Sales Marketing

Objective Leverage my marketing and creative knowledge to develop 973-***-**** Mobile

innovative communication solutions across all digital and

traditional media, and prepare persuasive new business ********@*******.***

presentations-with the goal of increasing or saving revenues.

Overview Combining commercial knowledge, strategic vision, and 12 Brookside Avenue

creativity, I bring scale and velocity to a company's most Caldwell, NJ 07006

important growth objectives. 973-***-****

Experienced and talented at translating strategic marketing Residence

objectives into creative strategies, leading a MarComm team,

managing creative projects from concept to completion, and

presenting final projects to management.

Utilize marketing/advertising experience across a vast array

of communication tools such as print, e-commerce, social

media, direct marketing, interactive media, online,

in-office, broadcast, and video.

Advanced leadership, communications, and project management

skills.

Marketing: Being fearless is part of every aspect of the marketing

process. Proposing creative marketing solutions, supported by

research that elevate every idea, and push the boundaries of

Flexible: its expression, being restless in providing refreshing

solutions that amaze.

Resourceful: Understanding the finish of deliverables at different stages

within the journey. In the initial phase my role is to

illuminate the ideas with absolute impact and wow factor,

Leadership: while in the actualization phase it's about using solid

branding principles and craft ensuring the integrity of the

idea is maintained when it is commercialized in the market.

Inspiring:

Ability to build and direct a team made up of internal and

external resources from diverse disciplines and leading them

to bring ideas to life, while managing them creatively to

meet and exceed the expectations of a project and senior

management.

Two decades of strong-willed personality able to

strategically and creatively translate a brief to a team made

up of research, writers, web architects, directors and

production professionals. Able to constructively critique the

work at a high altitude with the necessary marketing

interpretation to elevate the work. The ability to defend the

work and rationalize it as the expression of the core idea

amongst the broader team.

A consummate professional, ethical and subscribes to lighting

a "fire" within, rather than under people to achieve a

positive end result.

April 2009 - Present Marketing Manager Clients:

(CCG) Creative Consultants Group, Inc. Alcant-Lucent

Parsippany, NJ Technologies

+ Specializing in product promotion, advertising, branding, Cadbury-Adams

and interactive strategies/tactics that are linked to overall Clarion Safety

brand goals. Lead developer for client's product Systems

websites/advertisements. Direct all creative development-from Cordis (Division of

strategy, to overseeing tactical copy platform and design J&J)

approach, to managing final production. Key presenter DMR Architects

delivering engaging and dynamic new business development Ethicon (Division of

presentations. Develops, write, design and execute J&J)

unconventional visual materials for consumer/patient-targeted Sony (Electronics

promotional and educational campaigns that would drive Division)

behavioral change and stimulate positive results for clients MSI Merchant Services

of record.

Notable Accomplishments: Paradigm Shift

Launched five Sony business products concurrently at 23 Communications Select

regional meeting sites over a three-day period with satellite Insurance

feeds from New Jersey headquarters-including project Prudential Financial

management of all pre-meeting communications, on-site (Group Insur.)

presentations, exhibits, displays, product literature, and Verizon

motivational training and information modules. Generated over WebMD

$22 million in new sales orders during meetings. Wyeth Labs.

Developed dimensional response program for WebMD, which

generated an 18% response via an online program over a

three-month period.

Rebranded DMR Architects' corporate literature-including

marketing brochures, trade show literature, new business

presentation template, case study portfolios, and proposal

template. Performed on-site marketing & creative functions.

Designed a new database marketing system.

Launched PAYware and OASIS products for MSI, which provides

processing technology for banks and merchants. Currently

rebranding the corporate websites and image of this

20-year-old ISO business, which ranks in the top ten percent

of non-owned banks.

May 2008 - April Marketing & Creative Services Manager Markets Served:

2009 DMR Architects, LLC. Education (K-12 &

Hasbrouck Heights, University)

NJ + Specializing in marketing communication services. Directed Public Sector

the rebranding of DMR Architects, including the firms Urban Development

website, direct mail campaigns, public relations strategies Healthcare Sector

with PR agency, trade show, and display panels, new business Residential Sector

development brochures and marketing materials for three Corporate Sector

affiliate business groups. Directed execution of all Green Economics

promotional materials for members of the sales force, (Business Unit)

broadcast commercials, PowerPoint presentation formats, and

web-based ads for new business. Created a new system for

proposal fulfillment of RFI's, RFQ's and RFP's for faster

response time and more memorable appearance of submitted

documents, many of which resulted in being short-listed (12

out of 60 submissions by December 2008).

Notable Accomplishments:

Designed new a data base management system for direct

response purposes, project finances, contractor resource,

project cost analysis and proposal development.

Created a competitive intelligence system, with strategic

product positioning across all media- channels, which

improved new business development.

Developed new case history sample project sheets for proposal

applications. This became a series of dramatic portfolios

highlighting specific projects for various market sectors.

