Sales Supply Chain

Jeffry R. Sommers

***** ******* *****, ******, ** 78738 919-***-****

**********@***.***

President/COO

Leadership / Operational & Financial Turnaround / Strategic Planning /

Acquisitions /

Supply Chain Management / Sales & Marketing / Organizational Development /

International Experience

Accomplished senior level consumer packaged goods executive with extensive

supply chain, sales, marketing and P&L experience. Leadership skills have

been successfully exhibited in Fortune 100 and Privately-Held environments

with Pepsi-Cola, Procter & Gamble, Aramark, HAVI Group and Genesis Today to

achieve distinctive results and to build strong customer relationships in

B2C and B2B environments. A proven track record building successful

businesses in the U.S. and Asia by executing marketing strategies,

developing strategic alliances, selling new distribution, and increasing

customer retention to increase sales and profits to generate growth.

Executive MBA, Northwestern University, Kellogg School of Management.

Key Accomplishments

Transformed a $15M Nutritional Supplement business into a $125M Food and

Beverage business. Managed the development and formulation of new products,

identified and established co-packer relationships, built a distribution

network to support a national footprint, recruited and staffed organization

to launch 26 new sku's nationally in Walmart/Sam's in a 12 month period.

Generated $120M in revenue through the development of a startup Food and

Beverage supply chain management organization. Authored business plan,

recruited and staffed organization, identified and sold major customers,

relocated and designed multi-temperature distribution centers and

manufacturing facility, expanded geography and customer base, and

established DSD delivery system.

Led financial turnaround at HAVI and Aramark Corporation. Reversed profit

performance for food manufacturing operation from losses of $800K to

profits of $1M and $1.2M during 3-year period. Improved profit performance

in $120M region by 120% to $4.8M through sales growth and cost management.

Managed business acquisitions with Pepsi-Cola, Aramark and HAVI Group LLC.

Identified acquisition candidate, performed due diligence and led

integration efforts to assimilate employee population, business processes

and reporting systems.

Successfully directed management response to maintain Union-free operations

at Pepsi-Cola. Defeated Teamster campaign in 7 newly acquired bottling

operations in Florida. Experienced in managing and negotiating in Teamster

Union environments as COO at HAVI and Region V.P. with Aramark.

Career Summary

GENESIS TODAY INC., Austin, TX

2009 - Present

Chief Operating Officer

Led the transformation of $15M nutritional supplement business to

revenues of $125M in the Food, Drug and Mass segment through the

development, sale, and supply chain management of 12 new food and

beverage products currently available in major retailers including

Walmart, Whole Foods, Safeway and HEB. Managed C-level relationships with

customers, co-packers and suppliers to maximize profitable growth and

with Board of Directors and investor community to stimulate financial

support and confidence.

Management and Leadership Accomplishments

. Maximized efficiency within supply chain by sourcing and

establishing grower agreements to reduce ingredient costs for Super

Fruits in Asia and South America.

. Identified and developed co-packer agreements for the manufacturing

of food and beverage products for national retail distribution.

. Developed and implemented a distribution network to provide

national distribution of perishable and shelf -stable products.

. Directed sales and marketing efforts and established national

broker/distribution system.

SOURCE FOOD TECHNOLOGY, INC., Durham, NC

2003 - 2008

President

Led the operational development of a venture capital owned Health and

Nutrition business. Product portfolio included patented technology and

licenses for omega-3 oil, OTC cholesterol-reducing supplements and trans-

fat free oil products. Developed and executed strategic business model

and exit strategy to develop products ready for market, execute launch,

grow revenues, negotiate and sell patents and licenses to Fortune 500

manufacturer. Successfully negotiated and sold business to Hormel Foods.

Management and Leadership Accomplishments

. Identified and secured outsourced manufacturing agreements for the

production

. Directed sales and marketing efforts, recruited and staffed direct

sales organization and established national broker/distribution

system.

HAVI GROUP, LLC, Chicago, IL

1999 - 2002

Chief Operating Officer, HPR Partners

Developed a start-up business unit for a $1.5B private company, The HAVI

Group, the second largest foodservice distributor for McDonalds worldwide.

