Customer Service Public Relations

Robert S. Sadowski, APR

**** ********* ***** . *********, ** 45305 . 937-***-**** . cell:

937-***-**** . email: ***********@*****.***

Offering: Strong written and verbal communications skills, development

and implementation of communications strategies, the ability to

drive projects to completion by working effectively across

multiple internal and external audiences, and vast media

relations experience are a few of the public relations and

communications attributes which I have to offer Johnson &

Johnson.

Experience: The Standard Register Company

Dayton, Ohio

March 2007 to July 2010

Provided comprehensive and strategic communications planning and

programming for the Industramark business unit of Standard

Register while supporting corporate public relations and

communications initiatives.

. Developed and implemented various public relations and media

relations programs and tactics, including securing and

facilitating interviews stemming from media pitches and story

placements in traditional and social media. Also provided

media support at trade shows, acted as a trade association

liaison, provided event planning support, initiated community

relations activities, and supported Standard Register de

Mexico.

. Coordinated all social media marketing efforts for

Industramark utilizing a blog, Twitter, Wikipedia, LinkedIn,

YouTube and Flickr.

. Developed a wide array of award-winning written public

relations and marketing communications pieces, including news

releases, case studies, sales force tools and scripts, by-

lined articles, electronic newsletters, training course

content, marketing collateral and advertisements. Managed

multiple agencies and interns to enhance our marketing

efforts.

. Provided brand development and maintenance for Industramark,

including branding research and concept development, corporate

image and logo development, and creating and policing brand

standards. This complete effort was recognized as the "Best in

Show" at the 2010 PRSA Dayton PRism Awards Program.

. Assisted with corporate communications strategies and

objectives, including public and media relations support as

well as proactive pitching of corporate messaging. Also

provided like support for the company's Manufacturing group

and served on the Executive Leadership Communications

Committee.

. Assisted with technical communications initiatives and

provided support around Web site design, Microsoft SharePoint

applications and HTML coding. Also provided design support for

marketing collateral and advertisements.

. Provided crisis communications support across the company.

Seapine Software, Inc.

Mason, Ohio

June 2006 to March 2007

Functioned as the global public relations lead for Seapine and

its complete line of application lifecycle management products,

providing complete public relations strategy and programming

across the organization.

. Managed comprehensive media relations efforts, facilitating

interviews and article placements with key trade publications,

general business publications, local news media, industry

analysts and trade show media.

. Developed various pieces of written public relations

collateral, including news releases, customer stories, by-

lined articles and blog entries.

. Served as editor-in-chief of the monthly customer newsletter,

ALM Insider, providing content and facilitating complete

development and production.

. Established industry thought leadership through placement of

speakers at industry events as well as through the production

of by-lined articles and their subsequent placement on leading

software development news sites and blogs. Established the

entire company as such through similar channels and by

facilitating entries into industry awards programs.

. Coordinated community relations efforts and assisted human

resources in its recruiting and outreach efforts.

. Provided public relations counsel and coaching to executive

management and various public-facing Seapine representative.

LexisNexis

Miamisburg, Ohio

June 2003 to June 2006

Functioned as the public relations lead for LexisNexis

Litigation Services, the North American Legal Markets Large and

National Law organizations, and the LexisNexis Librarian

Relations Group, providing extensive strategic public relations

support and aggressive media relations.

. Developed and executed public relations plans and programs for

key product roll-outs and company announcements.

. Sought-out and capitalized upon opportunities to position

LexisNexis and its executives as industry thought leaders.

. Managed public relations staff and multiple agency

relationships.

. Developed and distributed news releases, by-lined articles and

customer case studies to secure media coverage and interview

opportunities.

. Provided extensive trade show media relations support,

including media pitching and securing interviews.

. Provided crisis communications support, particularly around

disasters affecting customers.

. Provided public relations counsel to business unit leadership

and the Librarian Relations Group.

. Received the Cy Young Pitching Award in 2004 and 2005 from

LexisNexis Corporate Communications as the best media

"pitcher" on the public relations team.

The Reynolds and Reynolds Company

Dayton, Ohio

July 1998 to May 2003

Functioned as the primary day-to-day public relations point

person for the company, identifying and executing upon hard news

and thought leadership opportunities.

. Developed and executed proactive public relations campaigns

for corporate and strategic business unit initiatives,

including aggressive media relations, white paper development,

and testimonial/case study production.

. Provided public relations and media relations support for

trade shows.

. Provided on-going support for customer wins, product news, and

other company announcements.

. Provided public relations support to Reynolds and Reynolds

(Canada) Limited.

. Supported Reynolds' existing and growing international

presence.

. Provided guidance to our public relations counsel and agency.

Provided internal communications support as a beat reporter for

Reynolds World On-line.

Developed and executed proactive processes/technological innovations

for Communications in the areas of media relations, news

gathering and an on-line media room.

Provided public relations support for all facets of

Communications, including Marketing Communications, Associate

Communications, Community Relations and the Internet/intranet.

Dayton Area Board of REALTORS

Dayton, Ohio

April 1994 to June 1998; Newsletter Editor to December 1999

Local: Wrote, designed and published the board's monthly

publication; wrote news releases, speeches and articles for

board officers, including a weekly column published in the

Dayton Daily News; oversaw the Communications Committee and

acted as a co-liaison for the Affiliate and Social Events

Committees; oversaw all media relations, including news

conferences; assisted in the development and administration of

the board's Internet site; developed the Dayton Ambassador

Program, which won two national awards.

State: Member of the Marketing Task Force of the Ohio

Association of REALTORS (1995); served as a member of the

following committees: Communications (1994-98); Community

Development (1994-98); Association Executives (1994-98);

Business Technology (1997); Legal Issues (1998); and

Professional Standards (1998); received Award of Excellence from

the Women's Council of REALTORS for the "Economics of Home

Buying" program.

National: Member of the Communication Committee of the National

Association of REALTORS .

Monarch Marking Systems

Dayton, Ohio

August 1993 to April 1994

Assumed lead role on the Administration Training Module by

working with Customer Service on diagramming, writing

instructions and providing examples; provided extensive support

for the Management Communications Skills Workshop; created,

edited and published the Diversity newsletter; provided desktop

publishing support for the Manager of Service Training, editing

course catalogs and schedules.

Education: Bowling Green State University

Grade Point Average: 3.85

Degree: Bachelor of Science

Major: Public Relations, Department of Journalism (4.0)

Minor: Political Science (3.85)

Professional

Affiliations: Public Relations Society of America

. Chapter Ethics Officer (2009-present)

. Accredited Public Relations (APR) by the Universal

Accreditation Board (2006)

. Completed Public Relations Accreditation Preparation Course

(2005)

. Chapter Immediate Past President (2002)

. Chapter President (2001)

. Chapter President-Elect (2000)

. Chapter Treasurer (1998-99)

. Chapter Community Service Committee Co-Chair (1997)

. Member since 1994

. Awarded numerous PRism Awards, including 2010 Judges' Choice

Award

International Association of Business Communicators

. Chapter Communications Committee (1995)

. Member 1995-96

REALTORS Political Action Committee

. Capitol Club (1995-98)

. Member 1994-98

The National Journalism Society of Kappa Tau Alpha

Volunteer: Knights of Columbus

. Newsletter Editor (present)

. Member (2009-present)

Association of Southeastern Ohio Real Estate Boards

Designed and published bi-monthly newsletter

Miami Valley Home Buyer Fair

Planning Committee (1997 and 1998)

Bowling Green State University Mass Communications Week

Public Relations/Marketing Speaker for 2001 and 1997 programs

References and portfolio available upon request

Contact this candidate