial. Key team member on vendor review process and contributor to team
results. Also performed print production functions: publication imposition;
InDesign; circulation approval and editorial coordination.
Performed press okays on a weekly basis, 52 weeks a year, saving nearly
$250,000 in make-good advertising yearly.
Improved customer (advertiser) satisfaction by ensuring printed materials
matched provided color proofs.
Key communication source with AMA while on press at various vendors.
Collaborated with all appropriate AMA staff when problems occurred with
editorial files, advertising materials or when press down-time occurred,
saving the AMA time and money on press.
Evaluated paper concerns and malfunctions, reporting back to management
enabling timely resolution either by credit or remanufacture of paper.
Ability to step into production process when other staff was on vacation,
saving company time and money on temporary workers.
Manager, Advertising Services (1994-2000)
Managed group to perform accurate and timely sales support. Handled all
advertising information functions including advertising order entry, rate
cards, advertising system set-up and management reports on a daily, weekly and
monthly basis. Group was responsible for nearly $40 million advertising
support yearly. Collaborated with production on space closings, material
deadlines and extensions, premium positions and publication flow. Mentored
staff and performed appraisals and hiring/firing functions.
Managed list match, demographic and insert advertising for publications,
maximizing profit while minimizing production costs.
Verified circulation information to ensure advertising was going to the
correct demographic, allowing minimal pocket changes.
Performed quotes for advertiser space and special print projects, creating
additional sales opportunities.
Wrote procedures for departmental workflow, system management and circulation
processing that allowed for better training an.
Teamed with advertising services, production services, circulation processing
and management on purchase, implementation and training of new advertising
information system and circulation processing system, resulting in more
accurate information for sales, marketing and operations.
Administered sales programs and billing for $40 millions worth of revenue
annually. Created program rules to insure billing was done accurately.
Administered short-rate/rebates on an as-needed basis, allowing fewer contract
disputes at year-end.
Manager, Archives Journal Production (1993-1994)
Managed staff that was responsible for production of nine monthly Archives
Journals, including coordination with vendors, editorial, circulation,
distribution and information services. Performed appraisals and hiring/firing
functions.
Opened lines of communication with print vendor, allowing better workflow and
'team" concept between production group and vendors, resulting in fewer
errors.
Created more efficient workflow with editorial team to allow for additional
editing time.
Managed inserts and demographic advertising to allow additional revenue.
Reilly Publishing, Schaumburg, IL
1992-1993
Trade publishing company for medical electronic equipment manufacturers
Production Manager (1992-1993)
Managed production on two bi-monthly journals from advertising to book
imposition to editorial copy flow. Coordinated with internal editorial
department, graphics and outside vendors. Provided quotes for external print
projects and advertiser materials, including rate cards, promotional pieces
and card decks. Provided budget information to management.
Recommended print vendor change, evaluated and analyzed multiple bid
proposals, provided information to management and initiated change, saving
$80,000 in the first year of contract.
Revised schedules allowing more sales time, increasing revenue by 5%.
Sold and produced ActionPak card deck quarterly. Responsible for nearly
$120,000 revenue annually.
Vance Publishing, Overland Park, KS
1988-1992
Trade Publishing Company - Livestock, Produce and Jewelry divisions
Assistant Production Director (1988-1992)
Oversee and manage production and typesetting departments while coordinating
with mid- and top-level editorial and advertising management to ensure
accurate and timely publication of division properties. Produced rate cards
and special advertising supplements requiring bids from outside vendors.
Analyzed, maintained and created budgets for publications.
Automated bi-yearly 800+ page publication using AGFA typesetting equipment,
allowing for fewer errors and huge cost-savings.
Automated editorial typesetting for all publications, cutting down on
turnaround time to staff. Enabled editorial to have additional story writing
time.
Lengthened advertising closing time, creating additional revenue
possibilities.
Performed press okays on Modern Jeweler magazine, ensuring accurate
representation of gem material which is critical for the industry.
EDUCATION
B.A., Journalism, Franklin College, Franklin, IN
Additional emphasis on Political Science and Sociology
TECHNICAL SKILLS
Proficient in Microsoft Suite
Experienced in Advertising Information Systems
Adept at Circulation definitions for fulfillment
InDesign
Typsetting Mark-up Language
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