Manager Marketing

Corporate Communications Leader and Manager with MBA

Employee/Internal Communications ( Strategic, Crisis and Change Messaging

Social Media/Intranet/Internet/Multi-Media Content and Development (

Writing and Editing

Project Management ( Branding ( Public Relations ( Marketing Communications

Results-oriented Communications professional driven by combining expert

skills and deep experience to impact the success of organizations. Proven

track record in helping organizations to optimize their internal and

external messaging to promote collaborative relationships, knowledge,

services, and execute successful change management in corporate culture.

Professional Experience

Independent Communications Consultant, 7333 Communications, 2009 - 2010

Developing communications, social media and writing projects for Fortune

1000 firms.

International Senior Communications Manager, UTStarcom, Inc., Rolling

Meadows, IL. 2003 - 2009 (acquired CommWorks in 2003)

. Developed and managed daily communications utilizing web, press, video,

print, email, personal appearances, and social media channels to inform

and engage 9000+ international employees in over 20 countries in a fast

paced, complex, matrix organization.

. Wrote, edited, and scripted compelling and clear content, and influential

messaging for CEO, executive leadership, all department and business unit

communications. Utilized social media and interactive tools to boost

delivery, as well as print and other channels to ensure the field and

"non-connected" audiences are informed and part of the conversation.

. Provided management of international public and media relations, events,

tradeshows, executive town hall meetings, etc. Also acted as emcee for

events.

. Partnered with leadership to create "voice of the employee" to ensure

influential, clear messaging and two-way feedback during leadership,

strategic, and structural changes. Combined initiatives resulted in a 60-

70% increase of employee readership.

. Ensured measurable results, utilizing surveys and focus groups to

determine employee readership, audience demographics, message clarity,

and trends in Intranet traffic.

. Managed all content and strategy for corporate Internet and Intranet as

well as multiple re-branding of numerous corporate web sites and portals.

. Developed variety of HR, Services, IT and other departments' change, and

policy communications:

o Led HR driven change communications including compensation, benefit,

vertical and strategic re-alignment, centralization, and employee

engagement initiatives.

. Oversaw communications of Systems Development Life Cycle (SDLC).

. Produced, wrote and edited "The Star," a globally distributed, multi-

lingual corporate print and online newsletter. Created and managed

editorial processes for 50 international content owners (incl. Europe,

China, Japan, Brazil) to reduce regional, divisional and cultural gaps

and build measurable consistency across organization.

Global Communications, Marketing Manager, CommWorks Corp., Rolling Meadows,

IL. subsidiary of 3Com. 2001 - 2003

. Developed, edited and provided content for corporate communications,

public and media relations, external and internal newsletters, and

marketing deliverables.

. Edited and wrote clear, effective content derived from complex, technical

sources.

. Also acted as Global Webmaster managing divisional external and internal

websites.

. Implemented and optimized WWW online sales lead capture methodology to

decrease cost per qualified lead by 700%.

Communications, Marketing Manager, 3Com Corp., Rolling Meadows, IL. 2000 -

2001

. Authored new messaging, informational content and employee communications

for print, events, and divisional websites.

. Reduced growing project timelines and resource usage by instituting first

successful online request and change processes for documentation, web and

communications.

. Member of 3Com International Branding and Communications Council and

Strategic Global Marketing Team.

Communications Consultant, Motorola, Inc., Schaumburg, IL. Contract

Position

1999 - 2000

. Wrote and developed content internal communications for Motorola

University and Six Sigma Programs.

. Integrated with all levels and departments to develop internal

communications and change planning.

Early Career Highlights

Leadership and marketing roles with ARS Enterprises Agency, Alsip, IL. and

Randy Nolen Artists Agency, Geneva, IL.

Agencies providing marketing communications, promotions, audio/video and

events services for Fortune 100-1000 corporations. Managed up to 12 direct

reports.

Lead Marketer and Owner, CMS Enterprises Inc, Downers Grove, IL.

National marketing communications agency firm focused on educational

institutions. Developed strategic marketing programs that increased gross

sales by 35% to become #1 supplier in targeted market. Represented accounts

that increased profits by 45%, with a continual annual increase of 20%.

Personally trained sales force - 7 direct reports.

Education and Professional Development

International Association of Business Communicators, Volunteer Director of

Communications, Chicago Chapter, 2009-2010 (nonprofit) - Accreditation

Candidate.

Master of Business Administration, Benedictine University, Lisle, IL.

Certification - Direct and Interactive Marketing, DePaul University,

Chicago, IL.

Bachelor of Arts, Elmhurst College, Elmhurst, IL.

Six Sigma Green Belt - Chicago. Deming Association Six Sigma Masters

Program, Naperville, IL

Toastmasters International

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