Manager Marketing

Nicole Parno

* * ** *******, ****** Santa Ma rgarita, CA 92688

T elephone 949-***-**** E-mail ablvan@r.postjobfree.com

Objective

To secure employment with an organization that is passionate about its

work

and whose employees love what they do.

Skills

E xperience

Volunteer 2005-present

I n 2005, I reti red my photography business in order to spend more time

t aking care of my family. Du r ing that time, I continued working in

volunteer roles which included but are not limited to: co-organizing

events for Saddleback Valley Community Chu rch such as “Santa Ana

D ay” in which we gathered and gave out boxes and supplies to

t housands of families; fostering children for Orange County Social

Services; co-founding and co-leading “Oh Snaps!” - a photography

m inistry for Jr. H igh School and H igh School students at Saddleback

V alley Community Church; co-leading and organizing meetings, studies,

e tc. for a women’s small group Bible study; working with various

t eachers as a room parent at a local elementa ry school which entailed

c reating rosters, organizing events, fundraising, etc.; assisting coaches

for AYSO Girls’ soccer teams; and providing assistance as a team

p arent, dugout mom, and assistant coach for RTGSA Girls’ softball

t eams.

O wner/Photographer & Ma rketing Manager – N icole Grady Photography

2001-2005

I began my own photography business in 2001 and ran it independently

a nd successfully for 5 years. My prima ry markets were in the construction

a nd sports industries. As with any self-r un, small business, I was in charge

of everything from the actual photography process to ta rget-marketing,

c reation of p rint and internet-based marketing collateral, acquisition of

p hotography equipment, billing clients, t racking expenses, managing the

company budget, etc. I was able to utilize my marketing skills from

p revious employment as well as my university education to communicate

c learly and professionally w ith clients and potential clients via telephone,

e mail and mail. I n addition, having a fi rm foundation in advertising and

p ublic relations enabled my business to succeed and grow over the years.

Ma rketing Coordinator – Snyder Langston 1999-2001

I n this role, my p rima ry responsibility was to assist the VP of Ma rketing in

capitalizing on prospective business opportunities. To this end, I assisted

i n the creation and distribution of marketing collateral, including videos,

staff resumes, and qualifications and proposal literatu re. I n addition, I

collaborated with our I T staff in keeping the company website fresh;

i nitiated and created a 4-page, color newsletter that was pr inted as well as

d istr ibuted on the web for both inte rnal and external PR; commissioned

p hotographers for completion photographs of va rious projects for use in

n ewsletters, advertisements, press releases and videos; visited

construction sites regularly to photograph progress and events; worked

c losely with an external PR agency to create and distribute press releases

a nd monitor placement in the media for quality of coverage and damage

control; and took the lead in coordinating special events such as the

company’s 40th A nniversary, annual meetings, and construction site events.

Owner/Photographer & Ma rketing Manager – Natu ral Focus, I nc. 1993-

1999

I n my fi rst attempt to start and r un my own photography business while

being a stay-at-home mother with young children, I successfully

p hotographed, marketed and sold nature photography in the Pacific

N orthwest. My previous employment and education provided me w ith the

n ecessary skills in marketing, public relations and advertising to make

t his small business a success.

Account Executive – Bistolas Associates, I nc. 1993-1994

At Bistolas Associates, I managed Public Relations accounts from

beginning to end which involved but was not limited to client inte rviews;

m arket research; press release and a rticle creation; coordination of

p hotography; editorial relations; media monitor ing; and follow-up with

c lients.

M a rketing Manager & P roduct Manager – Strata, I nc. 1992-1993

As Ma r keting Manager for Strata, I nc., I developed and maintained

excellent relations w ith inte rnal staff, resellers in the U.S. and abroad,

e ditors of t rade magazines and customers. Soon after my initial

e mployment, I became interested in bringing life to a product called “3D

T ype” that had been shelved. I was offered the opportunity to market it

a nd “3D Type” became the #1 selling product in both quantity and

m oneta rily even though it was the least expensive of the company’s

p roduct line. I was also given the honor of having organized the best-ever

t radeshow the company had ever attended.

D i rector of PR, Advertising & Ma rketing – Accommodation Station 1992

I was initially brought in to take over where another had left off at this

condominium and home rental service at a ski resort. However, it was

obvious that the company needed some major changes as the homeowners

w ere disgruntled and the number of rentals was very low. So soon after

beginning my employment, I was given the opportunity to recreate the

i mage of the Accommodation Station. I created a new logo, replacing a

very out-dated 1970’s look. The new look was used on all marketing

collateral from letterhead, to advertisements, to banners, etc. to create

continuity and present a clean image to renters. I developed a PR

campaign which included things like new rental agreement forms, “condo”

v isits from our employees, Fi re Authority checks, etc. which brought

confidence back to condominium owners. I n addition, I restructured

i nternal operations which lead to increased employee morale thus

i ncreased productivity.

N ewspaper Reporter & Photographer – The Daily Spectrum 1991-1992

My fi rst “real” job! I conducted inte rviews with a w ide va riety of people,

e ngaged in research, and w itnessed events in order to gather information

a nd w r i te unbiased a rticles for this local newspaper; Articles included

b reaking news as well as human-interest stories. I took all of the

p hotographs that ran w ith my stories. I n addition, I w rote a once a week

e ditorial. I was told I took over seamlessly after my predecessor even

t hough I was enrolled full-time and completing my final year in college.

E ducation

Southe rn Utah University, Cedar City, U tah 1990-1992

Bachelor of Science in Communications: Public Relations, Advertising and Journalism; Graduated

Magna Cum Laude and Alpha Chi Honor Society

Orange Coast College, Costa Mesa, California 1987-1989

Associate in Arts Degree; Graduated Alpha Gamma Sigma Honor Society, Dean’s List and

President’s List

Contact this candidate