Sales Manager
Resume:
RUSSELL A. LOWERY
***** ***** *** **. • Ashland, VA 23005
ably2a@r.postjobfree.com
EDUCATION
University of Richmond, MBA Candidate
Virginia Commonwealth University, Bachelor of Science, Business Administration and
Management
EXPERIENCE HIGHLIGHTS
PRINT AND SOUND ASSOCIATES, 1995 – 2008
Marketing Manager, 2002 – 2008
• Managed the entire product line life cycle from strategic planning to tactical activities for
a private regional marketing and consulting group representing over 40 companies, with
client sizes ranging from large multi-billion dollar international companies to smaller
growth companies.
• Responsible for leveraging and combining business strengths with opportunities to
develop successful operating strategies.
• Formulated, directed and coordinated marketing activities and policies to promote new
and existing products and services, working with advertising and promotion managers.
• Specified market requirements for current and future products by conducting market
research supported by on-going visits to customers and non-customers.
• Optimized marketing communications strategy based on test results, consumer insights,
and competitive/market movements.
Leveraged learning’s across channels and lines of business
o
Ensured consistency of communications across all marketing channels
o
• Developed and implemented company-wide go-to-market plans, building relationships
with market customers, business partners, and leaders of other functional areas.
Sales Manager, 1997 – 2002
• Drove client (vendors) profitability and customer (retailer) sell through with cycle based
in-and-out programs. Result: retailer revenues increased 50% while client margins
increased from 10% to 17%
• Managed team of reps covering 9 southeastern states and established partnerships to
extend coverage throughout the U.S.
• Achieved top sales volume in the country for multiple vendors
• Increased territory sales 20% per year
• Negotiated contracts with vendors and distributors to manage product distribution,
establishing distribution networks and developing distribution strategies.
• Used sales forecasting and strategic planning to ensure the sale and profitability of
products and services.
• Advised retail customers and vendor/clients on local, national, and international factors
affecting the buying and selling of products and services.
Sales Representative, 1995 – 1997
• Selected products and accessories to be displayed at trade or special production shows.
• Coordinated and participated in promotional activities and trade shows, working with
developers, advertisers, and production managers, to market products and services.
• Top rep in company every year
• Top rep in the nation for multiple clients
• Increased sales 30% per year from
RELEVENT EXPERIENCE
GRADUATE ASSISTANT, Robins School of Business, University of Richmond, for Dr. Stephen
Tallman, E. Claiborne Robins Distinguished Professorship in Business, International Marketing,
August 2009 to Present
MARKETING CONSULTANT INTERN, Robins School of Business, University of Richmond, Strategic
Plan in Contrast Media development for Owens and Minor, Marketing Project for Kinloch Golf
Course in conjunction with Octagon Marketing Group, Value Chain Analysis and Case
Presentation for General Electric and Nike, August 2009 to Present
FINANCIAL ANALYST/INVESTMENT ADVISOR, Royal Alliance, a SunAmerica Company. Investment
advisor specializing in alternative investment strategies which included venture capital
placement and asset allocation modeling, April 1988 through December 2002
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