Manager Marketing

C H R I S T I N E D A S I L V A

** *. ******* ****** ( Chatham, NJ 07928 ( Mobile 908-***-****

*****@*****.***

EXECUTIVE SUMMARY

Results-driven global communications executive with a progressive record of

achievements within the communications field. Over 12 years of experience

in public and media relations, corporate communications and crisis

communications with strengths and qualifications including:

. Management of team and agencies across regions, cultures and time

zones

. Highly innovative and organized with a history of developing effective

strategies for enhancing organizational and brand image, growing

awareness of programs and securing positive media coverage

. Outstanding record for building productive relationships at all levels

. Strong critical thinking, problem solving and time management skills

with proven success handling multiple responsibilities and projects

. Additional expertise in strategic planning, campaign development,

performance tracking, resource and budget administration and brand

building

. Fluent in Portuguese and Spanish

EXPERIENCE

Wyndham Worldwide, Wyndham Hotel Group, Parsippany, NJ

Director, Public Relations, Communications

(June 2007 - Present)

Recent awards:

2009 Silver Adrian Award, CEO Campaign

2008 Director of the Year, Wyndham Hotel Group

Develop global public relations strategy for Wyndham Hotel Group and its

11 lodging brands in The Americas, Europe Middle East and Africa (EMEA)

and Asia Pacific (APAC). Oversee one million dollar budget. Lead in-

house team as well as agencies and vendors. Serve as Hotel Group

spokesperson. Maintain 24-hour availability for press

inquiries/emergencies and provide crisis communications counseling to

hotel owners and Hotel Group associates. Work closely with The Americas,

EMEA and APAC brand teams and relevant departments to identify timely and

relevant public relations opportunities. Oversee executive media

training.

Accomplishments include:

. Reaching a targeted audience of over 60 million in 2009

. Directing launch of Wyndham Grand Collection, the company's

ensemble of unique luxury properties globally

o Reached a targeted audience of over 4 million

. Securing 15 cover/front-page stories in key industry trade

publications and major hits in significant news outlets including

USA Today, The New York Times and Bloomberg in 2009

. Re-launching Microtel and Hawthorn brands to press and developers

o Microtel was recognized by J.D. Power and Associates as

highest in guest satisfaction

o Secured half-page news story in USA Today about Microtel

brand quality and value

. Publicizing key growth brands in Latin America including Wyndham

Hotels and Resorts and Howard Johnson

o Development reported an increase in qualified leads from in-

country prospective franchisees

. Leading Ramada Encore hotels' innovative, multi-faceted social

media campaign to raise brand awareness

o Reached a targeted audience of over 20 million on a $50K

budget

Cendant Corporation, Cendant Hotel Group, Parsippany, NJ

Sr. Manager, Media Relations, Communications

(September 2005 -May 2007)

Created global media relations plan for Cendant Hotel Group and its

lodging brands. Served as brand and group spokesperson. Provided media

relations counsel to executives, associates and franchisees. Identified

publicity opportunities and promoted worldwide company initiatives

through a variety of tactics including pitches, events/stunts,

news/consumer releases and industry conference placements.

Accomplishments include:

. Developing strategy for company's spin off from Cendant Corporation

to Wyndham Worldwide in August 2006, and managing the launch

o Stock opened at $33 per share, over the predicted $32 per

share

. Launching company's flagship Wyndham brands as well as Baymont

brand to press and developers

. Reaching an audience of over 70 million annually

. Securing three industry trade magazine cover stories in the same

month

o The magazines were distributed during a significant hotel

investment conference

. Managing crisis situations including bombings in Jordan, Hurricane

Rita and on-property incidents

Cendant Corporation, Cendant Hotel Group, Parsippany, NJ

Sr. Communications Manager, Communications (May 2002-

September 2005)

Developed customer communication strategy for Cendant Hotel Group lodging

brands. Utilized print and electronic vehicles to engage owner

communities. Success measured quantitatively through program

compliance/participation and qualitatively through customer feedback.

Managed direct reports, creative agencies and vendor relationships.

Oversaw brand communication budgets of approximately $800K.

Accomplishments include:

. Recognition of Travelodge brand newsletter by the International

Association of Business Communicators

. Promotion of direct report to Communications Manager

. Acknowledgment by Travelodge and Howard Johnson brand leadership

with dedication and passion award

Cendant Corporation, Cendant Hotel Group, Parsippany, NJ

Marketing Specialist, Loyalty Marketing

(December 2000-April 2002)

Oversaw print and electronic magazine, newsletter and account statement

development. Managed relationships with brand teams and marketing

agencies. Oversaw loyalty marketing projects as needed.

Accomplishments include:

. Assisting in the creation of competitive cross-marketing loyalty

program, now the world's largest lodging loyalty program with 7.5

million active members

Cendant Corporation, Cendant Hotel Group, Parsippany, NJ

Public Relations Specialist, Public Relations

(May 1999-December 2000)

Supported all internal and external communications functions. Wrote,

edited and distributed press releases and pitched news to consumer and

trade media. Developed lodging brand newsletters. Increased brand

awareness through creative public relations campaigns around initiatives

such as Howard Johnson's Scholastic Scholarship Sweepstakes.

Conceptualized, planned and coordinated trade shows, press conferences

and special events.

EDUCATION

RUTGERS UNIVERSITY, New Brunswick, NJ

. Masters Degree, Communication and Information Studies

. Bachelor of Arts Degree, Journalism/Mass Media and Communications

HONORS

. 2009 Silver Adrian Award

. 2008 Director of the Year, Wyndham Hotel Group

. Howard Johnson and Travelodge Dedication and Passion Award

. International Association of Business Communicators IRIS Award

. Edward J. Bloustein Distinguished Scholar

. Golden Key National Honor Society

LANGUAGES

Fluent in conversational and written Portuguese and Spanish.

ORGANIZATIONS

. International Association of Business Communicators (IABC)

. Association for Women in Communication (AWC)

. Public Relations Society of America (PRSA)

REFERENCES

Available upon request.

Contact this candidate