Sales Manager

KENNETH W. PLAYER

* ******* ***** *'Fallon, MO **366

636-***-**** (H) ? 636-***-**** (C) ? ablwqq@r.postjobfree.com

FOOD BUSINESS PROFESSIONAL

A food business professional that cultivates and nurtures the business

development process for sustainable bottom-line growth. The ability to

leverage a diverse base of expertise for continuous identification,

qualification, development and commercialization of new business

opportunity . Have enhanced the value of a specialty food ingredient

business with a 283% increase in revenue, 317% increase in margin and 471%

increase in EBITDA. Developed and executed a go to market strategy with a

value add product line. Focused a core technology positioning that

consistently delivered double digit growth in nutrition, breakfast and

convenience bar markets. Created and launched novel value add products

that aligned with Fortune 100 brands and new market channels. These highly

recognizable brands and channels continue to demonstrate double digit

growth.

Key core competencies include:

Strategic Planning and Sales Execution Market

Analysis and Business Development

Business Agreements and Contract Negotiation

Experimental Design and Product Development

P&L Management Quality and Technology

Leadership

Customer Relations and Service Leadership Acquisition

Assessment and Business Integration

PROFESSIONAL EXPERIENCE

SENSORYEFFECTS FLAVOR SYSTEMS Bridgeton, MO. 2008 -

June 2009

Served as Sales Manager, CAT Manager, Operations Manager, and Business

Development Manager. Lead executive group with the due diligence, contract

manufacturing, and integration of the Kalva Corporation.

WILLIAM HENRY GROUP 2006 -

2008

Business Development and Management Consultant to the Food and Beverage

Industry.

> Developed and executed business plan for private retail bakery

business to enhance B2B catering sales.

> Created and implemented market development plan for beverage

ingredients.

> Blommer Chocolate Company - established Organic Chocolate Business

Plan.

> Postulated a vertical integration plan for a direct to retail

confectionery marketer.

CLASEN QUALITY COATINGS INC. Middleton, Wisconsin 1998 -

2006

Responsibilities: Primary leadership role in the business development of

CQC that fulfills the customer needs through innovative coating and

inclusion ingredient solutions. Identify, qualify and develop niche markets

that are value add and sustainable. Establish long term relationships and

supply agreements with key strategic customers. Double the value of CQC

every five years.

Accomplishments:

> Developed in excess of $25mm in revenue in the convenience/nutrition

bar segment.

> Established peanut products market leadership with $6.75mm of

exclusive new business development.

> Expanded the use of coatings into the cereal channel with $1.25mm in

gross sales.

> Organic sales growth of $5.3mm with traditional strategic customer

base.

> Transformed sales group from primarily broker to primarily direct.

> Established multi-tier sales program with all strategic accounts that

enhanced CQC's value proposition.

> Consistently exceeded a CAGR of 25% EBITDA

> Executed long term supply agreements with strategic corporate brands

in '04/'05.

> Established a seven figure competitive advantage with long term

commodity contracts for '05/'06.

Kenneth W. Player

Page 2

AC HUMKO CORPORATION, Memphis, TN 1987 - 1998

National Sales Manager 1995 - 1998

Responsibilities: Develop and execute the sales plan for the $450 million

food ingredient business unit with a core focus on fats, oils, non-dairy

creamer and cheese products. Direct regional sales managers in business

development and value added sales execution. Integrate new business

acquisitions into the business unit. Leadership role in cross functional

teams to facilitate new product development, operational process

development, cost reduction, business development and strategic planning.

Accomplishments:

> Consistently achieved double digit growth and exceeded plan.

> Generated $1 million in operating profit with new product launch in

1996.

> Successfully integrated three business acquisitions that exceeded plan

1996-1998.

> Doubled the volume and operating profit of specialty cheese product

line.

Marketing Manager (Abitec Food Ingredients / AC Humko) 1993-1995

> Member of the executive management team that divested the tropical

fats and oils business to Aarhus, Inc.

> Member on the executive committee that developed the capitalization

plan for new fractionation technology.

National Sales Manager (Abitec Food Ingredients / Karlshamns / CCP Co.)

1987 - 1993

> Successfully launched new fractionated coating system that attained

45% market share in just 2 years.

> Attained and exceeded market share and profit objectives from 1989 -

1993.

DURKEE INDUSTRIAL FOODS CORPORATION, Cleveland, Ohio 1982 -

1987

International / National Technical Service Representative

> Successfully commercialized 2 consumer brands that generated over $14

million dollars of new revenue.

WARD FOODS, Philadelphia, Pennsylvania

1978 - 1982

Laboratory Manager / Analytical Chemist

EDUCATION

Bachelor of Arts in Chemistry - Temple University, Philadelphia,

Pennsylvania

Concepts of Selling, SCM Corporation Art of Negotiation,

SCM Corporation

Interpersonal Sales Skills, SCM Corporation Strategic

Sales Planning, CCP Co.

Corporate Leadership, Masi Motivational Breakthrough

Six Sigma, U.W. - Madison

PATENTS

Soybean Oil Filler Creams US 4834991

05/30/89

Lipid System for Filler Composition US 4826696

05/02/89

Shelf Stable Spreadable Coatings US 4762725

08/09/88

Lipid System for Filler Composition US 4753812

06/28/88

Shelf Stable Squeezable Composition US 4748041

05/31/88

Cookie Filler Compositions US 4711788

12/08/87

Savory Flavored Baking Chips US 4643907

02/17/87

Hard Butter Compositions/Emulsifiers US 4524086

06/18/85

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