Directed the editorial development on all marketing

communications, and new business presentations, newsletters,

and trade exhibit displays.

Created a new Flash presentation for trade show exhibit use &

website.

Developed new ad campaigns to raise awareness of the firm's

capabilities.

Increased firms ability to win awards (13.5%) for proposal

submissions since July 2008.

Increased firms exposure to Engineering & Construction

markets by developing non-traditional media, using

e-commerce, banner advertising, e-mail blasts and cable

spots.

Increased firms public relation efforts by showcasing

articles and speaking engagements of DMR's subject-matter

experts through learning seminars.

March 2005 - May Chief Creative Officer Clients:

2008 The Corporate Communications Group, Inc. Bayer Healthcare

West Caldwell, NJ DMR Architects

+ Specializing in creative branding and marketing of 34 Cabrini Medical

accounts. Worked with cross-functional teams to develop Life Center

Cycle Management strategies and plans for implementation of Cordis (Division of

four key products. Directed the execution of all creative J&J)

initiatives. Including journal advertising, print, web, Ethicon (Division of

direct mail, outdoor advertising, interactive, transit J&J)

advertising, and sales training. Developed unique Hackettstown General

capabilities presentations using proprietary software for new Hospital

business development proposals. Key presenter at all new Harbor Healthcare

business solicitations. Expanded client business base through Inc.

strategic marketing techniques. Developed Branding Guidelines IBM (Office Products

for clients' senior leadership and conducted one- to Division) InComm

three-day branding workshops. Conferencing

Janssen

Notable Accomplishments: Pharmaceuticals

Developed dimensional response program for Martindale-Hubble Martindale-Hubbel

Publishing, which generated an 18% response over three-month Newton Memorial

period. Hospital Novartis

Developed web conferencing portal for BMW, which generated a Pharmaceuticals

23% response rate in the first 30 days from nationwide Orange Regional

dealerships. Medical Center

Designed & wrote new websites for Cabrini Medical Center, Ortho-McNeil

Market Vision Commodities, Planned Companies, Metalico (Division of J&J)

Corporation, East Orange medical Center, and DMR Architects. PRN Nutriceuticals

Designed a dimensional response program for InComm Revlon

Conferencing, which generated over 13,432 leads in two weeks. Simens Inc.

Verizon

Raised the overall quality of copy development and graphic Sony Corporation

design in direct mail, outdoor advertising, and sales kits Wyeth Pharmaceuticals

for major accounts. Received (8) letters of commendation.

Created a new branding solution and a corporate identity

program for an IPO offering for Corporate Communications.

Developed a series of interactive sales aids for J&J

sales-force that would demonstrate product superiority in

fluid dynamics. 14.2% increase in market share after 180 days

in use.

Elevated from Creative Director, to Chief Creative Officer

during tenure

February 2004 - Manager, Creative Services Department, Group Insurance Products:

March 2005 Business Unit Group Insurance

Livingston, NJ Prudential Financial OSILIG

+ Specializing in corporate and product marketing. Directed Life Insurance

all creative from concept through execution. Conceptualized Disability Insurance

and created an external brand image to market products and Long Term Care

services to brokers and prospective clients. Managed projects Insurance Corporate &

related to product literature, sales incentives and internal Internal

& external marketing meetings. Directed the total creative Communications

overhaul of all direct mail to brokers & consumers, product

literature, RFP proposals, presentations, conference

materials, convention exhibits, and Intranet sites. Created

novel enrollment materials which raised participation by 19%

in 4 months on five accounts. Created special awareness

programs for National Account Managers to generate business

beyond current contracts. (Prudential's Blue Sky's

Dimensional Response Program generated 17.5% within first

three-month period).

Notable Accomplishments:

Led development of new-generation direct mail enrollment

campaign, which mastered two disciplines-literature with an

innovative typographical lenticular design approach and an

animated electronic message for use on the clients' Intranet

sites that generated a 12.4% average program participation.

Developed a multi-faceted "cross-sell" dimensional direct

marketing campaign, which generated over 20 new business

leads & presentations within 45 days for the field force.

Wrote institutional advertising campaigns to enhance Group

Insurance presence in marketplace.

Created a system to communicate important sales and

management bulletins to field personnel, including a weekly

Intranet newsflash and a monthly video program after a glib

entertaining late night talk show. Raised response rate by

41.5% within three weeks.

Mentored junior staff to superior levels of excellence in all

media.

September 2003 - Senior Art Director Products:

February 2004 Corbett/Accel Healthcare Advertising Integrilin

(cardiovascular)

On-site at + Specializing in journal advertising and brand promotion. Velcade (oncology)

Millennium Developed branding guidelines and directed all creative for Corporate

Pharmaceuticals, two products, including direct response, brand promotion, Communications

Cambridge, MA sales promotion, trade shows, convention materials, and CME

literature. Developed tactical strategies for external and

internal corporate and product communications. Designed

protocols and staffed a department to manage job initiation,

traffic control, print production, and archiving.

