Sales Accounting

Russell J. Effrig

**** ****** ***** *****: 847-***-****

McHenry, IL 60050 Cellular:815-***-****

Email: abm07d@r.postjobfree.com Fax: 815-***-****

CFO/ SENIOR OPERATIONS EXECUTIVE

15+ Years’ CFO & Operational Leadership / Business Restructuring / SEC / GAAP Compliance

High Growth, Turnaround, and Established Organizations / Diverse Industry Leadership

Accomplished operationally-oriented CFO offering financial leadership to multiple industry start-ups,

turnarounds and high-growth private and public organizations. Demonstrated ability to quickly synthesize and

execute a cohesive improvement plan despite operational, financial, and business challenges. Highly proficient

in development of strategic financial models and concepts for use in support of long range planning.

Solid history of success across all corporate, finance, accounting, treasury, human resource, IT, and supply chain

functions. Exceptional reputation for leading diverse operations out of declining business performance through

identifying critical issues, improving competencies, and setting vision and focus for success.

Summary of Expertise

• CFO for Direct Marketing, Warehousing, and Fulfillment companies.

• “C” level experience with public company including SEC filings and IPO process.

• Capital procurement including private and public investments totaling $200 million.

• International accounting experience: currency exchange, joint ventures, and foreign subsidiaries.

• In-depth M & A experience: due diligence and integration.

• Extensive experience with hi-growth (100%+ revenue growth) companies.

• Successful turnaround and LBO experience.

• Extensive Treasury experience with investments, cash management, risk mitigation, and debt restructuring.

• Demonstrated achievement in continuous improvement, control systems design, re-engineering and supply

chain management.

• Cross functional experience in marketing, operations, and information systems.

• Extensive profit enhancement experience implementing Six Sigma, Lean Manufacturing, Activity Based

Costing, EDI, and Benchmarking.

• In-depth experience managing Finance, Accounting, Administration, I.T. and H.R. functions for companies with

up to 500 employees.

• Sarbanes Oxley implementation experience.

Professional Experience

7/08-now Easter Seals Metropolitan Chicago (social service provider serving 26,000 clients annually)

Senior Vice President-Finance & Administration

- Recruited to implement “best practices” in this “Not for Profit”.

- Implemented Shared Services concept to provide standardized, efficient, services in Accounting, Finance,

Human Resources, I.T., Purchasing, Contract Administration, and Facilities Management.

- Improved cash flow by 25 days and increased cash surplus by 400%.

- Improved timeliness of financial reporting from 65 days to 20 days.

- Centralized I.T. including data storage. Implemented WAN, disaster recovery, and Digital Imaging.

- Identified Cost Savings of $5.0+ million over next 5 years.

- Reduced Administrative headcount by 25% while supporting increased responsibilities.

4/06-6/08 PeopleFilter Technology (business service software provider to the Recruiting Industry)

Vice President-Finance

- Recruited by former boss (SVP Sales MyPoints, Inc.) to help grow young software technology company.

- Manage all finance, accounting, human resource, contract administration, and investor relationships functions.

- Implemented new accounting policies & systems to support company’s expansion and ensure compliance with

GAAP revenue recognition for software sales.

- Managed company’s first public audit including review/restatement of prior 3 years’ financial statements.

- Revamped contract administration to manage hundreds of customer and supplier contracts.

- Computerized royalty programs to reduce manpower, improve accuracy/timeliness.

- Revamped Fringe Benefit programs and added 401(k), disability, and flexible spending.

- Successfully sold business to Talent Technology Corporation.

3/00-4/06 ConsumerBase (Mosaic Data division of The Mosaic Group ($700 million publicly held company);

business services software, direct marketing/fulfillment, web-site publishing, and recruiting (JobsOnLine)).

Chief Financial Officer

- Manage all finance, accounting, and H.R. Develop all accounting systems.

- Effected the sale of the business to The Mosaic Group, Inc. in 1/2002.

- Implemented new systems to support company’s rapid expansion into new product lines & global markets.

- Revamped contract administration to manage hundreds of customer and supplier contracts.

- Designed finance and reporting systems for U.K. subsidiary.

- Integrated all accounting and H.R. systems to conform to parent company guidelines.

- Automated partner royalty and list manager programs to reduce manpower 40% and increase timeliness by

25%.

- Key contributor in the development of YourMailSource.com ASP mailing service which provided emailing

services for 130 clients and delivered 2.5 billion permission-based emails monthly.

- Designed and implemented all H.R. policies and fringe benefits including insurance, profit sharing, and 401(k)

for company and foreign subsidiary.

