SANDRA MARIE CALDWELL
Kentwood, MI 49512
abluaj@r.postjobfree.com
EDUCATION
Western Michigan University
Bachelor of Arts, December 1994
Major: Elementary Education Minor: English
G.P.A. 3.58
EXPERIENCE
October 2007 - June 2010
Sales / Operations Assistant
The Agility Group, Grand Rapids, MI
. Assisting in the sale of our sunscreen products into retail stores,
including submitting vendor / new item set-up forms; working with reps,
brokers and buyers
. Processing and following up on customer orders
. Providing customer service
. Scheduling shipments
. Sourcing suppliers and working with our suppliers and manufacturers on
production issues and deadlines
. Assisting with the development of new products
. Trade show planning
July 2003 - July 2005
Marketing Manager & Trade Show Coordinator
IMA America Corp., Grand Rapids, MI
As Marketing Manager, my responsibilities included:
. Allocating funds from the marketing budget to trade magazine
advertisements, web page maintenance, mass mailings, and various
marketing projects. This included a separate marketing budget for each
trade show.
. Design and placement of magazine advertisements, writing of press
releases and product descriptions for magazine editorials.
. Design of sales flyers and coordination of mass mailings for the
distribution of flyers.
. Management of web page.
As Trade Show Coordinator, I coordinated and oversaw all aspects of our
trade show exhibits, which included one major show per year. Some of my
responsibilities included:
. Marketing of trade show before, during and after the show.
. Main contact with show personnel, booth exhibit supplier, logistical
company, overseas and domestic freight provider, & various suppliers.
. Coordinating the booth design and layout, including the design of all
graphical display signs.
. Coordinating all arrangements for our booth personnel, including badge
registration, hotel/travel arrangements, apparel, etc.
. Purchase of marketing give-away items.
. Selecting a lead retrieval method and processing all leads following the
show.
August 1996 - July 2003
Administrative Assistant to Sales Department
IMA America Corp., Grand Rapids, MI
. Processed and submitted machine quotations.
. Processed machine orders, including order confirmations and purchase
orders. Responsible for making sure that all order procedures were
properly followed from the beginning of the sale to post-installation
follow-up.
. Kept track of stock machine inventory.
. Managed machine order database using Access and ran the sales reports
from this database.
. Coordinated the overseas shipping of machines from Germany to the U.S.
and dealt with all customs issues.
. Managed leads received through magazine ads and provided customers with
their requested information.