Toni M. Ashcraft
**** ******** ****, **********, ** 72764 H: 479-***-**** M: (479) 466-
**** *****: *****@***.***
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CAREER SUMMARY
An experienced non profit/profit marketing business development executive
specializing in management, special events, fundraising and consulting for
ten years. A motivated self starter for driving results in building
relationships and moving the company into a new level of awareness and
success.
PROFESSIONAL SKILLS
. Building relationships
. Organizational leadership
. Management and staff development
. Marketing and consulting
. ASKing for donations and closing the deal
ACCOMPLISHMENTS
Restructured job descriptions resulting in motivated employees, better
job performance and less employees
Created staff development programs resulting in teambuilding and
employee education
Initiated "one on one" meetings between staff and management resulting
in employee problem solving solutions
Designed customer service web survey resulting in improved customer
service and telephone skills - which translated into recommendations and
new customers
Implemented new methods of accounts receivable which improved profits
and cash flow
PROFESSIONAL EXPERIENCE
Let's Bring Them Home, Rogers, AR - Development Consultant April 2009 -
present
Supports families of the missing and provides safety education for children
and adults
. Develops relationships and consults on fundraising and safety
education
. Creates marketing strategies
Custom Wall Art, Inc., Fayetteville, AR - Business Manager March
2009 - present
A business specializing in custom art work, art marketing services and art
trips
. Manages studio
. Coordinates marketing and advertising
. Maintains website uploads and sales
The Conference, Fayetteville, AR - Asst. Executive Director June
07 to March 09
A non profit organization providing examination services and funeral
service licensing
. Staff and HR management
. Designed development programs
. Implemented cross training and time management
. Improved collection methods
Toni Ashcraft resume -
page 2
NorthWest Arkansas Community College Foundation December 06 to
June 07
Development Officer
. Organized 2007 fundraiser Gala - raised $100,000
. Built relationships with Wal-Mart suppliers
. Successful solicitation of donations
Mercy Health System of NW Arkansas
December 04 to December 06
Development Officer
. Coordinated Physicians' Phase and Bankers' Phase of Capital
Campaign
. Created presentations for donor prospects
. Specialized software management
. Solicited $150,000 donations
Bumpers College of Agricultural Food and Life Sciences, U of A,
Fayetteville, AR
Assistant to the Dean
October 02 to January 04
. Supervised office staff
. Maintained specialized databases and software
. Coordinated all board meetings, correspondence and travel
. Maintained electronic college catalog
J. William Fulbright College of Arts and Sciences, U of A, Fayetteville,
AR
Assistant to the Director of Development
February 2000 to October 02
. Strategic planning for Capital Campaign
. Planned special events
. Solicited donations
EDUCATION: University of Arkansas, Fayetteville, AR
BA in Journalism/Marketing - 2005 - GPA 3.6 with honors
Henderson State University, Arkadelphia -Associate Degree
in Business
SOFTWARE: MS Office, MS Outlook, Publisher, Specialized software and
databases
COMMUNITY INVOLVEMENT:
Association of Fundraising Professionals
National Philanthropy Day - Speakers Committee
Northwest Arkansas Women's Conference - Speakers Committee
Association of Healthcare Professionals
Springdale Rotary - Chair of Greeters Committee and Speakers Committee
University of Arkansas Mentors Program
Habitat for Humanity
Speaker for Fundraising Seminar --Oxford College, Dayton, TN
Speaker for Northwest Arkansas Housing Coalition
Advisory Board member for Let's Bring Them Home
Advisory Board member for Center for Community Stabilization