- Deployed a tax minimization strategy to optimize the company's tax position and reduce the tax liability by

68%.

6/97-3/00 MyPoints.com, Inc. (business services software to CPG industry, direct marketing/fulfillment,

internet publishing; Public company; part of Great Universal Stores (Experian) a $3 billion public company)

Chief Accounting Officer (11/98 - 3/00)

- Key contributor to company’s successful IPO (“Top 20 IPO”) in 1999 that raised $180MM.

- Managed merger activities and system integrations for merger of multiple entities in a 4 way market roll-up

that was a prerequisite to eventual IPO.

- Directed public audits including the 2 audits leading up to the company’s 1999 IPO.

- Worked with SEC to create Revenue Recognition guidelines for reward and loyalty programs.

- Enhanced major elements of the company's fraud detection system to deter fraud by the 8 million consumers

with on-line accounts.

- Key contributor on Business Development team that pursued strategic customers including the sale of

customized software packages.

- Developed the company's business policies and accounting/control procedures to facilitate growth to $80M in

sales and a company headcount of 500 people.

- Managed successful migration of accounting responsibilities to new Corporate Headquarters located in San

Francisco in 1st quarter, 2000.

Chief Financial Officer (6/97-11/98 MyPoints.com LLC; acquired 11/98)

- Managed all finance, accounting, H.R., and security systems for this company and its subsidiaries.

- Key contributor in the design & development of the company's proprietary software for online

banking/subscriptions including the fraud prevention systems and accounting systems.

- Sourced $10MM in capital from private investors.

1996-1997 Kalmus, Inc. ( $75m multi-plant automotive electronics manufacturer)

V.P.-Finance

- Managed finance, accounting, I.T., and H.R. for a multi-plant manufacturer attempting a turnaround.

- Identified a cash shortfall in my first week on job; raised $1 million in emergency funds to defer immediate

liquidity issues. Raised additional $6 million for productivity improvements.

- Identified 1995 inventory theft and recovered $211,000 via an insurance claim.

- Revamped budget process to focus on cash flow and near-term profitability.

- Improved the company’s collection/procurement processes yielding $200,000 cash flow.

- Cut employee insurance benefit costs by $350,000 while maintaining comparable benefit levels.

- Cut workmen’s compensation costs by $297,000 through introduction (and rigorous enforcement) of

workplace safety rules.

1994-1996 FBC Industries / Unicore Chemical ($45M multi-site chemical mfg/distributor for foodservices)

Corporate Controller/CFO

- Implemented “shared services” concept which consolidated administrative functions to reduce redundancy

and improve process. Reduced headcount by 15% and other support costs by 10% while supporting 15%

sales increase.

- Reduced debt level 50% through improved collections and optimized disbursement systems.

- Implemented decision support systems, competitor analysis, and ‘Best in Class’ benchmarking analysis.

1989-1994 Mercury Products, Inc. ($40M Tier 1 manufacturer for automotive, agriculture, and heavy truck ind.)

CFO/V.P.-Finance and Information Systems

- Dual contributor (as CFO and Director of Marketing concurrently) that increased revenue 90+% during major

recession in automotive market.

- Implemented Activity Based Costing (best in class scoring by GM), EDI, and benchmarking systems that earned

company “preferred supplier” status with ‘Big 3’ auto makers and increased automotive sales 40%.

- Directed manufacturing re-engineering team that revamped all business processes, increased market share

80%, increased profits 120%, and earned General Motors' "Mark of Excellence" award in record time.

- Implemented numerous I.T. changes including revamping MRP system (resulting in 2 week reduction in

production lead time) and product modeling software which reduced quote response time by 5 days.

- Reduced administrative and operations staff 33% while supporting a 90% increase in sales.

- Established formal cost reduction teams which cut company wide costs by 10%.

- Aided in sale of business to Penske & Co. in 1994.

1980-1989 Various positions with Brunswick Corporation ($3.7 billion in revenue; operations and corporate

accounting), Omnis Surgical (division of Baxter Travenol Laboratories $4.5 billion in revenue), and Jelco

Ventures (sporting goods/clothing and healthy lifestyle industries; recruited by departing Baxter CFO to join this

private equity firm).

Education & Certification

- M.B.A. Northwestern University, J. L. Kellogg Graduate School of Management, 1986. Concentrations in

Marketing, Finance, Business Policy, and International Business.

- B.S. Pennsylvania State University, 1980. Major in Accounting.

- Certified Public Accountant, Illinois.

- ISO 9000 auditor certification.

- Ford TQM certification.

- Training in Six Sigma methodology.

- Received academic commendations for “best in class” performance in logistics, marketing channels, and new

business venture coursework.

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