Manager Customer Service
Resume:
Kimberly Buerkle
Levittown, NY *1756
*********@***.***
PROFESSIONAL EXPERIENCE:
Positive Promotions, Inc, Hauppauge, NY March 2009-January 2010
Product Manager
* Managed all aspects of the development and profitability of B-to-B
catalogs serving the safety, employee recognition, customer service, and
employee wellness and health markets
* Conducted market research through online searches and assessment of
competitive activities
* Prepared customer surveys and set up focus groups to continuously find
new opportunities for development and growth
* Handled new product development and merchandising, and worked with
editorial department to help facilitate the successful launch of new
products such as education/information pamphlets and children's learning
products.
* Worked with internal merchandising departments to find new product ideas
domestically and internationally
* Worked with the graphic art department to create new page layouts and
copywriters to come up with product descriptions for new catalogs.
* Through profitability analysis, determined all merchandise selection and
catalog placement
* Reviewed P/L analysis on creative and offer testing ideas and decided how
to move forward in future campaigns
* Analyzed production and product costs and determined the cut-off line of
profitability
International Masters Publishers, NY, NY March 2008-November 2008
Media Manager
* Managed all aspects of direct mail campaigns for several continuity
programs. This included mail planning, managing merge purge, housing
database segmentation, and testing panel result analysis
* Worked to secure external company endorsements and partnerships and
identified additional sales opportunities
* Provided analysis and research to the Editorial department to help
facilitate the successful launch of new products
* Provided P/L analysis on creative and offer testing ideas
* Analyzed production costs and determined the cut-off line of
profitability for a direct marketing effort
* Represented IMP with outside vendors and industry contacts. Attended
industry trade shows, managed relationships with list brokers and other
vendors
DOVER PUBLICATIONS, Mineola, NY February 2006-March 2008
Circulation Manager
* Responsible for buying, planning, executing and tracking house and
prospect mailings for all consumer, education, and trade market mailings
* Worked with the graphic art department to develop new catalog layouts,
cover and offer tests
* Worked closely with IT department to develop segmentation strategies to
determine the best performing house files in order to optimize customer
mailings
* Coordinated data overlay analysis with third party vendors
* Prepared Excel and Access databases to identify target markets based on
initial response and profitability data points
* Reviewed and prepared customer duplication reports and established cross-
over marketing models
BOOKSPAN, INC, Garden City, NY May 2001- February 2006
Internal/External Media Manager
* Developed and executed both internal and external direct mail promotion
plans based on prior results (both front and back-end) current assumptions
and costs
* Identified and recommended new markets and new test ideas for external
list prospects based on historical results and list broker recommendations
* Through Oracle queries created and recommend new house file database
segments based on past response information and market requirements
* Provided merge purge vendor with instructions on how to run the merge
purge: splitting test panels and controls, list priorities, cutbacks in
quantity, package specifications, suppressions and much more
* Assisted New Member Marketing in preparing annual budgets with quarterly
reforecast
* Responsible for the work of two direct reports
TECHNICAL SKILLS:
Microsoft Word, Works, Excel, Outlook, Business Objects, AS-400, Quark,
Oracle and
Access
EDUCATION:
St. John's University (1997) Bachelors Degree - Marketing
TRAINING & SEMINARS:
DMA Young Professionals
Excel Work Shop
Time Management Workshop (Offered by Bookspan)
Access Database Training (Offered by Dover Publications)
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