Career Profile

Dedicated, accomplished, and results-oriented publicist with proven

expertise in concept development and capturing target attention to

accelerate expansion, increase revenues, and improve profit contributions.

Demonstrate ability in enhancing and implementing effective advertising

copy, insight identification, script writing, press releases, web content

and proofreading. Excellent knowledge of the US Hispanic and Latin

American markets.

Ability to prioritize and handle many tasks at the same time. Bilingual in

English and Spanish.

Key Strengths

Concepts Development Public relations Artists Management

and

booking

Copy and film editing Marketing & events Proofreading

production

Professional Experience

JIS Management- Miami, Fl

Project Manager Jul 2008- June 2010

. Supervised and execute remodeling plans at company's contract sites (

specialized in hospitals remodeling: Baptist, Mercy, Jackson, etc.

. Coordinate with hospital Managers and subcontractors daily schedules,

work status and deadlines.

. Ensure a clean, disinfected, bacteria and dust free environment

before, during and after daily work.

. Managing of sub contractors crew, guide and supervise their operations

and safety codes.

Startouch film & arts ( Miami, FL

Copywriter/producer April 2005- May 2008

. Effectively managed the Creative and Production department, resulting in

successful company growth.

. Promoted the company image and managed the positioning of all

advertising material and web site; conducted comprehensive marketing

research for the company

. Script writing for TV commercials, Institutional videos for websites

and Training Videos.

. Created successful campaigns, that generated and increased sales of our

costumers

. In charge of film coordination and production

. Final Cut Pro video editing

Mccann Erickson ( Lima, Peru

Copywriter Jun2003-Feb 2004

. Managed accounts such as Coca-Cola, Domund (non profit ecclesiastic

organization) and Plaza Vea (Peruvian market store).

. Translation to scripts in Spanish from outside campaigns (Coca-Cola)

.

. Developed concepts and ideas for print ads, TV spots, micro sites,

campaign activations and Below the line concepts.

Imagina Advertising ( Lima, Peru

Copywriter Sep 2001-Mar 2003

. Managed a variety of accounts like Cementos Lima ( 1st Cement and stucco

producer in Peru), K-othrine (bug killer) and Gen-far ( Generic medicine

products).

. Press releases, brochures and promotional material created for our

clients

. Successfully strengthened company image; expanded brand and increased

company workflow and creativity

. Acquired several new accounts and made brand recognition of Gen-far

generics in the market

3 Studio (Events & photostudio) ( Lima, Peru

General Manager- Co owner July 1999-Aug 2001

. Production coordination (outdoors or studio location)

. Set up camera, film and lights for the shootings

. Prepared the products or models to follow the campaign design and color

pallet

. Events organization and production

. Artist managing and booking of Peruvian rock bands:

Camar n Jackson

Madre Matilda`

Stage managing of Pedro Suarez Vertiz ( popular rock artist in Peru)

BMG record label ( Lima, Peru

Advertising and Promotions Assistant Mar 1998-jun 1999

. Developed Marketing and communications Strategies for company's accounts

(all BMG's artists and music bands)

. Prepared promotional agendas (Media Showcases, press conferences, TV

and radio performances for BMG's artists touring or in promo at Per .

. Created, wrote and produced promotional spots about new releases and

events.

. Planned the accounts promotion and directed them to target by press

releases, magazine ads and radio spots.

Education

Bachelor of Science in Advertising

Peruvian Advertising Institute (IPP) ( Lima, Peru

Professional Affiliations

Member, IAA International Advertising Association

AMA Affiliated with the American Marketing Association

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