CAROLINE ADAMS

** ********** ***** . *******, ** 12564

845-***-**** . ablype@r.postjobfree.com

__________________________SUMMARY OF

QUALIFICATIONS__________________________

An innovative and creative marketing professional with experience in

marketing communications, brand management, and new product development.

Extraordinary visionary and leadership skills who demonstrates strengths in

written and verbal communications. A dependable and positive team player

who contributes to the overall organizational goals.

"My work experience is extensive and my vision is focused. I engage and

embrace each day as a new opportunity and work strategically to bring

each vision into a successful reality."

____________________________________________________________________________

_________

PROFESSIONAL ACCOMPLISHMENTS

Advertising and Marketing Communications

. Cultivated favorable business relationships with magazine editors.

Served as contributing editor for Style Source Magazine.

. Secured earned media for over 15 new product launches. Authored

press releases.

. Integrated a cross-divisional media plan. Combined print contracts

that increased efficiencies and ad placements by 10%.

. Spearheaded the organization's first, one-day seminar. Ran the

program for over 200 attendees.

o Responsibilities included researching and negotiating local

newspaper and radio advertisement placements.

o Hired a Creative Freelancer and worked with Production to

create a direct mail piece, web banners, posters, signage, hand-

outs, products for sale, and all seminar related materials.

o Served as program contact.

. Budgeted and managed major trade show activity including booth

design and set-up.

. Designed, wrote, and developed direct mail brochures, flyers, and

advertisements.

. Promoted team building and performed copywriting, editing, and

webmaster functions as needed.

. Produced sales training and promotional videos.

Brand Management

. Developed cross-platform, strategic initiatives to generate

incremental revenue growth for the organization's most successful

book generating $10MM.

. Championed the first ever devotional marketplace study that directed

new product initiatives.

. Established brand strategies and cross-channel marketing plans.

Increased internal communication by presenting to Senior Management.

. Obtained management buy-in and spearheaded a program that joined

offline and online marketing and fulfillment efforts for the first

time.

. Identified revenue growth opportunities for line extension products

and alternate distribution channels by tracking industry trends and

consumer behavior.

. Spearheaded qualitative and quantitative research for new product

concepts with Consumer Insights. Implemented new product

development plans.

. Pioneered brand guidelines and produced a template used across the

organization.

. Created direct mail P&Ls for new product launches.

CAROLINE ADAMS . Page 2 . 845-855-

0288______________________________________________

Product Development

. Built a consumer product category from concept to launch. Grew it

to exceed $3MM in sales.

. Launched over 22 hairbrush and comb collections in 4 years.

Established the most profitable category within the division.

. Oversaw over 100 SKUs including forecasting, purchasing, and

inventory management. Improved efficiencies that eliminated excess

inventory and reduced overhead costs.

. Negotiated cost of goods with international vendors. Recommended

aggressive pricing strategies to maximize product profitability.

. Pioneered a new website from concept to launch. Created 49 products

to generate online sales.

. Devised new design concepts by consulting with Engineers, Stylists,

and Sales Force.

. Led packaging re-designs to increase shelf impact. Restored brand

consistency.

. Developed sales strategies, point of purchase programs, and

promotional plans with Sales Force while maintaining 40% gross

profit.

. Led cross-functional teams to develop audio products, posters, self-

study manuals, sales catalogs, and display racks.

. Initiated trademark and patent searches. Strengthened brand

integrity.

. Presented new products to Sales Force and key accounts.

CAREER HISTORY

GUIDEPOSTS, Carmel, NY

Senior Brand Manager Feb. 2009-Present

Marketing Manager Jan. 2008-Feb. 2009

Manager, New Program Development Sept. 2005-Jan. 2008

CONAIR CORPORATION, Stamford, CT

Product Manager, ConairPro July 2003-Sept. 2005

Marketing Communications Manager, ConairPro March 2001-July 2003

Assistant Manager Media Services, Creative Services Oct.1994-

March 2001

WORKBENCH, INC., New York, NY Sept.1993-Oct.1994

Advertising Coordinator

NEW YORK STATE SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS /

FOUNDATION FOR ACCOUNTING EDUCATION, New York, NY Oct. 1991-Sept.1993

Marketing Department

Customer Service Department Supervisor

MTV NETWORKS/VH-1, New York, NY Summer Intern 1990

Production Assistant

EDUCATION

Syracuse University's S.I. Newhouse School of Public Communications

Bachelor of Science in Advertising / Concentration in Psychology

Marist College

Candidate for Master of Arts in Communication

____________________________________________________________________________

_________

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate