JANICE LIMBAUGH
*** **** ****** ? Holland, MI ***24 ? 616-***-**** Home ? 616-***-****
Cell
ably72@r.postjobfree.com
OBJECTIVE
To apply my experience as a versatile copywriter and communications
professional specializing in promotional copy, broadcast scripts and
project management for non-profit agencies, commercial businesses or
corporations. Areas of focus include marketing, advertising and sales.
Knowledge and experience supported by broadcast production and event
planning.
QUALIFICATIONS
. Experienced professional journalist and project manager for
advertising, marketing and promotional endeavors.
. Extensive producing and directing experience in radio and television
commercial production.
. Executed multi-faceted campaigns to increase sales, profit margins and
fund-raising goals.
. Capable of creative project managing for promotions and marketing from
conception to completion.
. Displays interpersonal and leadership skills for public relations.
. Detail and teamwork oriented.
SKILLS AND ABILITIES
I am a creative thinker and experienced communicator with an energetic and
clean writing talent to serve a variety of audiences. My abilities include
competent project management, team collaboration, and copy editing skills.
Marketing/Communications/Journalism
. Initiated naming and mass marketing breakthrough hydrangea, Invincible
Spirit to help support The Breast Cancer Research Foundation.
. Integral in creating multiple promotional and commercial retail
campaigns, including direct mail, print and commercial advertising.
. Served on editorial board for planning and producing monthly and bi-
monthly magazine publications in Orlando, FL.
Project Management
. Planned, organized and executed television and radio productions for
commercial broadcast and corporate viewership.
. Managed multiple copy assignments and schedules in fast-paced
environment.
. Produced quality work on time and within budget.
EMPLOYMENT HISTORY
Marketing Specialist, 08/2008 - 10/2009
Spring Meadow Nursery, Grand Haven, MI
Promoted and marketed Proven Winners ColorChoice flowering shrubs to North
American garden writers, nurseries, media and consumers through magazine
articles, press releases and sales and marketing materials.
. Created trade show themes, displays and hand-out materials.
. Generated product interest and awareness through social networking.
. Supervised product and brand message in various media content.
Advertising/Marketing Copy Writer, 09/2003 - 07/2008
Meijer Great Lakes LTD, Grand Rapids, MI
Department writer for corporate retail advertising and marketing projects,
including weekly print ads, radio, broadcast and internet scripts, direct
mail pieces and in-store corporate campaigns. Also produced internal and
external corporate communication upon request.
. Scripted Meijer/United Way Corporate Campaign video which raised $2.6
million corporate wide.
. Themed successful Meijer Halloween campaign, Eat, Drink and Be Scary!
used in stores for over two years.
. Developed and created Meijer Community Rewards corporate marketing
campaign including interactive CD and direct mail.
Advertising Broadcast Specialist, 01/1997 - 09/2003
Meijer Great Lakes LTD, Grand Rapids, MI
Managed high-end retail advertising campaigns for television and radio
commercials. Executed creative directives including writing, editing and
directing. Responsible for meeting tight deadlines and maintaining
corporate brand and quality standards while building relations with ad
agencies, corporate buyers and store management.
. Served as Corporate Producer for Meijer/General Mills million dollar
Cheerios TV commercial featuring racecar driver Johnny Benson.
. Wrote, produced and directed multiple radio commercials for major
Midwest markets.
. Earned Addy Award for producing Meijer Angus Beef TV commercial.
Contract Writer and Video Producer, 01/1990 - 01/1997
Write Styles Ink, Holland, MI
Created and managed media projects on a freelance basis for non-profit
agencies, corporations and commercial clientele including DeVos Children's
Hospital, Steelcase, and Herman Miller. Responsible for producing quality
projects according to client's needs.
. Awarded National School Public Relations Association Distinguished
Achievement for producing and writing Kent Intermediate School
District public relations video.
. Wrote and produced specialty videos for Pediatric Oncology at DeVos
Children's Hospital.
. Managed multiple clients' needs including newsletter publishing, video
producing and sales materials.
EDUCATION
Bachelor of Science - Television Production 3.7 gpa
Ferris State University, MI
Associates in Applied Arts - Journalism
Ferris State University, MI
Certification - Film Production Training
Universal Studios/Valencia Community College, FL
HONORS AND ACTIVITIES
Salvation Army and Holland community volunteer.
NOTES / OTHER INFORMATION
Portfolio and references available upon request. Eligible for Michigan
Works On-the-Job-Training employer reimbursement program.