Sales Manager

Geoffrey R. Lewellen

**** ******** ***** ********: 608-***-****

Waunakee, Wisconsin 53597 Email:

********.********@*****.***

Marketing and Management Professional

. Forward-thinking leadership at General Motors, managing staff and

groups of up to forty-eight.

. Award winning, marketing, advertising and promotions professional.

. Extensive experience planning and running local and regional

promotional events.

. Skilled at market and demographic analysis, gaining consumer insight,

creating innovative strategic and tactical business plans and

following-thru on implementation to ensure success.

. Communicator of corporate vision and brand strategies to maximize

marketing and sales impact.

. Creator and leader of marketing groups, bringing business owners

together for combined advertising and promotions.

. Experienced in directing ad agencies including creative, media buying

and agency reviews.

. Managing marketing budgets from $500,000 to over $2 million.

. Consulting with over two hundred business owners, creating marketing

campaigns, financial and operations analysis, and implementing action

plans to improve sales, profits and ROI.

. Digital media consultant on web-site best practices and fast customer

responsiveness.

. Capable leader/excellent communication skills/presentation skills/team

builder.

. Customer Satisfaction systems and training.

WORK EXPERIENCE - GENERAL MOTORS

DISTRICT SALES MANAGER - North Central Region (2007 to present)

Madison, WI

. Consultant and Manager to Buick, Pontiac, GMC dealers in S.

Wisconsin & N. Illinois.

. Number 1 sales performance in US (June 2009). #1 in North Central

Region (April 2009).

. Formed and managed dealer marketing groups in Madison, WI and

Rockford, IL, with budgets in excess of $500k.

. Strengthened dealer network by facilitating dealer purchase

agreements in key markets.

. Increased Customer Satisfaction 10.8%, internet usage and cut

response time to customers in half.

. Winner of Certified Used Vehicle sales contest 2007 and 2008, using

innovative marketing.

REGIONAL COMMERCIAL TRUCK SALES MANAGER (2004 to 2007)

MI & OH

Increased business-to-business sales of Chevrolet and GMC commercial

trucks, 17%.

Trained dealers on web-based inventory, and customer retention systems

for B2B sales.

Created ten Area sales contests and promotions to keep dealers focused

on surpassing monthly objectives, only division of GM actually posting

sales increases.

Significantly improved co-op advertising share of voice 14%. Managed

annual marketing budget.

Recruited dealers in key new market areas in Toledo, Detroit and

Flint.

AREA SALES MANAGER - North Central Region (2001 to 2004)

Detroit, MI

Provide supervision and leadership for GM dealers in high volume, high

impact market.

Increased sales 12% above Regional averages. Ran successful Work

Truck promotion.

Developed cross-functional teams to identify opportunities, formulate

solutions and increase profits.

AREA SALES MANAGER - South Central Region (1999 to 2001)

New Orleans, LA

Supervised dealers for all GM divisions in key territory covering

south LA, MS, AL and FL.

18% sales increase in 1999, more than twice the Regional avg., during

year-long truck shortage.

Conducted thirteen major Area Sales Contests, maximizing dealer

enthusiasm.

Organized sales training class resulting in best Customer Satisfaction

increase in Region of 14%.

Chevrolet Soccer Tour and Safe Kids Program improving dealers' local

community involvement.

Developed creative marketing newsletters to keep dealers thinking

outside the box.

FIELD EXECUTIVE - Oldsmobile Division (1998 to 1999)

New Orleans, LA

Sales and Business operations consulting to largest Oldsmobile dealers

over entire Gulf Coast.

Posted all time sales record in 1998.

Negotiated 4 year contract to make Oldsmobile the official car of both

the Sugar Bowl (including national championship game) and Senior Bowl

game beating Honda and Toyota.

FIELD EXECUTIVE - Oldsmobile Division (1995 to 1998)

Lansing, MI

Increased sales effectiveness to 346.1% of national average.

Promoted to largest Oldsmobile market in the US.

Leader of Dealer Marketing Group for TV, newspaper, outdoor and radio

advertising.

Held 1996 Oldsmobile Classic/LPGA golf special sales promotion, 61%

sales increase.

OFFICE SUPERVISOR / ZONE OPERATIONS MANAGER (1992 to 1995)

Cincinnati, OH

Distribution Management: Annual sales of 50,000 cars and trucks to

Olds Dealers in OH, KY, WV & IN.

Managed 4200+ car warehouse, distribution and shipping.

Developed sales and inventory tracking system later used by other

regional offices.

Achieved $420,000 annual cost savings by negotiating regional

warehouse/shipping contract.

Annual sales increase 1992 to 1995 at 145% of national avg., best

increase in US of 14% in 1994.

Managed largest special event fleet in country for life-style

marketing (1,200+ cars annually).

Oldsmobile Scramble Golf Promo-set up over forty local amateur golf

tournaments, most in nation.

Founding member of Cincinnati Auto show.

Office Supervisor:

Supervised Cincinnati Zone office staff of 10. Used job skills

analysis to re-define jobs and cross-functional training to increase

employee's abilities, motivation, satisfaction and team orientation.

OTHER EXPERIENCE

SOUTH BAY SHORES CONDOMINIUM ASSOCIATION - Highland, MI

President 2005, Vice President 2004 of 62 home neighborhood

association.

MEADOWBROOK HOMEOWNERS - Mandeville, LA

Compiled and presented property tax study to Parish tax board,

resulting in 20% decrease in property taxes.

EDUCATION

MBA - EMORY UNIVERSITY: GOIZUETA SCHOOL OF BUSINESS

Atlanta, GA

Major in Marketing and Finance.

BA-VANDERBILT UNIVERSITY:

Nashville, TN

Major in Economics and Business.

AWARDS

GM Mark of Excellence Award (1998 thru 2008) - Award given to top 10%

managers nationally.

District Manager of the Year Award

GM National Marketing Award

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