LUCY I. BONILLA
**** ** ** ** ? Gainesville, FL *2607
ablyyd@r.postjobfree.com ? 386-***-****
Sales Executive with over 10 years of success; consistently one of the
company's best in sales
Skilled at all levels of the Consultative/Solution Selling process;
particularly strong in closing the sale and building rapport with
customers.
Tenacious hunter with proven ability to build/grow a territory, penetrate
new markets, and build market share.
Highly effective time and territory manager with excellent organizational
and follow-through abilities.
Proven ability to manage teams through goal-setting, coaching, and
training.
Well-developed persuasive and communication skills; able to interact with
individuals at all levels.
Technically and clinically astute, easily learn new product lines and
analyze sales data.
Knowledge of Social Media Marketing, SEO, and website development.
Bilingual in English and Spanish.
PROFESSIONAL EXPERIENCE
OPERATIONS MANAGER
10/2009 - Present
NOPAC Talent
Winter Garden, FL
Managed projects workflow through projects' lifecycles and various
departments.
Director of internet and social media marketing. Revamped 7 websites.
Assist the President and act as liaison to department chairs
Create marketing materials and campaigns
Research and developed profitable business plans for currently ongoing
projects.
Coordinated events throughout the nation
Interviewed, hired, trained and supervised employees
SALES REPRESENTATIVE
7/2008 - 10/2009
SEPRACOR
Gainesville, FL
Recruited to sell Lunesta (sleep medication), Omnaris (nasal steroid), and
Xopenex, Brovana, Alvesco (respiratory medications) targeting
psychiatrists, pain specialists, oncologists, gynecologists, pediatricians,
pulmonologists, allergists and otolaryngologists throughout North Florida.
Challenged to revitalize an underperforming territory, acquire new accounts
and ensure the loyalty of existing accounts.
Grew territory from 67% of quota previously to 102% of quota in Q4/08, my
first quarter of production.
Increased percent-of-goal attainment of Lunesta to 104% in Q3/09.
Noted for achieving highest market share for Lunesta in District,
delivering 9.5% vs. average of 7.9%.
Delivered 113% of quota for Omnaris in Q3/09.
Earned Sales Performance awards 3 times.
Received personal recognition for expanding depth and breadth of Alvesco
in November 2008.
Successfully launched new product, Alvesco, in Q4/08 and placed in 3 depth
and breadth weekly contests.
Recognized for developing highly disciplined approach to sales including
setting weekly personal goals. Hosted numerous educational luncheons,
dinner meetings, and seminars to present healthcare advances.
GENERAL MANAGER/CO-OWNER 2003-present
CAVE EXCURSIONS EAST, INC. High Springs, FL
Engaged entrepreneurial skills to forge start-up company and become
successful business operation with world-wide customer base. Catered to
needs of technical divers by formulating customized mixed gases based on
individual needs of divers. Initiated retail gear sales, offering products
to fulfill all diver needs. Oversaw daily operations, human resources, and
financial reporting. Promoted company through sponsorship of functions and
service events within diving community.
Attained #1 retail market share for mixed gases in North Florida
territory.
Executed business plan to bring about revenue increases from $39,676 in
2003 to $265,704 in 2007.
Expanded products to include full line of diving gear, with retail side of
business producing higher profits than manufacturing side in 2007.
Redefined marketplace through innovative practice of selling gases in
cubic feet instead of flat rate.
Focused on training and mentoring 6-member team to perform at optimal
levels.
Built successful relationships with 10 key vendors to ensure product
availability for diverse customer needs.
SENIOR PHARMACEUTICAL SALES REPRESENTATIVE 1999-2003
FIRST HORIZON PHARMACEUTICAL CORP. Gainesville, FL
Represented up to 12 product lines, targeting cardiologists, OB/GYNs,
pediatricians, and family practice physicians in North Florida and Southern
Georgia. Analyzed sales data to discern accounts with most potential for
market share growth. Implemented total office call sales strategy and
extensive product knowledge to reach and motivate decision makers to
prescribe products. Delivered sales presentations to groups of up to 12
medical professionals.
Reintroduced Prenate GT with new formulation and increased market share
from 0.2% to 4.1% in one year.
Gained 24.3% market share increase for Tanafed in 12 month period.
Promoted new formulation of Tanafed DMX and reported 38% market share
within first two quarters.
Revitalized accounts in Jacksonville area by assuming additional territory
and convincing physicians to recommit to company after territory had been
previously abandoned.
Awarded Gold Pyramid Club membership in 2001 for exceeding established
goals.
Promoted to Senior Sales Representative and earned Achievement Award for
sales excellence in 2002.
EDUCATION
Bachelor of Science in Public Relations
UNIVERSITY OF FLORIDA, Gainesville, FL
INTERNET PROFICIENCY
HTML, XHTML, CSS, JAVA, PHP, Dreamweaver, iWeb, Kompozer
Social Media Marketing, SEO
Currently taking classes in Object-Oriented Programming in C and Cocoa.