Marketing Sales

Marni Raitt E-Mail:

**********@*****.***

Messages: 323-***-****

** *** ****** ***** #**, New York, NY 10014

Communications, Public Relations and Marketing Professional

A cultivator of business relationships

Personal Summary

A highly motivated, success-oriented professional with a flair for

written and verbal communication. Dynamic, energetic and able to work

independently and as a strong team player with a vitality to succeed in

a rapidly evolving environment. Resourceful, creative and purposeful

with proven leadership and interpersonal skills.

Key Qualifications

Thirteen years of progressive responsibility in the areas of

public/media relations, corporate and employee communications, project

management, marketing, promotions, account management and special event

planning and execution in a broad range of industries, including

finance, non-profit, fine arts, music, film and television. Expertise

includes:

Demonstrated success building brands through the design and implementation of

key communications campaigns

Excellent written communication skills to include the creation, editing and

dissemination of communication plans, key messaging, talking points, bylined

articles, pitches, speeches, press releases, press kits, publications (print

and online), web content and advertising/marketing copy

Outstanding verbal communication with ability to express complex ideas clearly

and articulately in situations ranging from formal presentations and public

speaking engagements to informal one-on-one and group meetings

Demonstrated interpersonal skills with the ability to establish and maintain

effective, sustainable relationships internally on all levels of an

organization and externally with media, clients, partners and vendors

Media savvy with exemplary pitching and networking skills and a solid record

of securing stories in a wide variety of outlets, including regional,

national, trade, consumer, traditional and non-traditional media

Managing teams and mentoring junior staff on both day-to-day projects and

major initiatives

Extensive project management skills with capacity to provide technical

direction and solutions while achieving excellent results within time and

budget constraints

Proven success planning and executing events, including press conferences,

speaking engagements, public appearances, trade shows, screenings, parties,

openings, media tours and junkets

Additional relevant information:

Confident, strategic and detail-oriented with demonstrated ability to

prioritize, multi-task and perform optimally in a fast-paced, high-pressure

and deadline-oriented environment with minimal supervision

Hands-on experience using social media (Facebook, Twitter, MySpace, YouTube)

in communications campaigns

Technologically Proficient (Microsoft Office, web site development and

management, basic HTML, Adobe Acrobat and Photoshop, Macintosh, PC )

Career Profile

FOX Digital Media - Beliefnet New York, New York

The largest multi-faith spiritual November 2009-February 2010

and inspirational web site

Freelance Marketing Consultant

Spearheaded a research project to determine effectiveness of advertising on

content-based web sites. Evaluated and reported daily advertising

performance metrics. Assembled a comparative study of the competitive

marketplace. Prospected for potential new advertisers. Oversaw Blogger

Outreach Program to establish reciprocal linking relationships with

relevant blogs. Drafted Twitter copy to promote the site.

The Detroit Symphony Orchestra (DSO) Detroit, Michigan

2007 - 2009

The fourth oldest symphony orchestra

in the United States

Assistant Director of Public Relations

Acted as the liaison between media, guest talent and their representation,

orchestra musicians and the DSO executive team. Wrote, edited and

disseminated DSO press announcements on topics ranging from concerts to

financials to organizational issues. Facilitated media interviews,

appearances and photo shoots.

Managed the DSO's Public Relation's team between the departure of two key

department personnel and the hiring of their replacements, overseeing the

DSO's complete 2008 summer season and the introduction of Leonard Slatkin as

the DSO's new Music Director in September 2008

Successfully developed and executed the strategic PR plan for Leonard

Slatkin's first concerts as Music Director of the DSO in December 2008 to

include media coverage, special events, public appearances and charity

events

Marni Raitt Page 2

Earned prime placements in key Detroit publications to support various DSO

events and concerts, including cover stories in Hour Detroit Magazine and

the Detroit Jewish News; Section Covers in the Detroit News, the Detroit

Free Press, the Detroit MetroTimes, Real Detroit Weekly, Metro Detroit

Parent; and features on major local electronic affiliates, including ABC,

NBC, FOX, CBS and NPR

Acted as the orchestra's strategic point person for its world-class

educational programs by working in conjunction with the DSO Board's

Education Committee, community leaders, teachers, students and local media

Supervised team that published DSO's bi-monthly program book, Performance

Magazine

Recruited, hired and managed the students in the Public Relations College

Intern Program

Collaborated with marketing to develop creative plans to attract new,

younger audiences to DSO performances

Quicken Loans Troy, Michigan

The country's #1 online Mortgage 2004 - 2007

Lender

Senior Marketing Manager, The Home Loan Benefit Program

Established and cultivated relationships with Human Resources professionals

at more than 100 corporate accounts, including Yahoo!, Google, Dell,

Intuit, Texas Instruments, EDS, Trinity Health and Oracle. Devised and

executed customized communication plans and organized special events to

increase visibility and sales at each company. Prospected and negotiated

contracts with new companies to bring them into the program. Wrote and

edited sales and marketing materials.

Selected to participate in Quicken Loans' elite leadership training program

in November 2006

Partnered with account executives to launch more than 65 new accounts over

a three year period

Created and implemented marketing initiatives resulting in increased lead

flow for the program

Enhanced relations with existing accounts, turning companies that

previously produced mediocre numbers into some of the program's highest

performing partners

Disney/ABC Cable Networks Group Burbank, California

One of the world's foremost family entertainment and 1999 - 2004

media enterprises

Junior Publicist, Media Relations

Publicized ABC Cable Networks Group and its properties (Disney Channel,

Toon Disney, SOAPnet, ABC Family) in areas ranging from original

programming to corporate initiatives. Wrote, edited and disseminated press

materials. Liaised between media and talent during interviews and special

events. Produced and distributed clip reels to electronic outlets. Booked

and covered talent interviews.

Pitched and placed stories in major market newspapers and national

publications including TV Guide, USA Today and the Los Angeles Times as well

as on national TV shows such as Entertainment Tonight, Extra! and Access

Hollywood

Collaborated on conception and implementation of the publicity plan that

brought SOAPnet to market in 2000

Created and executed publicity plans for Disney Channel original series,

including Lizzie McGuire (Hilary Duff), Even Stevens (Shia Labeouf), The

Jersey and Bug Juice as well as films in Disney Channel's Original Movie

Showcase

Generated photo concepts and coordinated photo shoots

Provided event planning and media relations outreach in local markets for

marketing events including PremEars in the Park, the Playhouse Disney Live

Tour and Toon Disney's Most Animated Kid Search

Miramax Films Los Angeles, California

Independent film company 1998 - 1999

Publicity Associate

Assisted in the West Coast publicity of Miramax's theatrical film releases.

Participated in the planning and execution of special events, film premieres,

press junkets and media screenings for Miramax's major motion picture

releases, including Academy Award winners Shakespeare in Love and Life is

Beautiful

Arranged interviews and photo opportunities for media and talent during high

profile events and film premieres

Polygram Group Distribution (PGD) Warren, Michigan

Formerly one of the four largest distributors in the 1996 - 1998

recorded music industry

Sales and Marketing Associate

Marketed and promoted music from Polygram's extensive family of music and

film labels, including Mercury, Island, Def Jam, A&M Records, Motown and

Polygram Filmed Entertainment.

Education

The University of Michigan, Ann Arbor, Michigan

Bachelor of Arts with Distinction, English and Communications, May 1996

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