As a member of an international executive management team established and

executed a strategic business plan, joint venture, and strategic alliances

to grow startup frozen food manufacturing and foodservice distribution

business supporting Starbucks, Chipotle, United Airlines and American

Airlines in the U.S. and Asia to $120M. Responsible for maximizing

profitability and sales growth, developing and introducing new products and

the optimizing operational efficiencies by identifying, defining and

implementing processes and procedures to institutionalize core

competencies.

Management and Leadership Accomplishments

. Developed, sold and implemented a consolidated distribution model

customized to meet the business needs of Starbucks-USA.

. Led the revenue development of the Baking Division in the U.S. and

Asia including sales, marketing, distributor/ broker programs,

operations and distribution for shelf-stable, refrigerated and frozen

products.

. Managed bakery supply chain for Starbucks-Japan (500+ units) including

research and development, order fulfillment, procurement, production,

inventory control, exporting, and coordination of product distribution

in Japan.

ARAMARK CORPORATION, Philadelphia, PA 1994 - 1999

Region Vice President, Atlanta, GA (1996-1999)

Vice President Sales and Marketing, Philadelphia, PA (1994-1996)

Managed the sales development, marketing execution and distribution to

profitably grow a $360M Food and Beverage Division. Directed the sales

performance, training and development activities of 165 member national

sales force. Responsibilities included full P&L, forecasting, sales,

marketing, finance, distribution, procurement and human resources for 22

distribution facilities, 150 DSD routes and 20 on-premise operations.

Management and Leadership Accomplishments

. Improved operating profit performance by 120% to $4.8M.

. Achieved record new sales performance in 1996.

. Authored proprietary marketing programs," Market Smart" and "Balanced

Selections" and training programs "Grounds Up" and "Breaking Grounds"

to drive sales growth.

. Reduced labor by 12% through development and implementation of service

frequency model.

. Improved product cost through design and origination of preferred

suppliers partnering program.

NATIONAL LINEN SERVICE, Atlanta, GA 1993 - 1994

Region Vice President, Atlanta, GA

Responsible for the sales growth and profitability of a $65M Foodservice

and Healthcare Region within a $400M division of National Service

Industries. Managed full P&L, sales, marketing, distribution, operations

and human resources for 16 operating facilities, 150 DSD routes and 1700

employees.

PEPSI-COLA COMPANY, Somers, NY 1982 - 1993

Director, Field Integration (1992 - 1993)

Area Vice President, Atlanta, GA (1992) Wichita, KS (1990 - 1991)

Vice President Sales / Operations, Tampa, FL (1988 - 1989) Region Manager,

(1985-1988)

National Account Manager, Dallas, TX (1984) District Sales Manager, (1982-

1983)

Responsibilities included full P&L, sales development, marketing execution,

finance, distribution and operations for company-owned bottling plants and

the profitable development of franchise bottler networks. Sales activities

focused on the acquisition and development of Retail, Club, Convenience and

Gas and Foodservice customers. Negotiated contractual sponsorships and

represented company in national and community events.

Management and Leadership Accomplishments

. Managed the integration process of an $80M acquisition of two

independent bottlers, Tampa and Ft. Myers, FL.

. #1 Area in US 1991 (Profit Growth)

. #1 Region in US 1986 (Sales vs. Plan)

. #1 District in US 1982 (sales vs. Plan)

PROCTER & GAMBLE, Foodservice and Lodging Products, Dallas, TX

Unit Manager, Dallas, TX (1980-1982) Sales Representative, San Antonio, TX

(1979-1980)

Led business unit focused on new account acquisition and distribution

growth within the foodservice and hospitality industries through direct

sales and distributor development. Responsible for sales organization

recruitment, training and development.

Education

Northwestern University, Kellogg School of Management, Executive MBA, 2003

Evanston, IL

EMBA Program provided exposure to U.S. and international business practices

and strategies through joint curriculum with Kellogg branches in Hong Kong,

China, Frankfurt, Germany and Tel Aviv, Israel.

Penn State University, Executive Leadership Institute, 1996

State College, PA

Texas Christian University, BBA Marketing, 1979

Ft. Worth, TX

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