ALLAN A. ERIKSEN

***** ********* **** . ********* ****, CA 92234 and Los Angeles

323-***-**** . ablvhe@r.postjobfree.com

MERCHANDISING AND AUTOMATED REPLENISHMENT EXPERT. A SUPPLY CHAIN,

PLANNING, ALLOCATION AND WORKFORCE MANAGEMENT STRATEGIST WITH MULTI-

INDUSTRY GLOBAL EXPERIENCE. A passionate and highly accomplished leader

with vast progressive experience with multiple retailers corporately, in-

store, multi-unit store management. A supply chain strategist in

replenishment and allocation, inventory optimization, merchandising

(visual, plan-o-grams, marketing, and merchandising presentation),

operations, Third Party management, and as a supplier/vendor creating and

executing strategic and innovative worldwide in-store merchandising and

supply chain solutions, etc.

KEY SKILLS AND ATTRIBUTES

. Passionate, Strategic, Drive for Results Thinker . Business

Reporting & Analysis

. Contract Negotiations . Cross Functional

Organizational Agility

. Leading, Training & Mentoring Highly Successful Teams . Automated

Replenishment Expert

. Solutions Provider . Supply Chain and

Merchandising Architect

PROFESSIONAL ACCOMPLISHMENTS

Shake It Up Nutrition - Specializing in Cellular Nutrition and Weight

Management

- Owner, 2009 to present

WARNER HOME VIDEO (WHV), Burbank, CA 1997 - 2009

Held positions of increasing responsibility for this leading broad-based

entertainment company and provider of home entertainment software;

developed, implemented and trained "best in class" global retail

merchandising strategies in multiple stores for multiple retailers and the

global liaison for merchandising.

Director of Sales Merchandising 2007 - 2009

- Increased sales in many retailers by strategically identifying,

developing, and implementing WW marketing and merchandising solutions.

Collaborated across WHV divisions and retailers to create merchandising

strategies.

- Increased WHV's ability to fund fixture retrofits and POP merchandising

improvements for retailers. Developed and coordinated the enhancement of

logic to determine the justification and ROI for funding "re-fixturing"

solutions to retailers resulting in improved sales, WHV market share, GM

ROI and customer experience.

- Doubled potential revenue for inactive and stale inventory by enhancing

liquidation processes.

Director of Field Merchandising 1997 - 2007

- Increased longevity, sales, market share, GM ROI by developing and

expanding field merchandising activities for pre-recorded software with 5

direct reports and several indirect reports.

- Directed the internal and external coordination of merchandising

activities with field and corporate sales staff, communications, marketing,

senior management, operations, and the supply chain including automatic

replenishment systems in WHV's highly matrixed and cross functional

organization.

- Reduced merchandising expenses by >$6MM annually within 2 years of tenure

by changing the static merchandising philosophy, and artfully negotiating

and refining third party vendor contracts.

- Introduced and developed the use of handheld computers to capture and

transmit data from 3RD party providers to field reps and the studios;

developed numerous state of the art reports now considered to be industry

standard to improve our ability to hold third party providers accountable

and improve execution.

- Co-founded the Multi-Studio Field Merchandising task force; creating a

partnership approach to managing 3RD Party providers using a multi-studio

syndicated merchandising methodology

- Instrumental in the strategic development and execution of the DVD re-

fixturing program for Circuit City. In retro-fitted test stores, the

results showed a 40 lift in POS.

TARGET STORES, Minneapolis, MN 1994 - 1997

Directed day to day operations and supervised numerous teams for this

prominent leading upscale retail discount chain

Assistant Store Manager

- Provided leadership direction for merchandising, staff development;

consistently achieving sales, shrinkage, payroll targets in this highly

competitive, fast-paced environment; managed 7+ direct reports

- Represented district as the liaison for key sales initiatives including

guest service strategies, replenishment systems, sales and visual

merchandising.

- A member of the District Audit Team ensuring compliance to Target

policies and procedures

DAYTON HUDSON CORPORATION, Division of Target, Minneapolis, MN 1988 - 1994

Directed and provided leadership for the Merchant Information Office (MIO)

and staff responsible for the replenishment of all basic stock items using

the Inventory Forecasting and Replenishment Module (INFOREM) driven by IBM

for this high-end department store chain; basic stock represented 25% of

the entire open-to-buy.

Director, Merchant Information Office

- Elected President, Midwest INFOREM users group; improved software

functionality as a liaison between users and IBM by providing

recommendations for "business right" INFOREM enhancement opportunities.

- Developed and provided technical and systems training for INFOREM use to

>70 users and vendors

- Increased sales and improved turnover as the liaison for the merchandise

transfer system moving product daily from warehouse locations to stores

ensuring key items were 100% in stock and replenished as appropriate.

THE BROADWAY DEPARTMENT STORES, Los Angeles, CA 1987 - 1988

Directed staff of 9 engaged in the purchasing and distribution of

merchandise for 43 stores for this department store division of Carter,

Hawley, Hale, Inc.

Senior Manager, Staple Stock Division

- Responsible for 24% or $275MM of the open-to-buy; provided leadership for

highly computerized inventory management system improving the in-stock

condition of staple inventory to 98%.

- Prepared monthly budgets recommended to senior management and implemented

strategy changes based on performance results boosting sales and inventory

efficiencies.

DONALDSON'S DEPARTMENT STORES, Minneapolis & Brookdale, MN 1975 - 1987

Held numerous positions with increasing levels of responsibility for this

division of Allied Stores, Inc.

- Personnel & Operations Manager 1985 - 1987

- Operations Manager (Flag Ship Store and Corporate offices) 1984 - 1985

- Corporate Merchandising Information Manager (Corporate offices) 1978 -

1984

- Department Manager (Brookdale Store) 1975 - 1978

- Directed all aspects of HR and Operations with managerial oversight and

support for department managers, payroll, and employee development for 250

- 400 FT and PT employees; Managed HR and Operations staff of 25.

- Built Donaldson's first manual replenishment system and directed a staff

of 8 replenishing all basic stock merchandise increasing basic in-stocks to

98%; Subsequently coordinated the automation of this system.

- Created, directed and coordinated complex financial business data

analyses providing recommendations to procurement and senior management;

coordinated the preparation of analyses for unit store and buyer reviews.

- Member, Corporate Policy Review Board, setting and updating internal and

external policies and procedures

UNITED STATES ARMY, Mons, Belgium 1971 - 1974

Served in the Supreme Headquarters Allied Powers, Europe (SHAPE), NATO;

supervised and directed Joint Services International Documents Control

Division

- Sergeant in Charge, International Documents Control, supervising the flow

and processing of NATO military correspondence and US international mail

and registered documents control

- N.A.T.O. Security clearance

- Runner-up, American Spirit of Honor medal (awarded to 1 national winner

and 1 runner-up) recognizing outstanding military achievements

- Vietnam-era veteran; honorable discharge

EDUCATION

ST. CLOUD STATE UNIVERSITY, St. Cloud, MN 1971

Bachelor of Science, Major in Management & Finance

OTHER

Board Positions:

- Historic Lafayette Sq. Neighborhood Association (Member, serving 10-yr.

term).

- Powderhorn Park Neighborhood Association (Board Member, serving 10-yr.

term)

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