Holly T. Shaw

*** ******* ******

Wilmette, IL **091

224-***-****

ablz42@r.postjobfree.com

SUMMARY Insight-driving marketer with eighteen years' experience

identifying and activating differential opportunity and

advantage for pharmaceutical, not-for-profit and

consumer product clients in agency and corporate

environments.

AREAS of EXPERTISE ( Market intelligence capture and analysis

( Insight development and activation

( Key constituent identification and liaison

( Strategic platform and campaign development

EXPERIENCE

08/15/07 - Present Smurfit-Stone Container Corporation, Chicago, IL

Business Intelligence Manager

Transformed key customer relationships and corporate

sales strategy across multiple consumer and B2B segments

with customer market insights. Armed top executives and

sales force with actionable intelligence that generated

opportunities and re-aligned relationships from

commodity price to enteprise value.

01/26/06 - 06/15/07 Hyde Park Group, Chicago, IL

Director of Public Relations

Secured key constituent and public visibility for a

range of clients including Pathways Awareness

Foundation, Illinois Institute of Technology, University

of Chicago Graham School, Illinois Network of Charter

Schools, and My Medicare Matters/AstraZeneca.

10/16/00 - 12/15/05 Vox Medica, Philadelphia, PA

Account Director, Health Care Public Relations Group

Secured national thought-leader endorsements and media

coverage, for healthcare clients including MedUnite,

Paratek Pharmaceuticals, IMS Health, and AstraZeneca.

5/14/96-10/13/00 Manning, Selvage & Lee/Atlanta, Atlanta, GA

Senior Account Supervisor

Supported customer objectives by raising consumer

awareness of federal entitlement funding for "abstinence-

only" education (Truth for Youth - Durex) and need for

open patient-provider communication regarding socially

sensitive conditions (Take Time to Talk - Pharmacia).

Secured participation of former surgeon general C.

Everett Koop, MD and actress and activist Jane Fonda, as

well as top executives of more than a dozen often

competitive national professional and advocacy

organizations, to generate millions of media impressions

and numerous further marketing collateral inclusions.

7/6/93-4/19/96 CoMed Communications, Inc., Philadelphia, PA

Manager, Project Development and Client Services

Promoted medical professional competencies with regard

to pharmaceutical care, use of growth hormone, use of

pain medication in obstetric practice, and prevention of

antibiotic resistance and organ transplant rejection by

developing and managing nationally and internationally

accredited continuing education programs.

1/2/92-6/18/93 California Clinical Trials, Beverly Hills, CA

Medical Writer

Published key findings of incremental (phases 1 & II)

studies of the earliest approved pharmaceutical

compounds for treatment of symptoms of dementia

associated Alzheimer's Disease.

EDUCATION University of California, Los Angeles

B.A. English Literature, March 1992

HONORS/ACTIVITIES CIPRA, IABC Atlanta Gold and Silver Flames

REFERENCES Will be furnished upon request.

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