Sales Management

Mark V. Lundgren

***** ******* ***** **** 904-***-****

Jacksonville, FL 32223 ablvgq@r.postjobfree.com

Professional Summary

Performance driven Sales and Business Development Professional with over 18

years of experience in the Grocery Industry, focused on Consumer Packaged

Goods. Managed go to market strategies in both DSD and warehouse channels

of distribution. Business strengths and experience include:

Sales and Profit Growth Trade Management Annual Business Planning

Category Management Strategic Development Broker Management

Sales Forecasting Direct Report Management Relationship Building

Professional Experience

Schwan's Consumer Brands 1991 - 2009

Manufacturer and marketer of frozen food products for the grocery channel.

Brands include Red Baron, Freschetta, and Tony's pizza, Mrs. Smith's and

Edwards frozen pies Larry's Potato's and Asian Sensation egg rolls and

appetizers.

Sales Director, Publix Supermarkets, Jacksonville, FL (2006 - 2009)

Managed DSD and warehouse combined annual gross sales of $35M.

. Exceeded annual sales plan by 1-5%, achieved while working within trade

targets.

. Developed go to market strategy and executed annual sales and trade

plans.

. Drove Sales and Profit improvement by more efficient trade planning and

execution.

. Improved forecast accuracy to +/- 10% using historical data tied to price

points and delivery weeks.

. Reconciled scan backs, deductions and closed promotions reducing average

days outstanding to 20 days or less.

. Analyzed data with Category management team to develop fact based sales

decks and plan-o-gram recommendations resulting in new product placement.

. Collaborated with Sales Operations team to examine market conditions,

explore opportunities and develop solutions.

. Evaluated shelf space and managed product assortment best practices

resulting in shelf presence of most profitable and best selling product

offerings.

Account Executive, Jacksonville, FL (2000 - 2006)

Managed DSD and warehouse combined annual sales of $20M for Winn Dixie

Corporate, Harvey's Supermarkets, All American Grocery, Wayfield Foods,

Admax, and AG Baton Rouge.

. Increased Sales in all accounts up to 20%, implementing new ad and

promotional strategy.

. Supervised and coached two Account Managers with annual sales of $7M.

. Developed market strategy to align with Schwan's and customers

objectives.

Key Account Manager, Orlando, FL (1994 - 2000)

Managed gross annual sales of $8M for three Divisions of Winn Dixie

(Jacksonville, Miami, and Orlando) Harvey's Supermarkets, and Albertson's

Florida, including smaller grocers located in Florida.

. Developed and managed Business Plan including sales and trade budgets for

all accounts.

. Presented ads and promotional activity to drive sales and motivate Sales

Operations team at depot meetings.

. Awarded 1998 profit contest winner.

Military Account Specialist, Montgomery, AL (1993 - 1994)

Responsible for managing growth in commissary and non-commissary accounts

in Alabama and the Panhandle of Florida. Cultivated and grew new accounts

on those Military installations.

. Integrated new ad, promotional and demo strategy for commissaries,

resulting in a sales increase of 600%.

. Implemented new temporary price reduction strategies at non-commissary

accounts.

Professional Experience Prior to 1994:

Schwan's Consumer Brands

Route Sales, Montgomery, AL

Bob Jones Company

Food Broker Retail Representative, Grand Rapids, MI

Education

Bachelor of Arts, College of Business, Michigan State University, East

Lansing, MI

Professional Affiliations

North Florida Frozen and Refrigerated Food Association (NFFRFA)

Contact this candidate