Sales Marketing

*** ********* ** ( Salisbury, MD ( *****

443-***-**** ( **********@*****.***

Kenneth L. Watson

objective

Seeking an employment opportunity to take charge and maximize

my potential in providing services to clients and maximizing

company profitability by creating and maintaining brand

awareness.

education

1995-1999 Salisbury University

Salisbury, MD

B.A - Marketing

EMPLOYMENT

Present Wells Fargo Advisors

Salisbury, MD

Financial Advisor

. Currently in possession of Series 7, Series 66 and Maryland

health/life insurance licensures

. Obtain referred leads within a defined market

. Attract new and secure existing business/personal

relationships

through market analysis, strategic planning, direct/channel

marketing, cold-calling, and seminars

. Review accounts on a regular basis to ensure compliance

with internal and external policies, guidelines, rules, and

regulations

. Analyze information and prepare plans best suited to

individual client's requirements

. Perform/direct review of all financial reports and

respond/resolve problems as necessary

. Create, implement, and continually review a business plan

that includes strategies designed to help clients pursue

their long-term goals

. Devise and execute business development strategies to

attract and acquire new clients in addition to generating

and following-up on leads

. Achieved client satisfaction and loyalty through excellent

service

2008 - 2009 Merrill Lynch Salisbury,

MD

Financial Advisor

* Series 7, Series 66 and Maryland health/life insurance

licensures

* Work with prospective and existing customers to assess

financial needs by conducting in-depth reviews of clients'

financial circumstances and future goals

* Analyzed information and prepared plans best suited to

individual clients' requirements

* Create, implement, and continually review a plan that includes

strategies designed to help clients pursue their long-term

goals

* Review accounts on a regular basis to ensure compliance with

internal

and external policies, guidelines, rules, and

regulations

* Devise and execute business development strategies to

attract and acquire new clients

* Achieved effective market growth through prospecting using

such methods as; seminars, cold-calling, cold-walking,

direct mail, trade sows, and excellent presentation skills

2000 - 2008 The Sherwin-Williams Co. Berlin,

MD

Marketing Manager

* Develop and implement company market plan based on market

conditions, company mission and financial/budget objectives

* Conduct periodic market research studies to assist in

developing marketing plans and strategies for the company

* Make outside sales calls to support the market development

plan

* Assist in obtaining master and product specifications with

architects and engineers

* Perform/direct review of all management/financial reports and

respond/resolve problems as necessary

* Determine staffing needs, recruit company employees, and

establish work schedules as appropriate

* Determine employee training needs and implement training as

appropriate

* Ensure that employees perform at a level appropriate to meet

company objectives by clearly communicating assignments and

expectations, conducting performance appraisals and

administering discipline as required

* Developed financial models including forecasting, margin

analysis and pricing policy

* Demonstrated competencies in writing and successfully

executing multiple business plans

* Showed decisive leadership and proven ability to face

challenges head-on and execute sound decisions while directing

product launches

* Assisted in credit collections and opening new

commercial/retail accounts

* Determined adequate credit limits

SUMMARY OF QUALIFICATIONS

A Master's Club Spectrum of Excellence Award Winner with a proven record of

high performance in the areas of sales and marketing. A highly motivated,

inspired, and self-driven individual with a good business/work ethic and

the ability to multi-task. A seasoned and accomplished marketing

professional with broad retail marketing experience, encompassing strategic

planning, creative development, direct marketing, public relations, sales

promotion and visual merchandising, with the ability and skill set to

provide creative, innovative, enthusiastic and forward thinking leadership

in a team environment. Skilled in effective sales/marketing communications,

business partnership development, team building, mentoring, sales-

forecasting, budgeting, and P&L Management. Positive thinking, self starter

with extraordinary interpersonal skills and a passion for people and the

community.

ACTIVITIES__________________________________________________________

Alpha Phi Alpha Fraternity INC., Treasurer for DOL Chapter/Board of

Directors

Salisbury Chamber of Commerce

American Marketing Association

Contact this candidate