B RANDON R EDDING

* * * * * A S T F R I E R S O N AV E N U E E-MAIL:abluhi@r.postjobfree.com

T A M P A, F L 3 3 6 0 3 R E S I D E N C E : 8 1 3 - 8 4 1 - 11 4 7

Top Producing Senior Sales Executive

Presenting Information Technology Solutions, Global Business Development

Award Winning Top Producer with exceptional communication skills and documented sales success in e-commerce related

industries including high-end software solutions. Extensive expertise in client needs analysis with a consultative approach

to software and application sales. Expert presenter, negotiator, and businessperson able to forge solid relationships with C-

level executive decision- makers across multiple fortune 100 organizations.

Brandon is a dynamic leader and arguably one of the best salespeople that has ever worked on any of the sales teams I

have managed. I highly recommend Brandon for a position within any organization. -Josh Danielson, VP of Sales,

Vantage Point Software (Market Technologies)

CORE COMPETENCIES INCLUDE:

• • •

High Stake Sales Negotiations Tactical Market Planning Persuasive Closer

• • •

Budget/Sales Forecasting Project Management High Impact Presentations

• • •

Visionary Leadership Territory Development Motivational Team Building

Professional Experience

FINANCIAL TECHNOLOGIES, TAMPA, FL 2008-

PRESENT

N AT I O N A L A C C O U N T S P E C I A L I S T

Fintech solves the operational problems retailers face in paying regulated alcohol deliveries through an electronic

payment offering. U.S. Chamber Business of the Year Award winner.

Oversee all sales and business development functions, including new product rollouts, key account management, customer

relationship development, contract negotiations, and key account client retention. Client list includes 94% of all Fortune

500 retailers that sell beer, wine, and liquor.

Positioned repeatedly as #1 and #2 new business producer while delivering as much as 200% of aggressive goals.

Design, implement, and adjust various sales plans and programs for alcohol delivery payment, with a focus on

building referral based lead generation models and fostering demand in the Fortune 500 retail/vendor arena.

Negotiated multimillion dollar sales contracts and client contract extensions for industry leaders in the Hotel,

Food and Beverage, Convenience Store, Drug Store, Supermarket and Mass Merchant sectors.

Selected Achievements:

2009 Salesperson of the Year

Exceeded all quotas throughout tenure averaging more than 150% of aggressive targets

Negotiated and finalized long-term contractual agreements directly with Fortune 500 decision makers

Presented annual pricing increases to current clients while maintaining 98% retention

Led team of top sales professionals during multiple national tradeshow events

-Continued-

BRANDON REDDING Page Two

VANTAGEPOINT TRADING SOFTWARE, WESLEY CHAPEL, FL 2005-

2008

I N T E R N AT I O N A L S O F T WA R E A C C O U N T M A N A G E R

Technical analysis trading software used internationally by traders in the Futures, Stock, and FOREX financial markets.

Managed worldwide sales quota, which included clients in 114 different countries. Oversaw all aspects of sales cycle

including: prospecting, letters of credit, international financing, prospect conversion, follow-on sales, customer retention,

and referral campaign implementation.

Consistent Top Producer, Consistently ranked amongst the top five companywide in new sales

Qualifying and closing calls recorded by management for current and new sales associate training

Principal leader responsible for initial international market penetration.

Instrumental in the development of social media advertising and drip-email marketing campaigns eventually

leading to more qualified and cost effective leads.

Authored and instituted successful sales strategy to drastically increase up-sell and follow-on revenue potential.

Selected Achievements:

Hold 30 year record for highest grossing revenue for first month

2007 Sales Person and Employee of the Year

2005, 2006, 2007, Presidents Club Winner

2006 Most International Sales

Most up-sell revenue for 2006, 2007

REMAX ABSOLUTE, MELBOURNE, FL

2002-2005

Real Estate Agent

Most successful REMAX franchise in the southeast. Sale of residential and commercial property in Brevard County, FL.

Successfully guided homebuyers and sellers through the sale and purchase of residential and commercial property in the

Melbourne, FL area..

Mentored by the top producing Real Estate Agent in the Southeast

Implemented Innovative Internet marketing campaign which included: Pay-Per-Click advertising (Yahoo,

Google, Overture), personal website promotion through social media, drip email marketing

Selected Achievements:

Selected to list the most expensive condo complex in Cocoa Beach history

Multi-Million dollar producer first year

Presidents Club: 2004, 2005

E DUCATIO N & T RAINING

Education: Florida Institute of Technology

BRANDON REDDING Page Two

Leadership and Sales: Dale Carnegie Sales Training, Mike Ferry, Leadership through Quality, Account Management-

Selling System, FISH!

Technical Skills: Proficient: Word, Excel PowerPoint, Act, Goldmine, SalesForce, Kyako, Ralley, Adobe Suite, MAC

I-Work Suite Familiar: Object oriented programming languages such as C++, C#, and Java

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