MONICA CATALANI

*** ******

Irvine, CA *****

Cell: 480-***-****

E-mail: ablz2i@r.postjobfree.com

PROFILE: Marketing professional with 15 years experience marketing,

including 10 years marketing animal health care products. Management of

multiple product lines and launching new products. Creation, project

management, and implementation of all types of marketing projects. Self-

motivated professional with excellent communication and people skills.

EDUCATION: MBA Marketing-Western International University BA Broadcast

Production-Arizona State University

SELECTED ACHIEVEMENTS:

Product Management, Sales Program Development and Inventory Control

. Managed multimillion dollar product line. Collaborated with sales

management to design a distributor and dealer sales program to benefit

distributors and company. RESULT: Increased sales approximately 3.5%

after price increases and kept program in place for several years due

to its success.

. Collaborated on packaging improvement of leading product in wound care

product line. Coordinated the efforts of several support departments

and corresponded with multiple vendors to contribute to resolution of

issue. RESULT: Facilitated completion of project that resulted in

improved product packaging restoring proper inventory levels of

product that had been backordered for over two years.

New Product Launches

. Drove product launch process. Supervised new product launches from

concept through completion, directing cross functional teams,

including R&D, sales, regulatory, and legal departments. RESULT:

Consistently launched products ahead of promised deadlines.

. Launched new product into wound care product line. Managed and

oversaw project, successfully launching product one month prior to

projected date. RESULT: Exceeded first year sales goals within the

first six months of product introduction.

Designing Consumer & Sales Promotions

. Designed web promotion for leather care product line. Set up details

and supervised the creation of web pages and promotional product

package. RESULT: Increased consumer inquiries and generated record-

level contest entries in first three weeks on division's website.

. Directed marketing efforts to clarify leather care product line

product positioning. Designed product brochure and promotional

package after discovering consumer needs. RESULT: After success of

web-based promotion, promotional package was launched as Christmas

program and eventually added as a permanent item at mass retailer.

. Supervised and implemented cross-divisional retail store employee

educational program. Assessed retailers' needs and limitations as

well as existing infrastructure to properly design a workable model

for retail store employee education program. RESULT: Implemented and

managed program to educate store employees at close to 100 retail

outlets and allowed them to earn products and other prizes as reward

for participation.

Editing/Writing Marketing Collateral

. Edited, wrote for and supervised the production of company

publications. Collaborated with art department to choose new look and

redesign content for publication. RESULT: Redesigned newsletter with

new features that also reduced printing costs.

Other

. Elected Employee of the Year, 1997 at Farnam Companies, Inc.

. Successful trade show and event management, promotion and design while

consistently staying within budget requirements throughout career for

consumer and B2B events.

. Successful product forecasting for multiple product lines while

working with Scheduling and Purchasing Departments to ensure

consistent product inventory levels.

TECHNICAL APPLICATIONS: Microsoft Office, Word, Excel & PowerPoint, SAP,

AS400, MAS

MONICA CATALANI

380 Giotto

Irvine, CA 92614

Cell: 480-***-****

E-mail: ablz2i@r.postjobfree.com

PROFESSIONAL EXPERIENCE:

PRECISION PET PRODUCTS COSTA MESA, CA Product Manager

2009

. Managed new product launches from foreign manufacturers, existing product

lines and related marketing projects for all products

. Managed distributor advertising, public relations and related sales and

marketing activities and trade shows

. Collaborated on pricing strategy

CUSTOM BUILDING PRODUCTS SEAL BEACH, CA Product Marketing

Manager 2007-2008

. Managed tile care product line of recently acquired company with over 800

individual products, while integrating products and processes into

existing system and creating new sales programs

. Managed updating of all marketing materials including new catalog

. Managed existing tile care product line within national big box store,

including major packaging change project

SHASTA INDUSTRIES, INC. PHOENIX, AZ Marketing Manager

2005-2007

. Managed marketing for computer aided drafting product, including

developing marketing and business plans

. Managed marketing projects for multiple divisions, including collateral

project management, writing, public relations, and new retail store

opening

ADOBEAIR, INC. PHOENIX, AZ Marketing Manager

2004-2005

. Managed all marketing, advertising and media for multiple product lines

. Worked closely with advertising and public relations firm to achieve

marketing goals in print, television, and radio advertising

. Worked closely with vendors and customers managing programs and

promotions

FARNAM COMPANIES, INC. PHOENIX, AZ Marketing

1994-2004

Marketing Manager (2000-2004)

. Managed all marketing and other activities for multiple product lines

. Launched and promoted new products including developing marketing

strategies, positioning, budgets, packaging, promotions, and marketing

materials

. Created, managed and executed marketing promotions and budgets for

individual brands, consistently staying within budget parameters

. Managed development of marketing communication and collateral materials,

point-of-purchase displays, and advertising, providing consistent and

targeted marketing messages

. Maintained finished goods production forecast ensuring proper inventory

levels of over 100 individual line items

. Launched web-based promotion that generated record-level contest entries

in first weeks on division's website

. Worked with Production and Quality Control team on package improvement,

restoring proper inventory levels for a product previously backordered

for over two years

Assistant Marketing Manager (1998-2000)

Managed small product lines

Launched line extension and supervised related public relations and

marketing activities and promotions

Suggested and coordinated development of point-of-purchase display that

resulted in increased product sales

Supervised cross-divisional marketing programs

Managed a nationwide retail store education program

Edited, wrote for, and supervised production of cross-divisional company

publications

Sales and Marketing Administrator/Marketing Coordinator (1994-1998)

Managed label change/improvement process, including proofreading and

collaborating with in-house advertising agency and managing creation and

printing of new company catalog

Supervised cooperative advertising programs and ensured accuracy of

dealer and distributor payouts

Managed trade shows and events and supervised all related activities

Served as Assistant to Sales Manager and prepared reports and developed

relationships with customers

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