Sales Software

Brad A. Calderon

***** ********* ****** *****

Chesterfield, Missouri 63005

Home Phone 636-***-****

ablsro@r.postjobfree.com

PROFESSIONAL EXPERIENCE

IBM Software and Analytics St. Louis, MO July 2000-Present

Advanced Sales Specialist - Software Group

Manage $1.3 million dollar territory consisting of Banking, Finance,

Insurance and Utility companies. Primary responsibilities include

promoting predictive analytics software to financial analysts and upper-

level management.

. Consistently exceed monthly sales quota, resulting in attaining over 100

percent of annual goal

. Develop and maintain $1.3 million dollars of new business

. Maintain revenue stream for software licenses and services within my

assigned territory, both from existing customers and new accounts

. Research each potential client and company prior to initial call to

determine the appropriate solution based consultation strategy

. Actively prospect for new customers outside of existing database

. Consistently re-evaluate customer needs and position product value

proposition relative to those needs

. Responsible for attending trade shows and educating consumer on data-

mining and analytical CRM tools

. Successfully work with Account Representatives and assist with their

professional development in a team-selling environment.

Account Representative September 1999 - June 2000

Responsible for selling SPSS and Data Mining software, training, and

consulting services.

. Generate leads for Account Manager and Senior Account Executives

. Routinely manage competing responsibilities in order to create sufficient

time to prospect.

. Develop and Maintain $500,000 of new Business and $200,000 of client

service maintenance

. Responsible for mentoring new hires

Telesales Representative February 1999 - August 1999

Sold SPSS software after qualifying customers through web leads and

incoming calls.

. Awarded Telesales Associate of the month

. Achieved quarterly goals in order to receive highest bonus

EDUCATION/ TRAINING

Mclory & Co. Solution Selling Workshops

. Three-day Sales Training Seminar (5/00) Chicago, IL

. In-house seminar customized for SPSS introduced basic sale strategies,

which included techniques in re-engineering a customer's buying vision

. Four-day Sales Seminar (8/00) Charlotte, NC

. Advanced strategy seminar: creating a customer buying vision, advanced re-

engineering techniques

CustomerCentric Selling

. Five-day custom sales Training (5/06) Chicago, IL

. Understanding customers buying behaviors, market knowledge, product usage

knowledge and customer centric selling skills.

Southwest Missouri State University, Springfield, MO Fall 1994 - May

1999

. Bachelor of Science in Marketing

. Minor in Sales/ Sales Management

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