Management Marketing
Resume:
LINDA A. BROWN
541-***-**** (Cell) ( *****.******@*****.***
Marketing and Business Strategy Consultant successful at establishing
organizational and marketing vision and plans necessary for gaining or
regaining profitability with P&L responsibility up to $50 million. Proven
ability to set and implement creative strategies, with a strong sense of
priorities in solving problems and achieving organizational objectives
within diverse environments-business-to-consumer, business-to-business, for-
profit, non-profit, and education. Well-honed skills in business analysis
and leading multiple, complex projects to achievement of realigned goals.
Strong team leader and coach with expertise in marketing and organizational
communications.
Key qualifications include:
. Business Consultation & Advising
. Project & Program Planning/Management
. Strategic Analysis & Planning
. Financial & Budget Management
. Training - Curriculum & Delivery
. M.B.A. - Management, Management
. Marketing / Communications
. Reorganization & Turnaround Management
. Staff Development & HR Management
. Policy and Procedure Development
. Mediation Certification
. M.Ed. - Counseling
PROFESSIONAL EXPERIENCE
SMALL BUSINESS ADVISOR/COUNSELOR
2007-Present
Rogue Community College, Medford, OR
Consult with small business owners to optimize overall operational
effectiveness and profitability through a combination of classroom
instruction and individual advising within a unique nine-month intensive
program covering a spectrum of business management practices-planning, goal
setting, financial management, marketing, human resources, sales, and
operational systems. Successfully recruit clients through marketing
planning, implementation, and community networking. Research and develop
curriculum and resources for improving critical business issues.
CHIEF EXECUTIVE OFFICER
2004-2007
Big Brothers Big Sisters of NW Washington, Bellingham, WA
Recruited to lead staff of 12-14 and 300+ volunteers in restructuring
nonprofit agency and set new strategic direction. Restored financial
health and program growth by eliminating significant long-standing debt in
first 18 months. Moved agency into position of positive cash flow and
equity while doubling number of youth served. Enhanced operations in areas
of program development, marketing, staffing and employment systems,
planning, and organizational accountability. Regained compliance with
national Standards of Practice, developing and implementing more efficient
national Service Delivery Model for providing services to client youth
population. Reported to Board of Directors.
. Optimized fund development efforts through enhancements in
strategic planning, individual giving, corporate partnerships, and
data management. Launched new direct ask breakfast event and
tripled auction dinner revenues. Developed and managed annual
budget of $500K.
. Enhanced volunteer recruitment efforts through upgrading of
communications materials, strategically focus on volunteer-rich
organizational partnerships, and publicity.
. Strengthened Board of Directors through strategic recruitment and
renewed sense of accountability.
. Awarded numerous government and private grants, including U.S.
Department of Education grant in 2007.
NATIONAL PROGRAM ADVISOR 2003-
2004
National Mentoring Center / NW Regional Educational Laboratory, Portland,
OR
Lead consultancy services and delivered professional training to staff of
youth mentoring organizations nationally. Provided problem solving and
research-based services that aided program service delivery and agency
capacity building. Facilitated national/regional training workshops on full
range of mentoring program topics. Oversaw case management and technical
assistance protocols and processes for programs funded by the Office of
Juvenile Justice and Delinquency Prevention (OJJDP).
. Authored Generic Mentoring Program Policy and Procedure Manual and
Marketing for the Recruitment of Mentors, published by National
Mentoring Center.
. Peer Grant Reviewer for U.S. Department of Education Mentoring
Programs, 2004.
. National Trainer for U.S. Department of Health and Human Services
mentoring leaders, 2004.
LINDA A. BROWN Page
2
DIRECTOR OF ADMISSIONS & MARKETING
2001 - 2002
CA College of Ayurveda, Grass Valley, CA
Lead admissions efforts for $500K private college of natural health care in
Grass Valley, CA. Delineated and realigned marketing and admissions
functions to better position College and Healthcare Center for growth and
greater operating effectiveness. Developed and implemented plan to
redirect full array of national/regional marketing activities, including
advertising, communications, college catalog, public relations, Internet,
tele- and e-communications, direct mail, student relations, events and
trade shows, database management, and staffing. Increased declining
student inquiries +60% while reducing budget 30+% by adjusting advertising
plan, upgrading communications & public relations, strengthening direct
marketing, enhancing customer contact. Reported to chief administrator.
PROGRAM MANAGER 1997 - 2000
IBM NUMA-Q, Beaverton, OR
Recruited by $80 million Americas Customer Services department of $800
million IBM NUMA-Q (formerly Sequent Computer Systems). Took lead in
setting strategic direction, project management, and communications to
cohesively gel five categories of IT services targeted to large data
centers.
. Launched 13 new service offerings, driving definition, development
and implementation of selling and communication strategies and
programs across five categories of IT services: collateral,
Internet/Intranet, presentations, direct mail, telemarketing, sales
training/meetings, product (hardware) sales orientations.
BUSINESS INSTRUCTOR 1994-
1995
Central Oregon Community College, Bend, OR
Instructed for-credit introductory business course to adult students
covering topics of management, accounting, finance, marketing, planning,
and operations management. Developed course plan and delivered course via
lecture, small group discussion, experiential projects, and guest speakers.
Simultaneously held full-time position in youth development.
BBBS PROGRAM MANAGER and CRISIS INTERVENTION SPECIALIST 1994-
1995
Big Brothers Big Sisters of Central Oregon, J Bar J Youth Services, Bend,
OR
Directed development of Big Brothers Big Sisters program in Central Oregon.
Created and implemented operational policies and procedures, strategic
plan, bylaws, and personnel policies. Received affiliation approval by
national agency in one-third standard timeframe. Established advisory board
and recruited volunteer mentors. Interviewed, screened, trained, and
matched volunteers with high-need youth. Concurrently performed crisis
intervention casework for at-risk youth and their families. Conducted in-
depth youth assessments, family mediations, problem solving, referral
services.
SENIOR PRODUCT MANAGER 1985-1991
H.J. Heinz/Ore-Ida, Boise, ID
Recruited by this $500 million fast-growing division of H.J. Heinz, a $7
billion food manufacturer. Direct P&L responsibility for the $50 million
Weight Watchers Desserts product line. Set strategic direction, developed
and implemented short- and long-range marketing plans, oversaw development
and implementation of advertising, packaging, trade promotions, marketing
research and monthly volume forecasts. Assumed additional responsibility
for division's New Product Development. Effectively communicated in a wide
variety of situations with a broad spectrum of people. Interviewed, hired,
trained and motivated members of highly productive work teams.
. Achieved 13 consecutive periods of market share growth, recapturing
2.5 share points by launching 6 new products, adjusting marketing
mix, allowing first full-line trade promotion, increasing sales $2
million.
. Directed multiple large, complex projects, requiring leadership,
facilitation, negotiation, and collaboration in working with various
internal departments and external suppliers including R&D,
engineering, finance, marketing research, purchasing, packaging,
promotions, sales and ad agency.
. Directed 30-40 simultaneous 12-person product development teams,
continuously monitoring complex development process/system and
providing interventions as needed.
. Spearheaded 5-year strategic New Product Development plan, reducing
development process from 22 months to fast-track 6-11 months.
Directed 38 nutritional product reformulations, introduced in 1991.
. Managed and controlled an overall $40 million budget, including
budget planning and approving.
EDUCATION
M.B.A. Marketing and Management, University of Oregon, 1984
B.B.A. Marketing and Management, University of Oregon, 1982
M.Ed., Community Counseling, College of Idaho, 1993
Mediation Certification, Oregon, 2008
Contact this candidate