Notable Accomplishment:

Conceived and produced an interactive, 40' exhibit for the

American Heart Association Convention, (Integrilin) which

dramatized a mature anti-coagulation product's

mechanism-of-action and clarified complex scientific and

clinical information for 26,000 attending physicians. The

exhibit design received a phenomenal recognition-response

rate of 43% after the convention, and was later merchandized

to a direct mail program and electronic-visual aid for use by

the field force.

July 1999 - Marketing Communications Supervisor Accounts of Record:

September 2003 Worldwide Healthcare Communications, Inc Berlex (Betapace)

New York, NY Wyeth (Protonix)

+ Specializing in CME and dimensional response programs. Center Labs

Directed all creative from concept through execution, (EpiEZPen)

including educational programs, interactive CDs, and product Janssen (Sporanox)

websites. Provocative, compelling written and verbal skills ICN Labs (Kinerase)

along with the ability to write presentations and effectively Key Pharmaceuticals

present information to client management, key opinion leader (Lotrisone,

groups and marketing boards. Managed and mentored house K-Dur, Nitro-Dur,

creative staff and freelance personnel from various creative Integrilin)

disciplines, including writers, editors, graphic designers, Merck (Medical

art directors, interactive designers, photographers, medical Education)

illustrators, multi-media designers, web programmers, meeting Sanofi-Aventis

managers, and video producers. Managed all new business (RFP) (Lovenox)

development proposals. Expanded use of data base management Schering (Claritin)

to increase (11.3%) new business in digital media markets. Pharmacia (Pletal,

Protonix) Reliant

Notable Accomplishments: Pharma (Lescol XL)

Increased marketing brand recognition for K-DUR (potassium Otsuka

supplement) with a unique mail program & branding approach, Pharmaceuticals

which drove sales from $84M to $200M in 18 months. Warner-Chilcott

Created symposia theme and dimensional mail program for the (NataFort)

product Protonix, that received global compliments from Lilly (Physician

worldwide physician attendees for excellence. Communications)

Wrote and directed seven award-winning dimensional mail

programs for Berlex Labs, generating $21M in sales after nine

months.

August 1981 - July Principal & Creative Marketing Specialist Clients:

1999 The Technivisuals Group, Inc. Bell Laboratories

New York, NY DuPont (Fibers

+ Specializing in product launches and sales meetings. Division)

Directed all creative from copy development through Ethicon (Sutures)

execution, including dimensional mail, print, video, TV Time-Life Publishing

commercials, field and corporate communications, multi-day

sales training programs, 21 National Sales Meetings, product Ortho-McNeil

promotion, clinical literature, and master brand strategies (Antibiotic)

for assigned products. Worked with cross-functional teams on Novartis (Analgesic)

the client side as well as the agency side, bringing new New York Telephone

ideas for marketing products and services. Demonstrated Lucent Technologies

strong conceptual and strategic thinking in all types of Roche Laboratories

media. Won, and sustained business ($3.235 million annually) IBM (Office Products

with persuasive marketing concepts, and outstanding strategic Division)

creative execution. St Lukes-Roosevelt

Hospital

Notable Accomplishments: Cadbury-Adams

Won 35 industry awards for direct response marketing & Prentice Hall

creative excellence in on-air video productions of special Publishing

programming.

Developed a laptop computer data-base marketing program that

supported DuPont field force, increasing market share on 12

products over eight month period. (Industrial accounts only)

Mentored creative staff to conceive and execute

out-of-the-box concepts with flair, accuracy and clarity

leading to 23 industry awards for excellence.

Wrote professional selling pieces, including sales aids,

sales training, reprint carriers, slide kits, journal ads,

business proposals and direct-mail campaigns.

Created compelling and motivating sales meeting modules

(Rocephin, Valium, Bumex, Trimpex) winning client accolades.

(41 letters of commendation)

Responsible for the quality of the creative output of

assigned writers and freelance while furthering the

development of their conceptual abilities.

Computer Cross-platform proficiency with MAC (CS4 Adobe Suite), PC

(Microsoft Suite), and knowledge of interactive multi-media

and Internet/web-based applications. Knowledge of direct mail

strategy, reproduction formats, copy strategy, list

management, variable data, database management, and postal

regulations. Knowledge of television pre & postproduction,

broadcast, strategic use of on-line and off-line e-commerce

applications, marketing research venues and SEO techniques.

Knowledge of location video shooting, editing, online

streaming, and talent selection. Knowledge of design &

exhibit fabrication. Knowledge of 63 kinds of media.

Other Portfolio samples in various media, professional client and

trade references, and a list of products launched during my

career are available upon request.

Education BFA in Graphic Design from Pratt Institute

AAS in Advertising Design from City University of New York

City College

Non matriculated course work in Marketing Communications from

Brooklyn Tech

United States Army Criminal Investigation Department

PDF samples of

all creative, business plans, and marketing plans can be provided upon

request

Effective as of

July 2010

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