KELLEY DUNN, MBA
**** *********** ****** *******, ******* 30076
E-Mail ********@*******.*** 770-***-****
Senior Director of Marketing with a distinguished record and performance in
business management, profitability improvement, and continued physician
growth within hospitals and clinics. Extensive experience in developing
and implementing business plans as well as recruitment strategies and
incentives.
. Experience in negotiating salaries, relocation, bonuses and buy-ins
for physicians.
. In-depth knowledge of MGMA, STARK I and STARK II, RVU's, and GMENAC
. Proven track record in a Senior Leadership Managerial role
May 2003-Present Merritt Hawkins and Associates (MHA) Senior Director of
Marketing
MHA is a 21-year-old Billion Dollar public firm, Joint Commission
Certified, providing Physician recruitment. Job responsibilities
include cold calling and consulting with Physicians, CEO's, business
managers, physician recruiters, and hospital administrators.
Partnering with physician recruiters to successfully recruit
physicians in 90-120 days while maintaining a recruiting budget set
forth prior to the search. Manage key accounts and recruiters during
the continuous recruitment cycle. Assist in developing creative mail
campaigns, internet postings, and presentations of physician
opportunities. Lead the Northeast team in developing creative
incentives to achieve recruitment goals and objectives. Everyday job
standards include 100 phone dials and a minimum of 3 hours on the
phone per day. Revenue generated for Pennsylvania continuously
exceeded monthly and quarterly goals by over 200% totaling $15.2
million in almost 6 years. 74 physicians have successfully been
placed in Pennsylvania over the past 2 years.
. "Rookie of the Year 2003"
. Promoted in February 2004 to Pennsylvania Territory Marketer
. Promoted in October 2004 to Senior Marketing Consultant
. Promoted in August 2005 to Director of Marketing for the Northeast
Region
. Most Influential of the Year 2005
. Promoted in December 2006 to Senior Director of Marketing for the East
Region
. Received "Marketer of the Year" 2004, 2005, 2006, 2007, 2008, 2009
Current clients include Temple University Hospital, Thomas Jefferson
University Hospital, Albert Einstein Medical Center, Catholic Health East,
Mercy Health Systems, West Penn Allegheny Health System, and numerous other
clinics and hospitals.
.
March 2002-May 2003 American 3 B Scientific (A3BS) Product Manager
International distributor and producer of educational anatomic products for
the scientific and physician didactic market. Principal member of the
sales and marketing team. Developed strategies for product selection,
implementation, pricing, and promotions. Represented American 3B
Scientific across the country in various trade shows, exhibitions at the
Fern Bank Science Center, and various product training's including
Biotechnology at Georgetown Medical School.
September 1997- December 2001 Home Box Office (HBO), division of AOL-Time
Warner
The nation's leading premium channel offering quality entertainment via
cable or satellite.
Account Manager, South East (1997 - 2001)
Responsible for growth and performance of HBO and Cinemax products. Outside
sales calling on VP's, Directors and C-Level executives. Managed $350,000
yearly budget for marketing, sales promotions, and incentives.
Responsibilities included managing staff of local Retail Sales Executives
throughout Southeast. Heavy outside sales calling on major corporations
i.e.; AT&T, Comcast, Charter, and AOL Timer Warner. Responsible for
developing and implementation of sales incentives and HBO/Cinemax product
training's at a transactional level. Conduct a minimum of 15 HBO sales
presentations and training's monthly
. "Great Partnership" award 1999 with Media One
. Marketer of the Year 1998
. #1 Top Gun Award 1997 and 1999
September 1990-September 1997 Longhorn Steaks Atlanta Georgia Manager,
Corporate Trainer, Key Employee, Bartender, Waitress
AFFILIATIONS/VOLUNTEER
Active member of The American College of Healthcare Executives (ACHE).
Performed volunteer work at Emory Adventist Hospital, Children's Home
Society, March of Dimes, and Integrated Health Systems. Gilda's club
volunteer 8 years.
EDUCATION
Certificate of Biotechnology Georgetown Medical School, MD
2003
M.B.A. Business Administration Florida Atlantic University, FL
2000
. MBA with emphasis in Business Studies and Tactics
Business Perspectives, Organizational Behavior, Marketing Analysis and
Executive Action, Strategic Marketing, Data Analysis and Statistics,
Venture Management
Certificate of International Business Studies Florida Atlantic University,
FL 2000
B.S. Biology/Chemistry Minor Psychology Kennesaw University, GA
1995
. 7 Years of Continuous Studies in the Biological and Chemistry arena
Pharmacology, Anatomy and Physiology I and II, Pathophysiology,
Microbiology, Nursing, Developmental, Abnormal, Applied, and
Physiological Psychology, Health Care in the US, Organic Chemistry I and
II, Human Anatomy Dissection, DNA cell extraction, Electrophoresis,
Microbiological streak plate techniques, Emory University Microbiological
Research Team.